I am an MBA professional
working in higher education and I’ve also had

Despite the Bad Economy… Instead
of Settling for One That Simply Pays the Bills.

+ Learn a Language +
5K + Professional Development + Exercise + Professional Appearance + Self Assessment + Company Target List + Example TABLE OF CONTENTS + Create a To-Do-List + Create a File + 1 Hour a Day + Exercise + 90 Days ​Get Organized ​Create a List of Powerful Growth Goals for the Year ​Identify Your Key Differentiators ​You Need to Focus Your Job Search 01 02 03 04 Pages 29-36Pages 22-28Pages 13-20Pages 7–12 + Cover Letter Structure ​Develop a Kick- Ass Cover Letter 05 Pages 37-45

+ Review Structure + Summary
Profile + Formatting Your Resume + Accomplishment Statement + Quantifying Your Experience + T-Charts + Professional Summary + Example + Personal Marketing Plan + Blogging + Job Search Marketing Tools + Elevator Pitch + Personal Branding + Business Cards TABLE OF CONTENTS ​Create a Powerful Resume ​Create a Professional Summary ​Build Your Professional Brand 06 07 08 Pages 70-77Pages 65-69Pages 46-64 + Using LinkedIn + Example + Using Twitter + Top Company Research Sites ​Build and Maintain Your Professional Network 09 Pages 78-89 + Personal Marketing Benefits + Example ​Conduct Informational Interviews 10 Pages 90-93

Get Organized + Create a
To-Do-List + Create a File + 90 Days + 1 Hour a Day + Exercise

Create
A
To-Do-List

Create a File Or Binder
for Important Materials

Schedule 1 Hour of the
Day (Morning) To Focus

Start
An
Exercise
Regimen

Give Yourself 90 Days for
Strategy & Planning

Create a List of Powerful
Growth Goals for the Year + Learn a Language +5K + Professional Development + Exercise + Professional Appearance

Become
Fluent
In
Spanish

Participate
in
5Ks

READ ONE PROFESSIONAL DEVELOPMENT BOOK
PER MONTH

READ ONE PROFESSIONAL INTERNET ARTICLE
PER DAY

WORK OUT & DIET 5
DAYS PER WEEK

IMPROVE
PERSONAL
APPEARANCE

PLEASE HELP spread the word
about my ‪#‪Orlando‪‪#‪JobSearch‪ TWEET THIS

​Identify Your Key Differentiators +
Self Assessment

COMPLETE A Self-Assessment + North
Carolina State University offers excellent personality and career assessments for FREE

COMPLETE A Self-Assessment + North
Carolina State University offers excellent personality and career assessments for FREE. + Develop a list at least 50 of your job skills.

COMPLETE A Self-Assessment + North
Carolina State University offers excellent personality and career assessments for FREE. + Develop a list at least 50 of your job skills. + Create a list of 30 action verbs to describe your skills!

COMPLETE A Self-Assessment + North
Carolina State University offers excellent personality and career assessments for FREE. + Develop a list at least 50 of your job skills. + Create a list of 30 action verbs to describe your skills! + Create a Networking Cluster of everyone you know and who they know.

EXAMPLE OF WHAT MY SELF
ASSESSMENT SAID: Self-Inventory Results am an Analytical thinker +Constantly in a state of analysis +Always looking to understand and improve +Relationships & friendships are important +Comfortable working with data and information +Work has to be challenging +Project-oriented +Work for a purpose; accomplish-driven +Gets hooked on ideas and concepts +Respect has to be earned +Provides multiple solutions to complex problems

Some Words that Describe Me
Scientiific Curious Logical Intellectual Fact Oriented Inventive Calm

​You Need to Focus Your
Job Search + Company Target List + Example

CREATE A
COMPANY
TARGET LIST

CREATE A COMPANY TARGET LIST
Strategically focus on three areas that you can work in, and eighteen companies overall that do that kind of work.

CREATE A COMPANY TARGET LIST
+ Strategically focus on three areas that you can work in, and eighteen companies overall that do that kind of work. + Include 5 companies you absolutely could see yourself working long- term.

