Mobile User Acquisition on Android


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This presentation made at Ad:tech New York 2012 deals with the topic of Mobile User Acquisition, in particular for the Android Platform. MobPartner is presenting his new Android Business Unit and some case studies of succesfull campaigns on Android Applications.

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Mobile User Acquisition on Android

  1. 1. Mobile User Acquisition on Android Ad:tech New York 2012 © MobPartner 2012 – All rights reserved
  2. 2. About MobPartnerLaunched in 2007, MobPartner is a global mobile affiliate network. Our platform acts as the link between advertisers’ and publishers’ mobile inventory. We operate on a CPA basis, more commonly known as affiliate marketing. Risk For the last three years, MobPartner has generated over 10 million actions through risk-free performance based solutions on our worldwide affiliate network. © MobPartner 2012 – All rights reserved 2
  3. 3. Android Business Unit
  4. 4. Why focus on Android? Good conversion rate High quality traffic: more than 100,000 Publishers Long term advertising campaigns (as opposed to iOS pushes) Possibility of reaching a huge number of users (particularly in USA) 100% 80% 60% Blackberry OS iOS 40% Android 20% Source: IDC 0% 2011Q3 2011Q4 2012Q1 2012Q2 2012Q3 Worldwide Smartphone OS Market Share © MobPartner 2012 – All rights reserved 4
  5. 5. How we can help? MOBILE WEBSITE With MobPartner, the Advertiser is at the iOS & SHOOTANDROID SMS heart of the global mobile eco-system APPS Advertiser MEDIA AD Mobile banner BUYERS NETWORK Interstitial Banner or/and Text link Video © MobPartner 2012 – All rights reserved 5
  6. 6. How we can help? Worldwide Network: Potential reach 100+ Million EMEA AMERICAS Over 50 Million APAC Over 60 Million Visitors / month Over 40 Million Visitors / month Visitors / month © MobPartner 2012 – All rights reserved 6
  7. 7. How we can help? Dedicated account managerConnection Targeting to major tools by OSpublishers and Carriers Easy integration © MobPartner 2012 – All rights reserved 7
  8. 8. Alternative Android MarketplacesGoogle Play Store is not the only market where users browse for apps. Your app needs to be on alternative channels! © MobPartner 2012 – All rights reserved 8
  9. 9. Innovative App Promotion Ads are displayed in the notification tray of an opted-in users device. CTRs and conversion rates are sky high with this format, since there are no accidental clicks like with in-app ads. © MobPartner 2012 – All rights reserved 9
  10. 10. Reward Format on Android Step 1 Step 2 Step 3 Choose! Engage! Receive! I want premium Which App I run my new app and get features! I am interested in? my freemium features user user user Unlock Mobile Content for Consumers through your Ad Users engage in targeted advertising campaigns to receive premium rewards © MobPartner 2012 – All rights reserved 10
  11. 11. Mobile Video Advertising © MobPartner 2012 – All rights reserved 11
  12. 12. Case StudiesAndroid Application Campaigns
  13. 13. NQ Mobile BadooNQ Mobile campaign aims MobPartner supported the launch ofto generate new users. the Badoo app generating a huge number of downloads.14 targeted countries Campaign available in ES, US and UK.MobPartner generated more than400 000 installs in the past 3 More than 50 000 installs in lessmonths. than 3 months.Average CR : 3.81% Average CR : 3.07% © MobPartner 2012 – All rights reserved 13
  14. 14. Urban RivalsUrban Rivals is the number one MultiplayerStrategy Card Game Online .Last week the Android app was ranked in theTOP 15 Trending Apps on Google Play.In the last 30 days the number of download hasexponentially increased also thanks toMobPartner’s promotional power. 13 targeted countries across Europe, Australia, North America and Russia. Urban Rivals campaign generated more than 25 000$ in revenues since its launch. Average CR : 3.93% © MobPartner 2012 – All rights reserved 14
  15. 15. Android App campaigns distributed on MobPartner Urban Rivals NQ Security Badoo ParcelGenie Blood Brothers 13 countries 14 countries USA – UK - ES UK USA - UKLive Holdem Poker Yuilop Be Naughty Europcar Kingdoms at War 11 countries DE US - UK – ES - FR FR 5 Countries Snap Secure Tiny Tribe DarkSummoner Galaxy - Chat Vonage 5 countries US, CA, UK, AU, NZ US, JP RU 10 Countries © MobPartner 2012 – All rights reserved 15
  16. 16. Ours clients Dating Mobile Social Contents Networks Mobile Mobile Commerce Games 16 © MobPartner 2012 – All rights reserved