The document discusses how possessions become part of people's extended self. It summarizes research showing that people often view their possessions as extensions of themselves. When people have control over objects and incorporate them into their lives, these objects become part of their identity and sense of self. The document provides examples of how people express their extended self through ownership of homes, cars, and land, as well as through lifestyle choices around clothing, accessories, and hobbies. Pets and celebrities are also discussed as ways people connect possessions to their extended sense of self.
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The extended self
1. The Extended Self : Indian Market
Perspective
Submitted to:-Mr.Ajay Kumar Submitted By:- Veeraj Vashishtha
Asst. Professor FMG 061
NIIT University NU-MBA
2. Possession and Self
• When knowingly or unknowingly, intentionally or
unintentionally, we regard our possessions as parts of
ourselves.
• “A man's Self is the sum total of all that he CAN call his,
not only his body and his psychic powers, but his clothes
and his house, his wife and children, his ancestors and
friends, his reputation and works, his lands, and yacht and
bank-account. All these things give him the same emotions.
If they wax and prosper, he feels triumphant; if they
dwindle and die away, he feels cast down,-not necessarily in
the same degree for each thing, but in much the same way
for all.” William James (1890).
3. Possessions
• The extended includes external objects, personal possessions, persons,
places, and group possession, body parts, vital organs... (which as “me” and
also which as “mine”).
• Between what a man calls me and what he calls mine the line is difficult to
draw. We feel and act about certain things that are ours very much as we feel
and act about ourselves. Our fame, our children, the work of our hands, may
be as dear to us as our bodies are (James – 1890).
• External objects become viewed as part of self when we are able to exercise
power or control over them, just as we might control an arm or a leg. The
greater the control we exercise, the more closely allied with self the object
should become. (McClelland - 1951).
4. Extended Self
• Cannot differentiate between me and mine.
• A product or a thing becomes a part of
personal well being and it gets attached to
emotions, sentiments, later becoming the part
of one’s personality.
5. 3 ways of incorporating Possessions into the
Extended Self
Appropriating or controlling an object for personal use.
Having an object and incorporating it into self by
creating it, buying an object.
Make objects become a part of self is by knowing them
by inspiring the desire to have the object: object can be
a person, place, or thing.
– Ownership: house, car, land… is also a part of
extended self.
– Life style: clothes, accent, grooming, and jewelry
express the person belong to which group.
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