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Current trends and future evolution of new media

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Current trends and future evolution of new media

  1. 1. Priscilla M. Chavez
  2. 2.  Evolution transformation  Interactive power of computer and communications technology  Computer-enabled consumer devices  Internet  Interactive relationship with the media consumer
  3. 3.  Ebooks (kindles, Sony reader)  Ipad  Smartphone's  Social Media (Twitter, Facebook)  Sharing content  Apps
  4. 4.  Advertising- eMarketer estimates social network advertisement will grow to $1.3 billion next year  Media Engagement- how to engage the community  Social media- 94% of busineses will continue or increase their investment in online social media
  5. 5.  Convergence between the radio and Internet  Radio content transmitted via Internet  Internet content transmitted via radio (on notes, “radio program in which broadcasters take the internet to the community by surfing the web in search of answers to listener queries”)
  6. 6.  Podcasts  National Public Radio  Satellite Radio  HD Radio  Ipod, Itunes
  7. 7.  Traditional radio ad revenues fall  More Internet radio
  8. 8.  XM Satellite Radio  Sirius Satellite Radio  Worldspace  4 million current subscribers  20 million projected increase  Video streaming through satellite radios in the future  (Allow listeners to roam across the entire continent, listening to the same audio programming anywhere they go. Other satellite delivered content require a fixed location receiver and a dish antenna. The antenna must have a clear view to the satellites. Talk about satellite in cars)
  9. 9.  Google TV  Hulu  Channel131  Netflix  Streaming
  10. 10.  Digital radio technology used by AM and FM radio stations to transmit audio and data through digital signal with analog signals.  Apple to add HD radio in future devices  Microsoft's Zune’s have HD radio
  11. 11.  Internet radio (Pandora, Podcasts)  Radio stations on the Internet  Streamies and Simuls two sets of Internet streamers increasing their use of the Internet Radio  
  12. 12.  185 million listeners by 2020  250 million will still listen to terrestrial radio  Less than 10 million will listen to HD radio  In 2009 $260 million was spent on Internet radio advertisements  $28 million on podcasts  ZenithOptimedia predicts that in 2011 it will be $394
  13. 13.  Smartphone usage will continue to increase.  Mobile payments will become the one of the preferred venues for payments
  14. 14.  http://www.radiostreamingnews.com/2010/04/inter net-radio-traditional-radios.html  http://www.masternewmedia.org/top-internet- trends-2010-a-guide-to-the-best-predictions-from-the- web-part-1/  http://www.emarketer.com/Reports/All/Emarketer_ 2000409.aspx  http://satelliteradiousa.com/satellite_radio_future.ht ml

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