EXAMPLES: Nonprofit + Boys and
Girls Club of Central Florida + City Year Orlando + Central Florida YMCA + Central Florida United Way + Junior Achievement + Give Kids the World Village + Big Brothers Big Sisters

EXAMPLES: Nonprofit + Boys and
Girls Club of Central Florida + City Year Orlando + Central Florida YMCA + Central Florida United Way + Junior Achievement + Give Kids the World Village + Big Brothers Big Sisters Education + University of Central Florida + Valencia College + Seminole State College + Full Sail University + Orange County Public Schools + Orange County Regional History Museum + Orlando Science Center

EXAMPLES: Nonprofit + Boys and
Girls Club of Central Florida + City Year Orlando + Central Florida YMCA + Central Florida United Way + Junior Achievement + Give Kids the World Village + Big Brothers Big Sisters Education + University of Central Florida + Valencia College + Seminole State College + Full Sail University + Orange County Public Schools + Orange County Regional History Museum + Orlando Science Center Community Svcs. + Walt Disney World + Florida Hospital + Orlando Health + City of Orlando + City of Winter Park + City of Oviedo + Orange County Parks & Recreation

So What Makes You Stand
Out

​Develop a Kick-Ass Cover Letter
+ Cover Letter Structure

COVER LETTER STRUCTURE Try not
to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” .

COVER LETTER STRUCTURE + Try
not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” + If you need to research, search LinkedIn, or go to your network to find out who you need to address the letter to. Last resort, just call and ask!

COVER LETTER STRUCTURE + Try
not to use generic salutations: “Dear Sir or Madam”, “To Whom It May Concern”, “Dear HR Manager” . +If you need to research, search LinkedIn, or go to your network to find out who you need to address the letter to. Last resort, just call and ask!. +Open your letter with a branding statement: With over 10 years of progressive experience in Education and Nonprofit…

COVER LETTER STRUCTURE Express interest
in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization.

COVER LETTER STRUCTURE + Express
interest in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization. + Mention how you can bring value to the organization’s mission.

COVER LETTER STRUCTURE Express interest
in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization. + Mention how you can bring value to the organization’s mission. + Include in your bullet points the top skills and values employers seek from job- seekers.

COVER LETTER STRUCTURE Express interest
in the position. Use your positioning statement and explain how you can meet the needs and challenges of the organization. + Mention how you can bring value to the organization’s mission. + Include in your bullet points the top skills and values employers seek from job- seekers. Close your cover letter with position statement and how you plan to follow up. +“My self-motivation gives me confidence in my ability to make an immediate and long-term contribution to ____________, and I will happily spend the time and effort necessary to meet the needs of your clients. An interview in which we can more fully discuss my potential contributions toward your goals would be most welcome.”

GREAT RESOURCE: FREE BOOK DOWNLOAD
"PROFESSIONAL COVER LETTER EXAMPLES FOR MANAGERS & EXECUTIVES"

​Create a Powerful Resume +
Review Structure + Summary Profile + Formatting Your Resume + Accomplishment Statement + Quantifying Your Experience + T-Charts

REVIEW THE JOB POSTING TIP:
USE WORDLE TO FOCUS YOUR RESUME + Paste the job description into a free tag cloud generator. + Incorporate many of the key words from job description in your resume & cover letter.

RESUME STRUCTURE OPEN WITH A
JOB OBJECTIVE OR RESUME SUMMARY PROFILE + I prefer to use a short job objective, “Seeking a position as __________________, with ____________. + Then use a Resume Summary Profile.

EXAMPLE: SUMMARY PROFILE Advanced degree
professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services.

EXAMPLE: SUMMARY PROFILE Advanced degree
professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services. + Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events

EXAMPLE: SUMMARY PROFILE +Advanced degree
professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services. + Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events. + Manages multiple concurrent projects while promoting two new programs, new nursing facility, social media, alumni relations, direct mailing campaign, and design of collateral materials.

EXAMPLE: SUMMARY PROFILE Advanced degree
professional in Business Administration with more than 10 years of increasing responsibility in higher education, secondary education, and non-profit services. + Streamlines complex work processes, develops and execute marketing strategies, supervises workers and volunteers, improves data reporting, and organizes special events. + Manages multiple concurrent projects while promoting two new programs, new nursing facility, social media, alumni relations, direct mailing campaign, and design of collateral materials. + Specialties include Organization Leadership, Research, Project Coordination, Marketing/Branding, Data Reporting & Analysis, and Process Improvement.

