SmartHealth Ecosystem Event 12.6.2019, Anssi Smedlund presentation on Opportunities of platform economy for working

1. Opportunities of platform
economy for work-life
research
Anssi Smedlund, chief research scientist
SmartHealth with Data Driven Solutions Ecosystem Event, HIMMS 2019, 12.6.2019

2. Anssi Smedlund
Chief Research Scientist
Finnish institute of occupational health (FIOH)
Current work:
- Oversee a work-life platform project portfolio
- Prepare Artificial Intelligence (AI) utilizing
research projects
- Research in entrepreneurs’ performance in the
digital service platform
Experience:
• Adjunct professor (Docent) in University of Tampere
• Dr. Sc. (Tech.) and Lic. Sc. (Tech.); Industrial engineering and
Management, Helsinki University of Technology (Current
Aalto University)
• Postdoctoral researcher at Aalto University School of
Business Center for Knowledge and Innovation Research
(CKIR) and in Department of Marketing 2014-2018
• Project researcher and research director at BIT- Research
Centre 2005-2014, Helsinki University of Technology
• Visiting Scholar at UC Berkeley, Haas School of Business
2006, 2008, 2010 ja 2015
• Organization theory, network theory and innovation management
• 42 publications with 895 references, h-index 14
Twitter: @ASmedlund
#digitalization #platform_economy
#network_theory #IoT
12.6.2019 | © FIOH | Anssi Smedlund

4. 6.8.2018 | © FIOH | Etunimi Sukunimi

5. Is the platform economy going to eat us alive and take
us back to middle ages?
12.6.2019 | © FIOH | Anssi Smedlund

6. …or will it make us all rich, empowered and
happy?
12.6.2019 | © FIOH | Anssi Smedlund

7. What is a platform and platform economy?
• Platforms intermediate multi-sided markets
• Platforms facilitate participants to co-create value resulting as a systemic whole of products,
services or both
• Platform creates processes enabling participants to cocreate value
• Most often used examples:
• Uber: two-sided market (drivers and customers)
• AirBnB: multi-sided market (landlords, renters, facility managers)
• Dropbox: one-sided market (file sharers)
• Platforms are inherently neither socially sustainable nor socially unsustainable as forms of
organizing the economy
12.6.2019 | © FIOH | Anssi Smedlund

8. Future of work in the platform economy
• Accelerated network externalities  Increasing project-based and task-
based job contracts
• Lower transaction costs  Flatter hierarchies and blurred organizational
boundaries
• Scalable, digital B-to-B services  Improved productivity of work
12.6.2019 | © FIOH | Anssi Smedlund

9. Platform economy affects organizations and processes causing an
indirect effect on society and individual’s work practices
(Multi-level model: Rouse, 2009; Rouse & Cortese, 2010; Grossman, et al., 2011)
Network externalities
Lower transaction costs
Digital B-to-B services
12.6.2019 | © FIOH | Anssi Smedlund

10. FIOH research and development in
digitalization and platform economy

11. FIOH research and development in
digitalization and platform economy
• Research
• Around 40 researchers working in 30 projects
• Participating in national policy development
• E.g. Renewal of social security system, Tri-partial collaboration, Occupational
Health 3.0, Health and regional update, Continuous learning, Zero accidents 2.0
• Developing FIOH as a platform organization
• First initiative www.worklifedata.fi launched 2019
12.6.2019 | © FIOH | Anssi Smedlund

12. www.worklifedata.fi
• www.worklifedata.fi democratizes
work-life data by making open, but
previously hard-to-obtain data
visible in user friendly interface
• Open and free to use
• Updated continuously with new
data and expert articles
12.6.2019 | © FIOH | Anssi Smedlund

13. Resource
integration
Interfaces ParticipationData
lake
www.työelämätieto.fi is a
part of FIOH as a platform
organization
12.6.2019 | © FIOH | Anssi Smedlund
(c.f. Warg et. Al. 2019. From product organization to platform organization)

14. 12.6.2019 | © FIOH | Anssi Smedlund
Resource
integration
Interfaces Data
lake
Open
data
API
Mobile
Web
FIOH
resear
ch
FIOH
servic
es
Participation
Public
data
sources
Other
data
lakes
MyData
Private
data
sources
FIOH
regist
ries

15. Build ecosystems with FIOH !
• Publish your data at www.worklifedata.fi
• Participate at forthcoming Business Finland projects:
• Artificial Intelligence, knowledge management and work well being
• Platform work
• Suggest us new research !
12.6.2019 | © FIOH | Anssi Smedlund

16. @tyoterveys
@fioh
Tyoterveyslaitostyoterveysttl.fi tyoterveyslaitos
Thank You!