Uploaded byBrightcove Asia
Asia OTT Research 2019
The document presents an analysis of OTT subscription preferences, payment habits, user experiences, and advertising insights across multiple Asian countries in 2019. It includes data from approximately 9,000 panelists in nations such as Hong Kong, India, Indonesia, and Vietnam, detailing internet penetration and OTT service subscription trends. Key focus areas include consumer sentiment, expected subscription costs, and preferences for advertising formats and product purchases during content viewing.
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Asia OTT Research 2019
- 1. Produced by in partnershipwith: Partner Sponsors: ASIA OTT RESEARCH 2019
- 2. COUNTRIES POLLED HONG KONGINDIA INDONESIA MALAYSIA PHILIPPINES SINGAPORE TAIWAN THAILAND VIETNAM
- 3. ABOUT THE RESEARCH 9,000 PANELISTS WEREPOLLED ON: OTT Subscription Preferences Payment Preferences OTT Advertising Preferences OTT User Experiences Ecommerce Habits
- 4. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: HONG KONG
- 5. DIGITAL IN HONGKONG 2019 7.5 MILLION 6.7 MILLION PENETRATION: 89% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 5.8 MILLION PENETRATION: 77% 2.2 MILLION PENETRATION: 30% $37.53 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 6.
- 7. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 8. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 9. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 10. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 11. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 12. STANDALONE OR AGGREGATEDOTT MODELS:
- 13. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 14. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 15. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 16. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 17.
- 18. OTT PRICING PACKAGEPREFERENCES:
- 19. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 20. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 21. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 22. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 23. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 24. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 25. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 26. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 27. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 28. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 29. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 30. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 31.
- 32. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 33. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: INDIA
- 34. DIGITAL IN INDIA2019 TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER 1.369 BILLION 560 MILLION PENETRATION: 41% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 387 MILLION PENETRATION: 28% 109 MILLION PENETRATION: 8% $2.28 USD
- 35.
- 36. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 37. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 38. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 39. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 40. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 41. STANDALONE OR AGGREGATEDOTT MODELS:
- 42. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 43. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 44. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 45. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 46.
- 47. OTT PRICING PACKAGEPREFERENCES:
- 48. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 49. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 50. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 51. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 52. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 53. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 54. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 55. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 56. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 57. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 58. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 59. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 60.
- 61. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 62. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: INDONESIA
- 63. DIGITAL IN INDONESIA2019 270 MILLION 143 MILLION PENETRATION: 53% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 67.5 MILLION PENETRATION: 25% 10.8 MILLION PENETRATION: 4% $3.37 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 64.
- 65. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 66. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 67. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 68. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 69. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 70. STANDALONE OR AGGREGATEDOTT MODELS:
- 71. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 72. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 73. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 74. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 75.
- 76. OTT PRICING PACKAGEPREFERENCES:
- 77. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 78. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 79. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 80. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 81. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 82. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 83. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 84. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 85. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 86. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 87. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 88. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 89.
- 90. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 91. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: MALAYSIA
- 92. DIGITAL IN MALAYSIA2019 32.5 MILLION 26 MILLION PENETRATION: 80% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 21 MILLION PENETRATION: 65% 1.3 MILLION PENETRATION: 4% $28.52 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 93.
- 94. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 95. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 96. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 97. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 98. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 99. STANDALONE OR AGGREGATEDOTT MODELS:
- 100. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 101. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 102. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 103. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 104.
- 105. OTT PRICING PACKAGEPREFERENCES:
- 106. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 107. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 108. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 109. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 110. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 111. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 112. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 113. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 114. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 115. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 116. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 117. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 118.
- 119. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 120. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: PHILIPPINES
- 121. DIGITAL IN PHILIPPINES2019 108 MILLION 67 MILLION PENETRATION: 62% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 28.6 MILLION PENETRATION: 26% 2.2 MILLION PENETRATION: 2% $29.07 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 122.
- 123. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 124. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 125. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 126. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 127. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 128. STANDALONE OR AGGREGATEDOTT MODELS:
- 129. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 130. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 131. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 132. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 133.
- 134. OTT PRICING PACKAGEPREFERENCES:
- 135. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 136. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 137. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 138. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 139. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 140. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 141. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 142. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 143. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 144. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 145. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 146. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 147.
- 148. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 149. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: SINGAPORE
- 150. DIGITAL IN SINGAPORE2019 5.9 MILLION 5 MILLION PENETRATION: 84% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 4.5 MILLION PENETRATION: 76% 0.41 MILLION PENETRATION: 7% $62.20 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 151.