FORMATING

PERSONALLY, I USE A COMBINATION
OF A CHRONOLOGICAL AND FUCTIONAL RESUME SINE MY EXPERIENCE IS SO DIVERSE. FORMATING

You can organize your resume
by Experience & Skill clusters: FORMATING Management + Leadership + Marketing + Teaching + Data & Analysis + Technical + Communication + Youth Development

FORMATING + Instead of listing
job responsibilities, list accomplishment statements in bulleted form. + start each statement with an ACTION WORD. + Create a three-to-five line statement focused on a result of an accomplishment. + Include between three and five statements for each skill set.

ACCOMPLISHMENT STATEMENT FORMULA + SITUATION
+ ACTION = RESULTS

ACCOMPLISHMENT STATEMENT FORMULA + SITUATION
+ ACTION = RESULTS. + You can further break down an action as being: Action = Action Verb + Job Skills.

ACCOMPLISHMENT STATEMENT FORMULA SITUATION +
ACTION = RESULTS. + You can further break down an action as being: Action = Action Verb + Job Skills. + And a job skill as being: Job Skill = Keyword + Keyword + …

ACCOMPLISHMENT STATEMENT FORMULA SITUATION +
ACTION = RESULTS. + You can further break down an action as being: Action = Action Verb + Job Skills. + And a job skill as being: Job Skill = Keyword + Keyword + … Example one of an Accomplishment Statement: + “Planned and executed marketing campaign utilizing email marketing, collateral material, social media marketing, and SEO strategies, increasing out of state inquiries by 76%, total inquires by 52%, and total applicants by 72%.”

QUANTIFY
YOUR
EXPERIENCE
WITH
NUMBERS

+ Show + Show +
Show

Relational Databases SPSS Social Media
Marketing Student Services Event Planning Microsoft Access Data Analysis Blogging Advising Special Events Coordinator USE T-CHARTS TO PREPARE FOR INTERVIEWS +Using an Excel spreadsheet, copy all of the job description, qualifications and requirements into column A on the spread sheet. +In column B, opposite each requirement or qualifications, line by line, enter your accomplishments that prove you meet the requirement

PLEASE HELP spread the word
about my ‪#‪Orlando‪‪#‪JobSearch‪ LIKE THIS

​Create a Professional Summary +
Professional Summary + Example

PROFESSIONAL SUMMARY + Describes character,
reputation, personality and interests that are not showcased on the resume.

PROFESSIONAL SUMMARY + Describes character,
reputation, personality and interests that are not showcased on the resume. + Written in 1st or 3rd Person.

PROFESSIONAL SUMMARY + Describes character,
reputation, personality and interests that are not showcased on the resume. + Written in 1st or 3rd Person. + Less than one page.

EXAMPLE: PROFESSIONAL SUMMARY I am
currently Data Manager for the Rosalynn Carter Institute for Caregiving (RCI) at Georgia Southwestern State University (GSW) and provide oversight for the institute’s data management system, analysis, and reporting which enables RCI leadership to effectively evaluate caregiver support programs. From 2009 to 2012, I served as the Student Services Coordinator for the nursing program at GSW where I provided oversight for their admissions process, marketing strategy, recruitment, data collection and analysis. I've learned to do that by relying on a hard-earned skill-set of critical thinking, complex problem solving, management, marketing, and program development. Prior to joining GSW, I was employed as a high school teacher for Orange County Public Schools, managing classes ranging in size from 27 to 32 students (ages 14-17). My teaching experience includes courses in Language Arts, Global Studies, Pre-AP World History, and AVID. During my time as an instructor, I was selected as one of the top 25% of teachers in Florida and awarded the STAR (Special Teachers are Rewarded) merit pay initiative for increasing student learning gains. Previously, I served as Recreation and Special Events Coordinator for the community association at Hunters Creek, during which time I planned, organized, and supervised services, programs and activities for a community of 10,000 residents. Additionally, I provided leadership and oversight for various recreation programs, community services, and special events. Cementing my commitment to being a lifelong learner, I began my career as a tutor for the GEAR UP Program, which was a grant-funded college readiness program servicing middle school students in the Orlando area. While working at GEAR UP, I was promoted the position of lab assistant, for which I supervised the day-to-day operations of the after-school program, tutors, and data collection.

​Build Your Professional Brand +
Personal Marketing Plan + Blogging + Job Search Marketing Tools + Elevator Pitch + Personal Branding + Business Cards

DEVELOP YOUR PERSONAL MARKETING PLAN
Your Personal Marketing Plan can contain these sections: + Job titles you are pursuing. + Value proposition statement. + Summary of your qualifications. + Work history summary. + Market preferences (industries, geographic locations, size of company). + List of target companies (companies that could potentially hire you, though they may not have current openings).

