Fame music Life (FML) will be an interactive online network that merges social networking and mobile applications with television to create a live social experience. FML will use platforms like webcams and mobile apps to connect audiences face-to-face with hosts in various locations to discuss pop culture, lifestyle, and trending topics. Revenue will come from traditional television advertising, product placement, and new forms of interactive mobile advertising. The goal is for FML to be the most entertaining online television network by allowing audiences to actively participate in live programming.
1. 1
EXECUTIVE SUMMARY
“ We’re taking internet trolling to a new level!”
Founder: Benny Flores
Within outlines our business model for the interactive online company, Fame
music Life (FML).
Fame music Life, will merge online and mobile social networking applications
with television architecture to form a live social experience online.
FML will use popular social networking applications to connect face-to-face with
average citizens. The interaction and game playing will be our programming.
As an advertiser supported venture, traditional commercial television
advertising, product placement, and new interactive mobile advertising will play
a strong role in generating revenue. Within is our vision for executing FML
interactive network.
2. 2
FML INTERACTIVE- How it works
FML will be configured to accept incoming video calls, offering audiences an
opportunity to participate in live programming. Casting will be interactive
always in various locations. Pop culture, lifestyle, and trending stories will be our
focus.
I. Web Camera Chat:
• Audiences Log
into FML’s
website and
launch interactive
application.
• After initiating
application,
audience’s
camera signal is placed in a virtual 3D background and in cue for
conversation with hosts. Viewers will be able to see those logged in.
II. Data phone casting Apps:
• Participants will load the FML App to their Android or Apple phone.
Camera signal will be sent to production center.
III. I-Pad and Tablets:
• Tablets with camera and microphone will be our primary choice for
location broadcast.
3. 3
A) Social Connection:
• SMS text or web based messaging applications: To notify friends of their
participation in games or discussions.
• Web Camera Casting: Viewers can interact with talent.
B) Programming:
• Streaming live video three times a day.
C) Advertising:
• Product placement, Traditional 30 second adverts, innovative advertising
4. 4
Audiences
Entertainment is a cross-cultural topic that expands globally and resonates with
many. Our vision is to broadcast and “report” from large pop culture capitals.
6. 6
Advertising via live casting
I. Commercials:
• Traditional 30 second commercials and interactive virtual sets will offer 5
product placement opportunities per minute.
II. Online: 20 advertisements per hour
• Pricing tiers for varied budgets.
• Local market advertising.
III. Data phone
advertising:
• When viewer’s access
live feeds, audible
advertisements will be
heard
• Downloadable phone
Apps
IV. Network Syndication
and other revenue
streams
• License FML Internationally
• Sell unused airtime in bulk to agencies
7. 7
CONCLUSION
Fame music Life Interactive is a movement into the new reality of TV. FML’s goal
is not to be the best online TV network in the market but the most fun one
person can have watching online programming. We’re taking Internet trolling to
a new level!