- 152. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 153. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 154. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 155. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 156. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 157. STANDALONE OR AGGREGATEDOTT MODELS:
- 158. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 159. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 160. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 161. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 162.
- 163. OTT PRICING PACKAGEPREFERENCES:
- 164. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 165. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 166. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 167. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 168. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 169. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 170. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 171. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 172. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 173. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 174. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 175. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 176.
- 177. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 178. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: TAIWAN
- 179. DIGITAL IN TAIWAN2019 23.8 MILLION 22 MILLION PENETRATION: 93% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 17.1 MILLION PENETRATION: 72% 2.9 MILLION PENETRATION: 12% $4.96 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 180.
- 181. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 182. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 183. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 184. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 185. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 186. STANDALONE OR AGGREGATEDOTT MODELS:
- 187. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 188. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 189. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 190. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 191.
- 192. OTT PRICING PACKAGEPREFERENCES:
- 193. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 194. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 195. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 196. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 197. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 198. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 199. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 200. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 201. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 202. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 203. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 204. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 205.
- 206. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 207. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: THAILAND
- 208. DIGITAL IN THAILAND2019 69.3 MILLION 57 MILLION PENETRATION: 82% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 30.4 MILLION PENETRATION: 44% 0.69 MILLION PENETRATION: 1% $28.52 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 209.
- 210. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 211. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 212. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 213. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 214. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 215. STANDALONE OR AGGREGATEDOTT MODELS:
- 216. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 217. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 218. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 219. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 220.
- 221. OTT PRICING PACKAGEPREFERENCES:
- 222. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 223. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 224. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 225. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 226. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 227. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 228. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 229. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 230. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 231. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 232. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 233. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 234.
- 235. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 236. © Brightcove Inc.All Rights Reserved. COUNTRY INSIGHTS: VIETNAM
- 237. DIGITAL IN VIETNAM2019 97.4 MILLION 64 MILLION PENETRATION: 66% Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019 29 MILLION PENETRATION: 30% 0.97 MILLION PENETRATION: 1% $21.02 USD TOTAL POPULATION INTERNET USERS MOBILE USERS OTT STREAMING SUBSCRIBERS VOD - AVERAGE REVENUE PER USER
- 238.
- 239. THE STATE OFOTT SUBSCRIPTIONS: Note: Internet Users
- 240. CONSUMER SENTIMENT TOWARDSCURRENT STATE OF THE OTT MARKET:
- 241. HOW MANY OTTSERVICES HAVE YOU VIEWED IN THE LAST 3 MONTHS?
- 242. LENGTH OF SUBSCRIPTIONTO OTT SERVICES:
- 243. REASONS FOR SUBSCRIBINGTO MULTIPLE OTT SERVICES:
- 244. STANDALONE OR AGGREGATEDOTT MODELS:
- 245. ALL USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 246. LAPSED USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 247. NEVER USERS: DOYOU INTEND TO SUBSCRIBE TO OTT SERVICES IN THE FUTURE?
- 248. REASONS FOR UNSUBSCRIBINGTO OTT SERVICE/S:
- 249.
- 250. OTT PRICING PACKAGEPREFERENCES:
- 251. HOW DO YOUPAY FOR OTT SERVICES TODAY?
- 252. HOW WOULD YOUPREFER TO PAY FOR A MONTHLY OTT SUBSCRIPTION?
- 253. THE MONTHLY FEECONSUMERS ARE WILLING TO PAY FOR AN OTT SERVICE:
- 254. HOW MUCH ARECURRENT USERS WILLING TO PAY FOR AN OTT SERVICE?
- 255. HOW MUCH ARELAPSED USERS WILLING TO PAY FOR AN OTT SERVICE?
- 256. HOW MUCH ARENEVER USERS WILLING TO PAY FOR AN OTT SERVICE?
- 257. DISCOVERY, OTT ADVERTISING ANDSHOPPABLE VIDEO
- 258. HOW USERS DISCOVERNEW SHOWS AND CONTENT ON OTT:
- 259. WOULD YOU SIGNUP FOR A MONTHLY SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?
- 260. HOW MANY ADSPER BREAK ARE ACCEPTABLE?
- 261. WOULD YOU BEINTERESTED IN PURCHASING PRODUCTS SHOWN ON AN OTT PROGRAM?
- 262. PURCHASING PRODUCTS SHOWNON AN OTT PROGRAM - CURRENT, LAPSED & NEVER USERS:
- 263.
- 264. FEATURES MOST WANTEDIN AN OTT SERVICE:
- 265. © Brightcove Inc.All Rights Reserved. For more information: www.brightcove.com/en/contact-sales