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Digital Convergence Business in Korea 2010

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Case Study on Digital Convergence of Korea

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Digital Convergence Business in Korea 2010

  1. 1. déjà vu Déjà vu is the feeling that you have already experienced the things that are happening to you now. Digital Convergence in Korea Yunho Chung (Veyond Partners) www.veyond.com www.koreaninsight.com Copyright © 2010 VEYOND PARTNERS No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
  2. 2. Table of Contents - About Me and My Company - TMT and Korea - Broadband and Business Opportunity - Mobile and Business Opportunity - My Advice © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 1 www.veyond.com
  3. 3. Yunho Chung, Managing Partner of Veyond Partners Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2006. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World. He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF. Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics). Recently He appeared in several conferences/seminar/media including iMobicon, BCWW, Mobile Entertainment Market, Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 2 www.veyond.com
  4. 4. Veyond Partners © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 3 www.veyond.com
  5. 5. Veyond Partners WEB & BLOG www.veyond.com www.koreaninsight.com © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 4 www.veyond.com
  6. 6. Table of Contents - About Me and My Company - TMT and Korea - Broadband and Business Opportunity - Mobile and Business Opportunity - My Advice © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 5 www.veyond.com
  7. 7. What is TMT? © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 6 www.veyond.com
  8. 8. Korean TMT How Competitive is Korean TMT Sector? © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 7 www.veyond.com
  9. 9. Korea’s Major TMT Players Internet – Naver, SK Communications, Daum Broadband – KT, SK BB, LG Telecom Wireless – SK Telecom, KT, LG Telecom Devices and Equipments – Samsung Electronics , LG Electronics © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 8 www.veyond.com
  10. 10. Korea, the Digital Laboratory of the Globe CEO of Google, Eric Schmidt Lesso ea ns fro rs – Kor When Broad m Sou th Kor ign T rade Barrie uth Korea band ea: USTR Fore The future is So latest in world 's Meets AND 2004 , LABELING Tech firms try out Indeed , some the M ass M RDS, TESTING ety revenu operat arkeSTANDA ATION rned most wired soci almos e gro ors a wth fro m the r e s tr u g t IFIC CERTusly conce ment is se rio s is ch 13, 2005 Korea," t said broa all countrie switch gling to gen U.S. govern xclusionary practice Mar m ore popular in dband s still h to broa erate n The rn of e "It's still much t becom ave a dband et that a patte MSN lead produc The lo long , an es erge ke Richardson, n Broo U.S. is not so Kore e exception a mass-marke way to go b d rting to em standards for new t only that the a’s exp is Sou t phen efore sta g of ext genera tion manager. "It's no age obile phone us other coun rience has e th Kor ea. omeno in the sett in e field of n oadband. M n. ies in th advanced in br qe is bridging thuestion tries. W e wil import a technolog ons. re either. MSN l focus nt implicatio mmunicati is not so high he s: W ha ile phones, and Korea? Ho t has c here o ns for mobile co n s and mob aused n three unicatio nced two worlds of PC e have behav wh ior? An as broadban the rapid pe critical Telecomm most adva actively connectivity. W the world's , Korea is Korea has that f in Korea, likemol.ey from d which pla d changed c netration in n As one of ns markets e of our stuf unicatio incubated som d mobile e -mai broadb yers a re like onsumer telecomm s, mobile instan t messaging an the and? ly to m South commercializinthe waywireless technologie - Korea leads g a ge unched se rvices there that ake July 28, variety of cutting -ed -do , an d W We have also la y for." 2004 a2000 1ev th o wor ld was not read "I didn't such ashow realize IM 2000 cd m T much, the Webing terrestrial and had to offer rest of Bre adband's future troduc : Lessons from South Korea to A, as w said in until I got DMKorea," ell as Renck, V broadcasting.by a programmer C ital T "I couldn't sed dig training. satellite-baappreciate it until I got here in South Korea, wh For years, the te lecom industry ha and saw what true high-speed access does to ere a combinatio s scrutinized deve change your perception of how fast information created the world n of public suppor lopments 's most ubiquitous t and strong dem truly moves.“ saturated, there broadband networ and has are new lessons k. Now that the m … South Korea's br to be learned fro arket is oadband provider m the South Kore Cumulative revenue from online content has profitability. Instea s can no longer re an experience. d, they must look ly on higher subs similarly exploded. Companies that provide online networking and fa for new growth en criptions to fuel ster broadband, gines, such as ho games and services like the Cyworld blogging site vast network. Th and develop skills me eir triumphs and beyond building an have penetrated all segments of society and industry in other failures will contin d running a countries. ue to provide less become a national obsession. Corporate ons for the executives chronicle their daily lives through blogs. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 9 www.veyond.com
  11. 11. http://www.cnn.com/2010/TECH/02/24/mobile.tv/index.html © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 10 www.veyond.com
  12. 12. Some views from global audiences http://kr.youtube.com/watch?v=bTfZemMDk7A © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 11 www.veyond.com
  13. 13. déjà vu Déjà vu is the feeling that you have already experienced the things that are happening to you now. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 12 www.veyond.com
  14. 14. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 13 www.veyond.com
  15. 15. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 14 www.veyond.com
  16. 16. 2006 will be a landmark year in the development of mobile TV, with the first commercial broadcast overlay networks outside Korea set to deliver live TV to mobile devices. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 15 www.veyond.com
  17. 17. déjà vu ? © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 16 www.veyond.com
  18. 18. Table of Contents - About Me and My Company - TMT and Korea - Broadband and Business Opportunity - Mobile and Business Opportunity - My Advice © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 17 www.veyond.com
