What does it mean to truly feel alive?
To be completely free. Free to run. To jump. To climb. To swim, fall, splash. To feel the wind at your back. The ground at your feet. Where instinct is your roadmap. And trees are your friends. For life is a living experience. To be touched, held, sniffed, and tasted.
Step outdoors. Discover.
Come Alive.
This PPT is about the strategy and past history of wildcraft pvt.ltd which is an Indian company started in BENGALURU in the year 1998. Their products are sold across the world at an affordable cost. They provide a good quality product at a good and low cost. They have around 175 exclusive stores and 4000 multi-branded stores around the world.
This PPT is about the strategy and past history of wildcraft pvt.ltd which is an Indian company started in BENGALURU in the year 1998. Their products are sold across the world at an affordable cost. They provide a good quality product at a good and low cost. They have around 175 exclusive stores and 4000 multi-branded stores around the world.
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
MARKETING STP ANALYSIS AND COMPARISION OF DIFFERENT ON STP BASIS OF DIFFERENT...RIYA JAIN
The Presentations shows you the segmentation, targeting and positioning (STP) analysis of different companies. Also the comparison of companies on the basis on STP analysis.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
MARKETING STP ANALYSIS AND COMPARISION OF DIFFERENT ON STP BASIS OF DIFFERENT...RIYA JAIN
The Presentations shows you the segmentation, targeting and positioning (STP) analysis of different companies. Also the comparison of companies on the basis on STP analysis.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
this is tdl ppt which means "trans disciplinary learning". its one of my favourite because this ppt will help us in knowng ourself more etc. this is all about how can we change our life thus, takes and help us in moving ahead and in choosing the best in our life that what we really want to become.Its very inspiring and motivational .One should go through the slides and its contents.
do leave a comment if u like it.thanks!
Contagion, Cascades and Disruptions to the Interbank Payment SystemKimmo Soramaki
We look at payment systems as complex adaptive systems and discuss a research agenda with
1) Evaluate the actual network topology of interbank payment flows through analysis of Fedwire transaction data
2) Build a parsimonious agent based model for payment systems that honors network topology
3) Evaluate response of payment systems to shocks and the possibility of cascading failure
This award winning campaign for Aisan Paints has indeed proved to be effective to reach out to painters in Kerala & Punjab. It is essential for a brand like Asian Paints to have a top of mind appeal for painters (influencers).
Fashion industry. A theoretical study on some fashion houses. Mahmudur Rahman Apu
This presentation was based on the analysis of some famous fashion brands in Bangladesh. It contains the details about the brands, product, swot analysis of those brands.
B'Twin, Tribord, Quechua, Artengo, Domyos and Fouganza are some of the exclusive sub-brands that Decathlon has. Apart from its actual products, Decathlon also offers various services to its customers, such as in-store personaliation and repair services as well as a flexible return policy
How can diversification be used as a strategic marketing communications tool? We look at why the diversification trend is gathering pace and three ways brands can use diversification to grow.
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Hi there!
I would like to share with you, an app called "Elevate - Brain Training". It is designed to train your brain and increase your memory, focus, reading comprehension, and a host of other skills that are worth improving. It has more than 30 beautifully designed mini games meant to make training your cognitive skills a little bit more fun. Each game features a polished design and plenty of attention to detail, but most importantly, Elevate strikes a good balance between challenging and fun, a vital requirement to get you to return for more training the next day.
I have made a PPT presentation on the same, which is attached herewith. Do go through it. Cheers!
Thanks & Regards,
T A Sairam
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. 2
HISTORY
IT WAS THE LATE 1990’S, WHEN THE IDEA OF ADVENTURE AND OUTDOOR
ACTIVITIES IN INDIA WERE RATHER UNHEARD OF; A GROUP OF FRIENDS,
WHO WERE PASSIONATE ABOUT THE OUTDOORS, STARTED WILDCRAFT IN A
GARAGE.
In what they call the 'Garage Years', began Wildcraft’s exploratory phase. It was a distant
dream, as the few people who were into the outdoors would either get their equipment from
stores abroad or buy it second-hand. Most of the equipment available then was bulky, heavy,
outdated and definitely very expensive; and it was this idea of enabling people for the
outdoors that Wildcraft was established.
Understanding the needs of different outdoor and adventure activities, they realised very
early on for the need of sturdy, durable, reliable and functional products that can withstand
the toughest of tough terrains. From the very beginning they were focused on creating
equipment that stood for the outdoors. With time the vision began to expand along with our
product base and by 2007-2008 their core team was established.
Wildcraft’s core constituency of design and construction stood the test of time and test of the
tough outdoor terrains. Whether it is apparel made of breathable materials, ergonomically
designed rucksacks or waterproof footwear, our gamut of products have one mission – to
enable people with gear that is durable, resilient and sturdy, for their exploration of the
outdoors.
