DemonstratorGauge helps you show in-store Marketing ROI by capturing critical details of your in-store demonstrations and merchandising activities every week. Let your field marketeers log sales and conversion data directly into the system and you can monitor and compare results on a European or global level.

1. Measure Field Marketing Success with DemonstratorGauge Adam Dorrell Melanie Otersen 23 February 2010 Adam.dorrell@directness.net

2. What we do - Directness B2b customers We provide technical solutions to help companies add strong metrics to marketing activities CustomerGauge: Automatically measure, understand and analyse customer sentiment, using Net Promoter Score®. Identify and grow your most loyal customers. DemonstratorGauge: Collect and analyse field marketing events, demonstrators, mystery shoppers. Track activities and show ROI on budget Background in hi-tech marketing: Sony, Dell, Compaq, HP, KPN etc Used by global organisations +1 million end-customers measured since 2007 +25,000 marketing events tracked since 2008 Consumers FieldMarketing events Selected Clients

3. Business Model Software as a Service (SaaS) Secure access via Online portal Use with any web browser No hardware required No IT help needed to implement Speedy implementation Pricing Monthly subscription based on volumes measured Minimal setup fees No license fees Included in all Directness products Customer support Free updates and upgrades Storage of your data Permanent access to your data

5. Pan-euro retailers demand consistent support- Wish to benchmark

6. Measuring Field Marketing How do you measure the effectiveness of your field marketing? How can you track activities of your: demonstrators Merchandisers Mystery shoppers Field sales Retail compliance How can you benchmark best practice? How can you provide a ROI on field marketing spend? Answer: DemonstratorGauge

7. DemonstratorGauge Overview DemonstratorGauge is a web-based data collection tool for field sales/marketing. Agents can record activities, sales numbers, contacts, answer survey questions, upload photos, plus collect data from customers using any PC or iPhone. Multiple languages available. Global, local and agency reporting modes, with secure data storage. No hardware or IT help needed. Speedy implementation. Priced to fit marketing budgets. Customised welcome pages for each country

9. Country manager

10. Agency Manager

13. Venue list easily searched or amended

14. Agency users can add events on behalf of multiple agents

16. Can be printed out and used in store

17. Or entered live in system

19. Event Gallery Easy photo upload tools allow collection of field data Audit merchandising deployment Share best practice Generate powerful presentations!

20. Reporting Powerful reporting tools. Report by time period, country, segment On Events, contacts, sales

21. Summaries by country Compare countries Contacts, sales per events Share best practice

22. Compare segments Understand which segments or countries perform best

23. Advanced analysis Multiple reporting modes tailored to your business

24. Demonstrator details A gallery of demonstrators is standard Puts a face to the brand

25. Activity by demonstrators Investigate activity by individuals, agencies, venue or country

26. Executive Reports Report for each business line: Monthly, quarterly Pan-euro, full details with photos

27. Full access to data Downloads available 24/7 for external analysis Upload of data into system Remote field access via mobile devices (iphone etc)

28. Show events geographically Mapping tools allow DemonstratorGauge to show events geographically Examine “hot-spots” or areas of low coverage

29. Case Study: Electronics company 22 countries actively reporting events 25,000 events reported since system started 2500 demonstrators tracked 800,000 contacts reported 190,000 sales units reported 6000 venues in database

30. Contact Details info@directness.net +31 629 436360