A presentation to understand Jockey as a brand and then further launch Jockey Brand for Women as well and make a media plan for the launch. This was made as a part of consultation for some media agency.

1. Media Plan for Jockey Women
Launch-Positioning-Marketing
By :- Veeraj Vashishtha
9718673732

2. Brief
Product :- Women innerwear/outerwear relating to
comfort , style , luxury , feel and something that relates
to her personality.
Objective :- To create and expand brand “Jockey
Women” across metros .
Geo targeting :- Top Metros
Duration:- 6 months

3. Our Target Audience
Psychographic Statement
- Fitness Freak
- Independent
- Style diva
- Comfort driven
- Passionate
- Not Limit Boundaries
- Spend freely on comfort and relate to
brand.
Indepen
dent
Organiz
ed
Gym Lover
Confident
Creative
and
experim
ental
Updated
and tech
savvy

4. Personality Attributes – passion points
Knowledgeable/Updated
Financially Strong
Traveler/Adventurous
Elegant
Social, Modern, Fashion
Tech Savvy
Fashion News, Apparel blogs, Infotainment
Sports Lover
Housewife
Lifestyle, Travel,
Feminist blogs, Videos , Social, Mobile
Fitness blogs, Baby and parental sites,
Grocery Sites

5. Demographics
• Who am I?
– 18-35 years women
– 18-25 Adult
– 25-35 Mature Adult
• What goes in my head
– 18-25 Adult
• Style
• Fitness
• Peer group pressure
• Comfort
• Show off
– 25-35 Mature Adult
• Fitness
• Comfort
• Fashion Diva
• Latest Trends
• Travelling
Media Consumption
• Lifestyle Fashion blogs like pinknest ,corallista, vanitynoapologies etc.
• Fitness blogs like pickyeater, dietburrp, Bani J, Natasha Noel etc.
• Snapchat, Instagram and Facebook, Truecaller
• Feminist Shows and videos on Youtube
• Affiliate and SMS campaigns through Airtel or Airtel App.

6. Media bifurcation
Jockey Women
Stylish Fitness Freak Workaholic Comfort Loving Modern
Reach Performance Content and Influencer
1. Facebook
2.Instagram
3. Youtube
4.Search
5. Google Display Network
1. Affiliate Marketing
Campaigns - Email
2. Cashback websites
3. Coupon Websites
4. Payback
Featured Nativeads
1. Instagram
influencer
Campaigns
2. Featured
Content by
Bloggers
1. Columbus
2.Columbia
3.Foutap etc.