1. VANESSA R. KEEGAN
118 Haines Ave Barrington, NJ 08007  (267) 574-6556  vanessa_keegan@hotmail.com
SKILLS & STRENGTHS
Advanced: Project Management, Microsoft Word, Excel & Outlook, Social Media, Event Planning Intermediate: HTML, Power
Point, Trade Shows Base Understanding: Adobe Photoshop, InDesign, SharePoint, Web Analytic Tools
PROFESSIONAL EXPERIENCE
Bahama Breeze, Cherry Hill, NJ 2016 – present
Shift Captain/Server
 Awarded Employee of the Month during second month of employment
 Company representative during marketing events
 Training new employees, leading team of up to 25 servers, opening/closing restaurant, meeting guest needs
Crossroads Restaurant, Wilmington, DE 2012 – 2016
Marketing Assistant/Server
 Marketing Assistant: Bakery — Helped double sales. Assisted in selecting and naming products, creating holiday
promotions and in-houseadvertisements. Restaurant — Assisting in determining new uniforms and interior renovation
 Server – handling all customer requests and making suggestions to management based on trends
DVD Empire, Glenolden, PA 2006 – 2011
Director of Mail Order
 Revived outdated catalog brand, doubled previous sales in the first year with 10% growth in each subsequent year
 Created new catalog brand, launched it within 4 months & developed a 50k name mailing list within first year
 Collaborated with IT Dept to determine system requirements to integrate mail order division increasing sales by 10%
 Lowered product costs through vendor relationships and negotiated deals for exclusive products
 Responsible for overall financial health of entire mail order division including budgets, projections and reconciliations
 Oversaw product purchasing, vendor invoicing and assisted in maintaining inventory levels
 Managed staff to ensure multiplemonthly deadlines were met
 Booked, planned, staffed and managed all aspects of multiple-yearly consumer/trade shows
 Worked with marketing department to promote between channels, maintain brand identity and maximize social media
TLA Entertainment Group, Philadelphia, PA 2000 – 2006
Managing Editor
 Quickly advanced to managing editor of an entire retail division; started in customer service where I trained new
employees, created staff schedules, managed representatives and developed streamlined order processing procedures
 Turned fledgling catalog and internet division into a multi-million dollar venture in under two years time
 Continued to increase sales by at least 20% in three subsequent years
 Assisted in creating a new brand including logo, website and catalog design in order to accurately pin point marketing
to specific customer base
 Oversaw product purchasing, monitored inventory levels to remain within determined departmental budget
 Worked with additional managing editors to coordinate monthly promotions including website offers, e-mail
campaigns and SEO/SEM in order to increase sales across all divisions
 Responsible for advertising including consumer shows, print, web and radio campaigns
 Booked, planned, staffed and managed all aspects of multiple-yearly consumer/trade shows
 Improved and maintained excellent vendor relationships that resulted in lower product costs and exclusive product
EDUCATION
 Associates Degree in Business, University of Phoenix, 2011
 Studied Marketing, University of Maryland University College