1. education 2011 University of Nebraska at Kearney
BFA, Visual Communication and Design
professional experience
Advertising Manager for the Twist & Shout, Fort Dodge Today & Business Review September 2014 - Present
The Messenger - Ogden News, Fort Dodge, IA
• Collaborated with clients from concept to production and launch of print campaigns that routinely exceeded client
expectations.
• Played a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased
existing business to drive revenue growth.
• Maintained positive and ongoing communications with all accounts and fostered loyal, lasting relationships.
• Designed ads for many local and area businesses and events for multiple sizes of publications.
Director of Marketing January 2013 - September 2014
Chartwells Higher Education, University of Nebraska at Kearney Dining Services
• Developed a marketing plan through the use of the online quick base budgeting guide which focused on increasing sales,
profitability and client satisfaction.
• Grew same store sales through driving mandatory and voluntary meal plan sales, retention and retail check averages.
• Administered continual market basket research and trend analysis for a 5M+ account including eight retail locations.
• Executed 100+ creative and inventive strategic campaigns emphasizing in product offerings based on guest feedback and
survey results.
• Collaborated with on and off campus residents and organizations to establish a mutually beneficial grass roots marketing
campaign to help raise awareness about the Project Clean Plate initiative.
• Managed social media for Facebook, Twitter, Vine and Instagram accounts to drive new sales and enhance brand loyalty.
• Responsible for the Chartwells’ premier recognition program, Be-A-Star, which obtained a regional star win and provided
incentives and rewards to improve operations and exceed business goals in support of associate career development.
Full-Time Graphic Design & Marketing Specialist March 2012 - January 2013
Chartwells Higher Education, Omaha, NE
• Provided on-site graphic design and marketing support during the transition of dining services at The University Illinois
Chicago, Kansas Weslyan, Wayne State College and Northern Illinois University.
• Developed new logos for fifteen different accounts throughout the central region including dining services, catering, retail,
POD and proposals.
• Assisted Director of Same Store Sales Growth, Tom Lapp with Chartwells requirements including increasing brand
awareness, promoting limited time offers, showcasing Balanced U, YouFirst and keeping our company image streamlined.
• Designed and led a training and team building YouFirst seminar for four central region accounts and over 1,200 associates.
2630 21st Avenue N, Fort Dodge, IA 50501
p. 308.627.4204
e. mardi.engels@gmail.comRATZLAFF
m a r d i

2. Part-Time Graphic Designer June 2008 - March 2012
Chartwells Higher Education, University of Nebraska at Kearney Dining Services
• Designed the new UNK Dining Services logo along with rebranding a 2M Pulse On Dining renovation in 2011 to the
Nebraskan Student Union.
• Adhered to all university and company brand standards including resident dining standards and associated collateral.
related work experience
Summer 2011 - Summer 2013 Graphic Designer for Poolfelt.com, Mount Vernon, IL
Designed logos tailored to clients requests via internet.
Spring 2005 - Fall 2007 The Buckle, Inc.
Assisted customers with retail product selection while demonstrating excellent and
customer service.
accomplishments September 2015 - May 2016 Leadership Fort Dodge graduate
September 2014 - Present Member of Fort Dodge Young Professionals and
The Greater Fort Dodge Growth Alliance
2013 - September 2014 Sustainability Leadership Award for the Project Clean Plate
partnership with UNK Residence Life
February 2013 Completed Retail Optimization Training in College Station, TX
March 2013 Completed Marketing Boot Camp, 7 day online training
2010 - 2015 OFA, Omaha Federation of Advertising member
technical knowledge Adobe CS5 - Illustrator, Photoshop, Bridge, InDesign, Dreamweaver, Flash,
After Effects, Microsoft Office, Pages, Quarkxpress, MultiAd Creator, Platform Mac/
Windows, WordPress, ISSU
design proficiency branding, ad design, packaging design, layout, typography, story board, advertising,
photography & client management
references Jon Watts, Vice Chancellor for Business and Finance
University of Nebraska at Kearney
308-865-8431
wattsjc@unk.edu
Kyle Sayler, Owner of Sayler Screenprinting, Kearney, NE
308-293-1651
Jason Fitzgerald, Fort Dodge
515-570-5346