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Yahoo mobile & broadcast surround

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Yahoo mobile & broadcast surround

  1. 1. Yahoo! Mobile &Broadcast Surround
  2. 2. MOBILE ISAn integrated part of our daily habits
  3. 3. Smartphone Habits % of smartphone users Get weather information 50MM Watch video Get national news Get sports information Access entertainment content Get financial information Read newspaper content Access lifestyle content Read magazine content Get stock market/ 11MM business info Online Publisher‟s Association, August 2012 Est. Market Size
  4. 4. YAHOO! GLOBAL MOBILE UU’s Monthly UU‟s 250,000,000 211MM 200,000,000 150,000,000 100,000,000 50,000,000 Apr ‘11 „11 April Aug’11 Dec ‘11 Apr ‘12 Aug ‘12 October „12
  5. 5. 76% of the US Smartphone Audience visits Yahoo! toMAKE THEIR DAILY HABITSENTERTAINING AND INSPIRING
  6. 6. MINUTES PER MONTH Yahoo! Sites 101 89 Disney Online Microsoft Sites ESPN AOL, Inc. Comcast NBC Universal Glam MediaFox News Digital Network CBS Interactive Viacom Digital 50 40 100 80NEWS, SPORTS, FINANCE, AND TOCONNECT WITH FRIENDS
  7. 7. Mobile experiences that are re-imagined for every device
  8. 8. Show Live Demos: Yahoo Mail, Flickr,Sportacular, Shine, OMG
  9. 9. Mobile Advertising should bePersonal, Fun and Enhancethe experience
  10. 10. The Yahoo! DifferenceIS THE RIGHT MIX OF WHAT CONSUMERS WANT CONTENT TARGETING CREATIVE
  11. 11. YAHOO! IS THE LARGEST PUBLISHER IN MOBILE WITHLogin-Based Targeting CARRIER DEMO GEO DEVICE DAYPART BEHAVORIAL CUSTOMTwo thirds of mobile and tabletusers expect a “personalized andtargeted” ad experience
  12. 12. ImagesMessagesProducts CTAs Personalize creative with SMART ADS
  13. 13. Consumers want more "playful" and "fun" adson tablet and mobile devices “I think ads on this device should feel more playful and fun than ads on other devices” % Strongly agree/agree
  14. 14. Paranormal Activity 3 2011 AdWeek Mobile Media Plan of the Year Yahoo! Helps you develop dynamic creative that drives GREATER AWARENESS14
  15. 15. Mobile Content Module
  16. 16. Broadcast Surround –Yahoo! Enhanced TV
  17. 17. Delivered and DiscoveredACROSS ALL SCREENS 23M US iPad Users 90M US Mobile Users 41% Reach1 76% Reach2 2.5M Monthly active users of our Standard CTV Platform1 171M US PC Users3 1Yahoo! Internal data, Nov 2012 (Note, iPad reach is global) 2ComScore Mobile Metrix, Nov 2012 3 ComScore Media Metrix, Nov 2012
  18. 18. BROADCAST SURROUND:YAHOO! Smart TV
  19. 19. BROADCAST SURROUND:IntoNow
  20. 20. Thank You

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