71% - Demand
Customers would like to receive advertising messages targeted
to their particular interests.
Source: Research Advertising & Mobiles Report
1 There are 50 million mobile
subscribers in Italy
2 11.9% of mobile subscribers
use mobile internet
3 19.7% are between the age
Consider the Facts
Source: Nielsen, Mobile Media Internet Report, First Quarter 2008
$4.96 B Branding
The mobile advertising market is
growing fast – very fast.
Source: eMarketer, October 2007
Consumer Becomes a Member
Collect demographic and behavioral data
Advertiser Creates a Campaign
Sets campaign name, province, and zones
Lot’s of options: sex, age, relationship status, interests etc.
Only company in Italy to have a self-service platform
New Zealand U.S.
1 Adapt push technology:
independence from SMS
2 Learn more about our users:
what do they like and want?
3 Benefit our users:
provide more than a
enter and provide the service in
Increase exchange of data and interaction between consumers
Mobile App Development
Guk Kim Mauro Baeli
Founder & CEO Business Development
• 6 years in web biz • 10 years in communications biz
• Studying Business Administration and • Degree in Law at “La Sapienza”
Email: firstname.lastname@example.org Email: email@example.com
LinkedIn: linkedin.com/in/gukkim LinkedIn: linkedin.com/in/maurobaeli