Media plan for launch and digital promotion to increase sales of Nictoex chewing gum and to encourage people to stop smoking

1. Media Plan for Nicotex Digital
Marketing
By :- Veeraj Vashishtha
9718673732

2. Brief
Product :- Nicotine chewing gum aimed at curbing
smoking habit and present the brand Nicotex as an
alternative to curb the habit.
Objective :- To create awareness about the product
further aiming at repeated buying and word of mouth .
Geo targeting :- Top Metros
Duration:- 6 months

3. Self made excuses to smoke
IT’S MY CHOICE TO
SMOKE
I KNEW SOMEONE WHO
SMOKED ALL THEIR LIFE AND
LIVED UNTIL A RIPE OLD AGE
I’M ONLY A SOCIAL
SMOKER
I TRIED TO QUIT AND I
PUT ON WEIGHT
MORE LUNG CANCERS ARE
CAUSED BY AIR POLLUTION
THAN BY SMOKING.
YOU'VE GOT TO DIE OF
SOMETHING
BUT I CAN’T GO MORE
THAN A FEW HOURS
WITHOUT A CIGARETTE
EVERYTHING CAUSES
CANCER THESE DAYS

4. Our Target Audience
Psychographic Statement –Urban
- Knowledgeable and updated
- Financially Strong
- Dynamic Lifestyle
- College Students
- Working Professionals
- Techies
- Marketeers
- Social Ninjas
Party
lovers
Workah
olic
Social
Dynamic
Take
smoking
as part
of self
Updated
and tech
savvy

5. Personality Attributes – passion points
Knowledgeable/Updated
Financially Strong
Traveler/Adventurous
Elegant
Social,
Tech Savvy
News, Finance , Economy, Stock ,
Infotainment , Social, Meetings
Lifestyle, Travel, peer pressure , Cricket ,
Spends leisure time ,
Party Animal, Tech Oriented , Long sitting
hours, Marketing guys

6. Demographics
• Who am I?
– 18-35 years men/ women
– 18-25 Adult
– 25-35 Mature Adult
• What goes in my head
– 18-25 Adult – College Goer
• Lets try once
• Peer pressure
• Career Issues
• Weak Will Power
• Feel Smoking as a cool thing
– 25-35 Mature Adult – Professional
• Wants to quit
• Social Pressure to have it socially
• Sedentry lifestyle
• Feels refreshing by smoking
• Have already started feeling the after effects of it

7. Content and Media consumption
habits
Serial Number Age Group Interest Groups Media Consumption
Habits
1 18-25 Entertainment, tech
Savvy, Want to try
smoking or already
into it ,
Tech, fashion, News ,
Music, Youtube
Channels, Sports
2 25-35 (Single/married) Ambitious , Enjoy
Flaunting Labels ,
Indulge in leisure ,
Cool Mobile Phones,
Ciggarette smoking is
personal identity,
Desire to leave is high
Technical, News,
Profession related
updates,
Entertainment , Music

8. Nicotex
Common Interest
Reach Performance Content and Influencer
1. Facebook
2.Instagram
3. Youtube
4.Search
5. Google Display
Network
6. Twitter
1. Affiliate Marketing Campaigns - Email Design a microsite
to gather the details of people who want to quit smoking
through a personalised approach #ChalChodtehainayaar .
Post gathering the data we will have niche carved out and
we can do retargeting campaigns through them.
Featured Bollywood Influencer
1. Instagram influencer
Campaigns
2. Featured Content by
Bloggers - Health
1.Ranbir
2.Konkana Sen Sharma
3.Arjun Rampal
4. Vivek Oberoi
18-25 years 25-35 years
Sports Fashion Music and Games Youtube Channels News
Auto Twitter -
Celeb Technology
1. Cricbuzz
2.Cricinfo
3.Sportske
eda
4. Sportido
5.
Skysports
6.
Sportsradi
o740
1. MensXP
2.Livestron
g.com
3.
1. Doodle Army
Mini Militia (android)
2. Subway Surfers (android)
3. Score! Hero Android (android)
4. Sniper 3D Assassin: Shoot to
Kill - by 5. Fun Games For Free
(ios)
6. Score! Hero (ios)
7. Sniper 3D Assassin: Free
Games (android)
8. Airtel Wynk
9.Saavn
1. TVF Play
2.ULTRA
1. NDTV
2.ABP
news
3.India
Today
4.TOI
Autocar
Team- BHP
Triposo
Topspeed.com
Drivespark
Thaiautocars.co
m
topspeed.com
1.Ranbir
2.Konkana
Sen Sharma
3.Arjun
Rampal
4. Vivek
Oberoi
–Techcrunch
–Engadget
–CNET
–Clean Master
–Crictraker.com
–Gettyfooty.com
Nicotex – media layout

15. • Thanks