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The CHATTANOOGA
       Success Story

      University Economic
Development Association Summit
          October 23, 2012




  J. Wayne Cropp, President and CEO
Chattanooga, Tennessee




                   Fourth largest city in Tennessee
                   Population nearly 300,000
                   Located on banks of the
                    Tennessee River
                   Mountains, ridges and lakes
Chattanooga
              1900’s – History – Dynamo of Dixie
Chattanooga
              1969 – Recognized as Having Worst
                     Air Quality in the Country




                            Walter Cronkite


                        US HEW Report 1/1969
Chattanooga             1988 – Compliance with all National
                               Air Quality Standards




   1st Metro Area in USA to achieve Ozone Standards
    from Non-Attainment Status
   Worst-to-First Environmental Turn Around Story
Chattanooga Story: 1980 - 1990

 • Community at a crossroads

 • Losing jobs

 • Downtown empty after work hours

 • Pioneered public visioning process

      Create a dynamic downtown area
      Re-connect with the Tennessee River
1980s: Riverfront Ghost Town
1990s: Tennessee Aquarium
Today: Tennessee Aquarium
North Chattanooga: Then
North Chattanooga: Now
Brownfields Then

                   Now
Chattanooga Story: 1990 - 2005

PROBLEM: Tourism up but few new companies emerge

    Slower than average job growth
    Slower than average population growth



RESPONSE:

    City and County create Enterprise South
    Chamber launches public-private job creation
     partnership
Chattanooga Story: 2005-2012

PROBLEM: Manufacturing Moves Off-Shore

RESPONSE:
The Enterprise Center Leads Technology Initiatives

EPB “Connects” the Community

   •   To the “Smart Grid”
   •   To the Internet – North America’s Fastest and
       Broadest Connection
History of Public-Private Partnership
     • 1970s: Clean Air Partnership

     • 1980s: Visioning




     • 1990s: Downtown Revitalization

     • 2000s: 21st Century Waterfront & Enterprise South

    • 2010s: EPB Connects Chattanooga to the GIG
Chattanooga

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UEDA Summit 2012: Chattanooga: The Gig City – How the First City in the Western Hemisphere is Using 1 Gigabit-per-Second Fiber Internet Service to Grow its Economy (Cropp, DePriest & Daly)

  • 1. The CHATTANOOGA Success Story University Economic Development Association Summit October 23, 2012 J. Wayne Cropp, President and CEO
  • 2. Chattanooga, Tennessee  Fourth largest city in Tennessee  Population nearly 300,000  Located on banks of the Tennessee River  Mountains, ridges and lakes
  • 3. Chattanooga 1900’s – History – Dynamo of Dixie
  • 4. Chattanooga 1969 – Recognized as Having Worst Air Quality in the Country Walter Cronkite US HEW Report 1/1969
  • 5. Chattanooga 1988 – Compliance with all National Air Quality Standards  1st Metro Area in USA to achieve Ozone Standards from Non-Attainment Status  Worst-to-First Environmental Turn Around Story
  • 6. Chattanooga Story: 1980 - 1990 • Community at a crossroads • Losing jobs • Downtown empty after work hours • Pioneered public visioning process  Create a dynamic downtown area  Re-connect with the Tennessee River
  • 13. Chattanooga Story: 1990 - 2005 PROBLEM: Tourism up but few new companies emerge  Slower than average job growth  Slower than average population growth RESPONSE:  City and County create Enterprise South  Chamber launches public-private job creation partnership
  • 14. Chattanooga Story: 2005-2012 PROBLEM: Manufacturing Moves Off-Shore RESPONSE: The Enterprise Center Leads Technology Initiatives EPB “Connects” the Community • To the “Smart Grid” • To the Internet – North America’s Fastest and Broadest Connection
  • 15. History of Public-Private Partnership • 1970s: Clean Air Partnership • 1980s: Visioning • 1990s: Downtown Revitalization • 2000s: 21st Century Waterfront & Enterprise South • 2010s: EPB Connects Chattanooga to the GIG

Editor's Notes

  1. 1970s – A group of manufacturers, doctors, and elected officials to address air quality issues in the area. As a result, Chattanooga became one of the first cities in the U.S. to create a local Air Pollution Control Bureau. Manufacturers voluntarily spent over $10 million to install equipment to radically reduce emissions, and the federal government, which had named Chattanooga as the city with the worst air quality in 1969, celebrated the city’s rapid improvement with a national declaration just three years later. 1980s – Thousands of Chattanoogans came together to envision a commitment portfolio for moving the city forward. Ideas generated through these sessions included the construction of an aquarium, reconnection with the cities river roots, green space master planning within and around the city, a focus on pedestrian connections, and taking a sustainable approach to development. 1990s – Chattanooga received national and international attention for its downtown Renaissance thanks to the completion of the Tennessee Aquarium and half a dozen other major projects. Restaurants and other businesses took root. In earlier decades, Chattanooga’s Central Business District was a virtual ghost town after 5 p.m. and on weekends. In the 1990s, it became a destination of choice for residents and tourists alike. 2000s – Chattanoogans sustained their revitalization efforts by embarking on two tranformational projects simultaneously.