Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobatar Tech Garage

1,123 views

Published on

Mobatar Tech Garage

Published in: Technology
  • Be the first to comment

Mobatar Tech Garage

  1. 1. Guk Kim Founder & CEO
  2. 2. Mobatar is a self-service mobile and web platform for push advertising.
  3. 3. Admit It! Advertisements are annoying
  4. 4. Solution Interaction and relevance
  5. 5. 71% - Demand 71% Customers would like to receive advertising messages targeted to their particular interests. Source: Research Advertising & Mobiles Report
  6. 6. 1 There are 50 million mobile subscribers in Italy 2 11.9% of mobile subscribers use mobile internet 3 19.7% are between the age of 25-34 Consider the Facts Source: Nielsen, Mobile Media Internet Report, First Quarter 2008
  7. 7. $16.22 B $11.44 B $7.46 B Direct Response $4.96 B Branding $2.77 B $1.54 B 2006 2007 2008 2009 2010 2011 The mobile advertising market is growing fast – very fast. Source: eMarketer, October 2007
  8. 8. Location, age, sex, $$$ interests… Database Ads & Rewards Consumers Platform Advertisers
  9. 9. Consumer Becomes a Member Collect demographic and behavioral data
  10. 10. Available Users Province Zone Advertiser Creates a Campaign Sets campaign name, province, and zones
  11. 11. Demographics Available Users Interests Operators Selects Target Lot’s of options: sex, age, relationship status, interests etc.
  12. 12. Province Sex Age IoPubblicità Only company in Italy to have a self-service platform
  13. 13. New Zealand U.S. India Belgium Other Competitors
  14. 14. 2 ( ) 1 Adapt push technology: independence from SMS 2 Learn more about our users: what do they like and want? 3 Benefit our users: provide more than a monetary reward 4 Expansion: enter and provide the service in other countries Future Development Increase exchange of data and interaction between consumers and advertisers
  15. 15. Sales Force Mobile App Development Web Development Marketing € 350.000
  16. 16. Guk Kim Mauro Baeli Founder & CEO Business Development •  6 years in web biz •  10 years in communications biz •  Studying Business Administration and •  Degree in Law at “La Sapienza” Economics Contacts Contacts Email: guk@mobatar.it Email: mauro.baeli@mobatar.it LinkedIn: linkedin.com/in/gukkim LinkedIn: linkedin.com/in/maurobaeli

×