START A BLOG
OR PODCAST

JOB SEARCH MARKETING TOOLS Your
Personal Marketing Plan can contain these sections: + Job-specific Cover letters. + Resumes (Chronological, Functional, Combination, Targeted). + Professional Summary. + LinkedIn Profile. + Reference List. + Networking Card. + Elevator Pitch. + Personal Branding Card. + Professional Profile Picture. + Blog.

+ I try to keep
mine at 30 seconds. + I focus on three things I enjoy most of what I do and highlight the one I’m most passionate about. + I start with, “Let me share a little bit about me”. EXAMPLE: ELEVATOR PITCH “ I’ve been helping students with the process of getting into nursing school for the past three years and it’s been great. I’ve had the opportunity to streamline the admissions and data collection process, incorporate a marketing campaign, and connected with several hundred students, which improved applicant satisfaction, data reporting, and enrollment. I am most passionate about solving problems and helping members of my community advance.

GET A PERSONAL BRANDING CARD
Great site for networking cards: Search Moo Cards

+ Keep your business card
to yourself. + Give your business card to someone when she asks for it. + Don’t waste contact information. 3 RULES TO SMART BUSINESS CARD ETIQUETTE

A FEW QUICK TIPS +
Have at least 15-20 for each event. + Keep in carrying case to protect from folding and creasing. +Do not carry in your back pocket. No one wants to receive a card that you’ve sat on. +Every professional, even if you are currently unemployed or a student, should have a business card. +Should include name, contact information, (including LinkedIn profile & personal website address), and title. +Ask each person you meet for two cards--one to pass on to someone else and one to keep. +When given a business card, politely say thank you and look at for a few seconds before putting it away. +Take notes on the back of the business card.

​Build and Maintain Your Professional
Network + Using LinkedIn + Example

Purpose-To build meaningful relationships within
your network and provide value to others. STRATEGICALLY USE LINKEDIN TO BUILD NETWORK

7 STEPS TO BUILD YOUR
LINKEDIN CONNECTIONS + Research. + Target. + Inquire. + Engage. + Provide Value. + Connect. + Follow up.

Purpose-To build meaningful relationships within
your network and provide value to others. CREATE ATTRACTIVE LINKEDIN HEADLINE

USE TWITTER FOR JOB SEARCH
Optimize Your Twitter Profile + Use a professional-looking profile photo. + Add in your top skill sets/keywords into your profile. (You can even use your headline for this). + Add a link back to your website/blog/LinkedIn profile

USE TWITTER FOR JOB SEARCH
Follow Your Target Companies Create a Company Bucket list. + Search and follow them on Twitter. + Follow them!

USE TWITTER FOR JOB SEARCH
Create A “List” Of Your Target Companies Segment who you’re following into specific “Lists.” + Add your target companies to this list.

USE TWITTER FOR JOB SEARCH
Do Your Research Think about those target companies on your Bucket List. +Do some research, look at their PR and recent news, see what’s going on. +Find industry-related news, too. +And then use that information to….

TOP SITES FOR RESEARCHING YOUR
NEXT EMPLOYER What Should You Be Looking For What type of culture does the company foster? + How many employees does it have? + What is the company history? + What is its mission statement? + Does the core vision/mission align with your personal views? + What are their services and products? + What is their online reputation? + What does the company do? + Who are its clients? + Who are its main competitors? + Are they a public company, family- owned company, start-up firm or venture-capital-funded business? + What do analysts project in terms of growth for the market the company serves?

TOP SITES FOR RESEARCHING YOUR
NEXT EMPLOYER + GlassDoor + Indeed + LinkedIn + Vault + Monster.com + CareerLeak + Hallway + Google News

USE TWITTER FOR JOB SEARCH
+ Feel free to tweet things to them like, “Hi @Companyname! Loved reading about your recent push to develop ___. Why is this so important to you?” + “Hi @Companyname! Did you see this article on _____? Would love to get your input!

TO LEARN MORE
Click here

​Conduct Informational Interviews + Personal
Marketing Benefits + Example

THE POWER OF THE INFORMATIONAL
INTERVIEW

BENEFITS OF CONDUCTING INFORMATIONAL INTERVIEWS
+ Improve your communication skills. + Gain confidence speaking with other professionals. + Get inside information into companies and organizations. + Get insight and advice to a particular career path. + Initiate a professional relationship and expand your network of contacts in a specific career field. + Meet people who may forward job leads to you in the future..