  19. 19. Competitiveness of Korea’s Broadband According to a research by Oxford University and Cisco Systems in 2009… * BQS=Broadband Quality Score © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 18 www.veyond.com
  20. 20. Competitiveness of Korea’s Broadband Broadband Broadband Broadband Penetration Quality Leadership (% of households) Score 2009 2009 1 South Korea 97% 66 139 2 Japan 64% 64 115 3 Hong Kong 99% 33 111 4 Sweden 69% 57 110 5 Switzerland 90% 40 108 6 Netherlands 83% 46 108 7 Singapore 96% 32 107 8 Luxembourg 99% 27 107 9 Denmark 82% 45 106 10 Norway 84% 38 102 © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 19 www.veyond.com
  21. 21. Business Opportunity Overview • Content providers • Online games – Massively Multi-player Online Role Play Games (MMORPG) – Strong competition has driven innovations in both products and business models. – The world leader in this new area • Some companies now exporting their products, skills and expertise overseas • Dominating Asian markets, trying to enter European and North American markets © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 20 www.veyond.com
  22. 22. Business Opportunity Overview • Online games http://fifaonline.pmang.com/fifaonline_home.nwz?ssn=321 © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 21 www.veyond.com
  23. 23. Business Opportunity Overview • Mobile Internet – Broadband: a firm basis for mobile Internet – WiBro (Mobile WiMax) – DMB (digital multimedia broadcasting): mobile TV • Convergence – IPTV • Jumped in standards wars for international standards in ICT – WiBro: approved as the sixth standard for 3G mobile communication in October 2007 (ITU) • Foundation or a springboard for future infrastructure development © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 22 www.veyond.com
  24. 24. Business Opportunity Cases Broadcasting VIDEO Game Media Broadband TELECOM NEWS Education E-Government © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 23 www.veyond.com
  25. 25. Business Opportunity Cases Broadcasting Video IPTV Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 24 www.veyond.com
  26. 26. Business Opportunity Cases Broadcasting Internet TV Video Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 25 www.veyond.com
  27. 27. Business Opportunity Cases Broadcasting MMORPG Video Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 26 www.veyond.com
  28. 28. Business Opportunity Cases Broadcasting PMP (Personal Media Player) Video Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 27 www.veyond.com
  29. 29. Business Opportunity Cases Broadcasting VoIP Phone Video Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 28 www.veyond.com
  30. 30. Business Opportunity Cases Broadcasting e-democracy Video Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 29 www.veyond.com
  31. 31. Business Opportunity Cases Broadcasting Video Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 30 www.veyond.com
  32. 32. Business Opportunity Cases Broadcasting Online-Learning Video Game Media Telecom News E-Government Education © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 31 www.veyond.com
  33. 33. Table of Contents - About Me and My Company - TMT and Korea - Broadband and Business Opportunity - Mobile and Business Opportunity - My Advice © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 32 www.veyond.com
  34. 34. Korea’s mobile business Overview Game Telemetics TV Music Payment Gifting Internet Banking © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 33 www.veyond.com
  35. 35. Korea’s mobile business Cases - Gifting © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 34 www.veyond.com
  36. 36. Korea’s mobile business Cases - Gifting © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 35 www.veyond.com
  37. 37. Korea’s mobile business Cases – Banking © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 36 www.veyond.com
  38. 38. Korea’s mobile business Cases – Mobile TV Satellite DMB http://kr.youtube.com/watch?v=kY31o4PINoo Terrestrial DMB © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 37 www.veyond.com
  39. 39. Korea’s mobile business Cases – Music http://www.youtube.com/watch?v=0hZ9baNbxsY © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 38 www.veyond.com
  40. 40. Korea’s mobile business Cases – Mobile Payment Pay by mobile for music, game and other digital goods! © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 39 www.veyond.com
  41. 41. Korea’s mobile business Cases – Mobile Payment Silicon Valley is following the exact the same path as Korea! Based in San Francisco with offices in Europe, Asia and Latin America, BOKU reaches over 1.6 billion consumers worldwide, and is funded by leading Silicon Valley entrepreneurs and venture capitalists Benchmark Capital, Index Ventures and Khosla Ventures. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 40 www.veyond.com
  42. 42. Korea’s mobile business Cases – Mobile Internet WiBro as a global standard International Telecommunication Union Approves WiMAX Technology as New IMT- 2000 Standard Portland October 19, 2007 The WiMAX Forum is pleased to recognize the decision of the Radiocommunication Sector of the International Telecommunication Union (ITU-R) to include WiMAX technology in the IMT-2000 set of standards. This decision is of global importance to operators who look to ITU to endorse technologies before they invest in new infrastructure. The decision to approve the WiMAX Forum's version of IEEE Standard 802.16 as an IMT-2000 technology significantly escalates opportunities for global deployment, especially within the 2.5- 2.69 GHz band, to deliver Mobile Internet to satisfy both rural and urban market demand. © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 41 www.veyond.com
  43. 43. Korea’s mobile business Cases – Mobile Internet WiBro’s going global Company Country Partner Progress KT Uzbekistan Super iMax Commercialised (2008.09) Rwanda N/A Signed Contract (2009.09) Samsung Electronics U.S. Sprint Nextel Commercialised (2008.10) Lithuania LRTC Signed Contract (2008.09) Japan UQ Communications Signed Contract (2008.04) Russia Scartel Test Service (2008.09) South Africa Altech Signed Contract (2008.02) PosData Singapore Qmax Commercialised (2008.03) Venezuela Omni Vision Signed Contract (2008.03) © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 42 www.veyond.com
  44. 44. Table of Contents - About Me and My Company - TMT and Korea - Broadband and Business Opportunity - Mobile and Business Opportunity - My Advice © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 43 www.veyond.com
  45. 45. yunho.chung@veyond.com © 2010 Providing the Insights, Connecting the Industry Veyond Partners. Strictly confidential 44 www.veyond.com

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