For over a decade now they have channelized their passion for the outdoors into creating
reliable gear that truly stands for the outdoors. Wildcraft today stands for trust, that all their
customers, whether it is the outdoor enthusiasts or the urban travellers, place in them and
their products. They stand for a passion that has intrinsically worked towards creating
products that can endure the resilience of the great outdoors.
Wildcraft products are available in over 130 exclusive stores and 3,000 multi-branded stores
across India. The company’s has grown from a hobbyist ‘garage’ brand 17 years ago to an
INR 300+ crore company committed to enabling and enhancing India’s pursuit of the great
outdoors. The segment has been growing at a CAGR of 16-20 per cent, with the organised
3. 3
players growing even faster at about 25 per cent CAGR. The cofounders of the company are
Dinesh Kaigonahalli, Siddharth Sood & Gaurav Dublish.
Wildcraft products are majorly classified into three categories:
Gear (500 options)
Clothing (70 options)
Footwear (40 options)
Gear category can be classified as Rucksack, Backpack, Campus Backpack, Sling bag, and
Duffle bag, Sleeping Bag, Rainwear and other Travel Accessories.
Wildcraft promises Commitment to Quality in terms of FLWR.
F Functional
L Lightweight
W Weather Resilient
R Reliable
BRAND ELEMENTS
Logo:
4. 4
Wildcraft had this logo from their inception until 2014, where they gave it a new meaning.
Until 2014, they were catering to a very niche market which provided adventure equipments
for trekkers, like rucksacks, tents, ropes, cushions, etc., and hence the logo of a man hanging
from a rock.
In December 2014, Wildcraft unveiled a new brand identity and a head-to-toe product
strategy. The brand’s revitalized presence includes a newly designed logo and theme
alongside extensive additions to its product portfolio. Wildcraft’s leadership believes that this
fresh approach combined with the aggressive expansion of the brand over the past few years
could exponentially grow the company’s share of the US$2 billion Indian outdoor market.
COLOUR
Their new logo is a reflection of the liberation the outdoors can bring from the monotony
and rigmarole of everyday urban life. The brand’s new identity reflects the essence of their
company and forms the basis of every consumer touchpoint from their retail stores to their
website and TVCs.
SLOGAN
“COME ALIVE”
The slogan resonates with the young urban public who are always on their toes and ready to
go for an adventure/camping/trekking. It encourages the youth to bring out the wild side in
them.
5. 5
KAPFERER’S BRAND IDENTITY PRISM
EXTERNALISATION
PHYSIQUE: A distinctive orange logo, with the first letter ‘W’ of the brand Wildcraft,
eye-catchy design, ruggedness
RELATIONSHIP: Travel-partner, safety, style
REFLECTION: Trendsetter, made for the rough, full of life
INTERNALISATION
PERSONALITY: Outdoor junkie, traveller, fitness freak
CULTURE: Young, vibrant, dynamic
SELF-IMAGE: Adventurer, classy, firm believer in quality
Wildcraft established brand identity which is in line with their efforts to inspire, educate,
inform and equip people to experience the outdoors and, consequently, recognize Wildcraft
as a performance-driven, head-to-toe outfitter.
6. 6
KELLER’S BRAND EQUITY MODEL
SALIENCE: India’s #1 Adventure equipment brand
PERFORMANCE: Durable, all-weather, perfectly crafted rugged outdoor gear
IMAGERY: Young, urban style, edgy,
JUDGEMENTS: Top-notch quality, safety, satisfaction
FEELINGS: Adventure, travel-partner, social approval
RESONANCE: Affiliation, loyalty, premium, elegance
Wildcraft has achieved Brand Equity by creating Brand Awareness and Brand Image.
Their products are recognisable, because of their distinct logo and style, and recallable
because they have forged strong brand associations with the appropriate product category.
Brand image depends on the strength of associations for which our product must be unique,
favourable, and strong enough, and Wildcraft has managed to do that over the years.
7. 7
CHALLENGES FACED:
1. Initially, Wildcraft was positioned as an adventure brand. The product category
was outdoor gears which comprised of rucksacks, tents and trekking accessories. The
company had limited products and the target market was very niche.
This is how they overcame it:
Repositioning:
The company repositioned as an outdoor gear brand.
Category Extension:
The company ventured into new product categories such as Clothing & Footwear.
Product-Line Extension:
The company specially developed products for the young souls. They introduced
campus backpacks for tapping the young urban market.
2. Acquiring SME customers
In the B2B segment, they targeted many IT and MNC companies because of
prevailing corporate gifting policies but the market size was small. Because they used
to follow premium pricing, they were not able to enter the SME customer segment.
This is how they overcame it:
They manufactured some exclusive products which were priced economically to
target the SME Market.
Examples – Slings, Messengers and Wiki backpacks.
In 2017, there is no looking back for Wildcraft. They are all set to enter the European market,
having a presence already in the Middle-East. They are also targeting a revenue of 1000
crores by 2020.