SAMPLE: INFORMATIONAL INTERVIEW REQUEST Greetings
_______! I hope your day is going well! I came across your information via one of our shared connections_________. He recommended I contact you to set up an informational interview. I was hoping we might be able to connect over the telephone or meet up for coffee sometime, at your convenience. I’m always interested in meeting leaders within the ________ industry to better develop my role as an aspiring _______. I would love to hear more about what you do and any insights or advice you might have from your experience with __________. Would you be available for a brief meeting on ________? In return, is there anything you need or are specifically looking for, in case I happen to know anyone?

PLEASE HELP spread the word
about my ‪#‪Orlando‪‪#‪JobSearch‪ PRESENTATION ‪

Sources & Attributions + Ford,
R. Myers, ‘Get the Job You Want When No One is Hiring”, http://careerpotential.com/ +Schawbel, Dan, “How to Get Your Dream Job in a Bad Economy”, Nov. 28, 2011, http://business.time.com/2011/11/28/how-to-get-your-dream-job-in-a-bad-economy/ +Clark, Stephanie, “T-Chart Know-how”, May 09, 2010, http://www.careerthoughtleaders.com/blog/t-chart- know-how/ +Grubbs, Dennis., “The Art of Telling An Effective Story”, November 13, 2012, http://blog.jobfully.com/2012/11/the-art-of-telling-an-effective-story/ +Johnson, Kristin., “How To Conduct An Effective Informational Interview”, http://www.careerealism.com/how-conduct-informational-interview/ +2U., “How To Leverage Your Alumni Network To Get A Job”, http://www.careerealism.com/how-leverage- alumni-network-get-job/ +MUSCARELLO, JOHN., “How to Create Networking Opportunities at Work”, http://startnetworkingtoday.com/how-to-create-networking-opportunities-at-work/ +MUSCARELLO, JOHN., “The Best Way To Stay In Touch With Your Professional Network”, http://startnetworkingtoday.com/your-professional-network/ +MUSCARELLO, JOHN., “How To Follow Up After Networking Events For Job Seekers” http://startnetworkingtoday.com/job-seekers-follow-up-after-networking-events/ +MUSCARELLO, JOHN., “Find More Job Leads By Networking On LinkedIn With Alumni” http://startnetworkingtoday.com/networking-on-linkedin/ Fonts used: Chunk Five, Futura, Mission Script

Sources & Attributions +Goodwin, Tai.,
3 Rules To Smart Business Card Etiquette, http://www.careerealism.com/3-rules-to-smart- business-card-etiquette/ +Schawbel, Dan.,” HOW TO: Organize Your Contacts for Networking Success”, June 3, 2010, http://mashable.com/2010/06/03/how-to-organize-contacts/ +Collamer, Nancy C., “The Perfect Elevator Pitch to Land a Job”, February 2, 2013, http://www.nextavenue.org/blog/perfect-elevator-pitch-land-job +Wicker, Alden., “Get Networking: Half of Job Openings Aren’t Advertised”, January 10, 2013, http://www.learnvest.com/2013/01/get-networking-half-of-job-openings-arent-advertised-123/ +Salmi, Mika and Port, Michael., “Building Your Network: 3 Things to Do Everyday”, May 24, 2013, http://www.linkedin.com/today/post/article/20130524133536-45185363-building-your-network-3-things-to- do-everyday +Morgan, Hannah., “Career Sherpa-Personal Marketing Plan- Good Luck Getting Hired Without One”, SEPTEMBER 13, 2011, http://blog.brandyourself.com/career/job-search-career/personal-marketing-plan/ +Nokes, Gene., “Using T charts to Prepare for Interviews”, June 28, 2013, http://dublin.patch.com/groups/gene- nokess-blog/p/using-t-charts-to-prepare-for-interviews +Coombs, Ariella, “How To Use Twitter For Job Search”, July 3, 2015, http://careerhmo.com/twitter-job-search/ + Hein, Rich , “Top 8 Sites for Researching Your Next Employer”, Mar 28, 2013 http://www.cio.com/article/2387201/careers-staffing/top-8-sites-for-researching-your-next- employer.html#follow +Flikr CC: Orlando Florida Pic: Ryan McKee https://www.flickr.com/photos/ryan_mckee/ +Many Icons used made by Freepik from www.flaticon.com Fonts used: Chunk Five, Futura, Mission Script