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Tweak Social Media For Business

Why small businesses should use Social Media and tips on how to get the most out of your social media efforts.
Covering Facebook, Twitter, Instagram and Pinterest.

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Tweak Social Media For Business

  1. 1. Social Media 101 for Door County Businesses Martha Beller Owner Tracy Andropolis Web Design & Digital Strategy Mike Jarman Graphic & Web Design Tweak Social Media & Marketing Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  2. 2. About Tweak Founded in April 2013 by Martha Beller Our Mission: To provide clients with creative, thoughtful marketing solutions at a fair price Currently have 24 clients who we assist with social media, digital marketing, web design, and public relations initiatives on a year-round basis Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  3. 3. Faces of Tweak • Martha Beller, Owner • Tracy Andropolis, Web Design & Digital Marketing Strategy • Mike Jarman – Graphic & Web Design • Meia Jacobs, Digital Account Manager • Natalie Robinson, Social Media Account Rep • Melissa Ripp, PR & Social Media Consultant • Jason Vincent, Videographer Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  4. 4. What Tweak Offers • Social Media Marketing (posting and management of Facebook, Twitter, Instagram, Pinterest, and other platforms) • E-Newsletter creation and management • Content Writing (blogs, web copy, advertising, etc.) • Web & Graphic Design • Videography • Public Relations assistance Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  5. 5. Social Media: What is it, and Why is it SO Important? Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  6. 6. The Merriam-Webster Definition: Social media is “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  7. 7. And, It’s Doing Nothing But GROWING. In 2016, it is estimated that there will be around 2.13 BILLION social network users around the globe, up from 1.4 billion in 2012. WHOA. Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  8. 8. 3 out of 4 people you know check Facebook. According to Pew Internet Research: • 74% of online adults use social networking sites • More than HALF of all online adults 65 and older use Facebook. • 40% of cell phone owners check social via mobile. • 52% of online adults now use two or more social media sites (up from 42% in 2013) Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  9. 9. Social Media & Business • 92% of marketers in 2014 claimed that SMM (social media marketing) was important for their business • 80% of those 92% indicated that SMM increased traffic to their websites • 85% of marketers are currently participating in SMM, but 85% aren’t sure which tools are the best for their business • This means there is a HUGE opportunity to reach customers through SMM – if you know what to do Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  10. 10. Reasons to Use Social Media for Your Business Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  11. 11. Reasons to Use Social Media for Your Business 1) Increase Brand Recognition. 2) Improve Brand Loyalty. 3) Increase Business Opportunities.
  12. 12. Even More Reasons to Use Social Media for Your Business 4) Decreased Marketing Costs. 5) Better Customer Experiences and Feedback. 6) Your Competition is Already There.
  13. 13. Social Media is Important. So, How Do I Get Started? Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  14. 14. Step One: Pick Your Goal 1) Build Your Brand? 2) Drive Sales? 3) Increase Conversation? Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  15. 15. Step Two: Pick Your Platforms & Post! (No, you don’t have to be on ‘em all.) Think about your goal, and then think about the customers you’d like to attract for the purpose of this goal. What social media platforms are they on? Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  16. 16. Facebook “The Dinner Party” Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  17. 17. Facebook Posting Tips • Stick to the 80/20 rule (80% engaging, social content; 20% directly selling your product/service • Photos and videos work best; stay away from wordy posts • Ask question to engage audiences • Post enough, but not too much • Respond to customers, don’t ignore Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  18. 18. Consider “Boosting” Posts • Facebook has an incredibly powerful targeted ad program. »You set your budget »Choose your audience based on age, location, gender, interests and more. »Get your important messages out to more people.
  19. 19. Facebook Case Study: The Cookery Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  20. 20. Twitter “The Water Cooler” Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  21. 21. A Bit About Twitter (Or, What’s a #Hashtag?) Tweet: A 140-character message Retweet: Re-sharing or giving credit to someone else’s tweet Feed: The stream of tweets you see on your homepage (similar to Facebook’s News Feed) Handle: Your username Mention: A way to reference another user in your tweet Hashtag: A way to denote a conversation in Twitter (#DoorCounty #StPatricksDay) Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  22. 22. Twitter Posting Tips: • Post often. • Twitter is a marathon, not a sprint. • Don’t be too hashtag-happy • Don’t be afraid to mention businesses that you work with or your best customers in tweets. Twitter is a great way to build customer loyalty. Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  23. 23. Twitter Case Study: The Main Course Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  24. 24. Instagram “The Instant Telegram” Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  25. 25. InstaWHAT? Instagram is a photo-sharing and video- sharing social media platform. It enables users to take photos or videos, and post it directly to Instagram and a variety of other platforms at the same time (Facebook, Twitter, etc.) There are 300 million users on the site per month – mostly teens and Millennial. Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  26. 26. Instagram Posting Tips • Have a balance of fun images and images from your business • Embrace #hashtags and trends like #ThrowbackThursday • Keep the text accompanying the photos to a minimum • Post to other social media platforms simultaneously to cultivate a following • Keep a “laid back” approach to posting Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  27. 27. Pinterest “The Online Bulletin Board” Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  28. 28. Pinterest Posting Tips • Designate boards that are tailored to different aspects of your business • Use rich pins to add more information (where to purchase something, directions to a hotel) • Follow other businesses • Post more than just photos or links (videos and brochures can be pins! • Keep content relevant and engaging Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  29. 29. Pinterest Case Study: Tweak Social Media Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  30. 30. Whew! There’s SO More to Social Media Than We Can Possibly Cover in 30 Minutes. We Could Literally Talk About Social Media for Days. Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
  31. 31. Websites • Importance of having a mobile friendly website. • Difference between mobile site and responsive design. Is one better that the other? Why. • Connecting all the pieces. • Integrating social media into websites. • Enewsletter sign ups – etc.
  32. 32. THANK YOU & QUESTIONS Tweak Social Media & Marketing www.tweakdoorcounty.com 920.256.0712 Find us on Facebook or on Twitter as @doortweaker Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

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