UFI ICT Award 2010 - Jaarbeurs Utrecht

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UFI ICT Award 2010 presentation forJaarbeurs Utrecht BV, Utrecht, The Netherlands
By: Bart Molmans, Manager Exhibitions & Events

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  • Sheet 2:The exhibition What did we see… When it comes to drawing people to an exhibition or event, there is more to it than just determining customer profiles, inviting people or onsite client registration. A lot of our organizers were forced to work with different companies specialized in one of the organizers many demands. Multiple parties offered fragmented solutions made that many organizer designed their CRM for a single project instead for multiple editions or they had insight in their data only after the event. As a venue we want to get closer to our clients: to make them more successful and we want to do some of the heavy lifting that is required to make their event a success. So thats why we decided to develop evisit. Most of the It solutions are already available but they are offered fragmentend. Evisit is the total package that meets all our clients demands and it is provided by one single partner with over 90 years experience , Jaarbeurs Utrecht.
  • Sheet 3; Our objectives When we started this project we formulated two objectives. Enable organizers to maximize their return on investment by creating a web based, wireless and realtime Turn-Key CRM solution. Enable organizers to directly control the entire MarCom and visitor logistical process. The new tool and the supporting processes were aimed at making the organizer as well as the exhibitor more successful in gaining insight in visitor’s profiles, behavior and their actions and give them the opportunity to act, if necessary direct to the information. Our relations also wanted to communicate with the visitor not only before and after the event but, also during their visit. The final tool needed to be simple and with optimal usability for all users. Finally there was a need for flexibility in linking the tool with other exhibition tools or even better, a smooth integration with them. The result, evisit , is a complete CRM application which we already have been introduced by some organizers since the system has been live in February this year.
  • Sheet 4: what is evisit. The basis of evisit is the visitor profile that is stored in a unique visitor barcode. However, evisit is more... the visitor profile is enriched during the event with their actions and behaviour. The visitor profile can be accessed in realtime; allowing insight in visitor interests during the event. The tool not only offers all needed functionality, but also at a fraction of the cost that would be needed to offer the same solution with combining current different systems. For instance the exhibition Zoom with over 20.000 visitors saved more than 15% on the costs they had to pay on the various systems they used before. You can compare evisit to a flight control centre for organizers and exhibitors to monitor and act on visitor actions and preferences before during and after the event.
  • 1. In which Evisit functions as a shared platform between organizer and exhibitors 2 for example, the exhibition Zoom Experience. Het the organizer used evisit as a platform together with their champion exhibitors which resulted in over 30 distrubitionchannels, each with their own pricing en actions but each linked by an I-frame in their own branded corporate website. 3. How many of preregistered visitors are in the hall, what and who is the now-show. But also insight in actions taken by exhibitors and the number of their standcrew.
  • 1.I allready mentioned the communication platform exhibitors can use as soon as the uploaded their relations to invite. 2 By voice or text sms of by mail or personal call. 3.By using pre defined barcodes exhibitor can for instance instantly mail the visitor with the required information in PDF of mail or sms the salesoffice for follow-up. 4. Another example is the exhibitor gaining insight in the profile of collegue exhibitors by scanning their badge. Apart from this benefits I like to mention that this may be an example following the discussion yesterday were was a question if there are new ways for venues to add value to exibitors instead of billing them just for products like electricity and water. Evisit is a complete tool supporting the exhibitor in leadgeneration and orderfullfilment, Is this an extra service in the total package of services offered by a venue?
  • 1. Because hostesses with scanners are no longer bounded to a registration desk there is less queing at the entrance. 2. For example when a visitor is preregistered for a workshop he gets an Sms alert with information concerning starting time and location. 3. 4. By linking services to the unique barcode visitor can be offered free parking or reserved parking space, prepaid catering products, cloakroom or, vip room entrance 5. For example there is less need for visitors to carry around all day with printed information. Now they can select from whom they want information and how they want to receive is; by post or instantly by mail in pdf.
  • 1.Grip on budget by knowing the interest en behaviour of all visitors so more focus in creating the optimal exhibition experience. 2.
  • 1.No matter were; at the office, at home or in the hall, at any time of the day or during the year.as long as you have your login code 2. 3. 4.Like we see by several suppliers handing over al data after the exhibition or at requested moments during the event on the condition of a fee. 5.Before , during and after the fair. 6.
  • For example a exhibitor gets an sms alert when a VIP relation is scanned at the entrance so he can welcome him. Will be realised by may this year Served the need for big consumer events and will be finished in the second half of this year. But what will further developments be? Further Connectivity with mobile network will bring more opportunies to interact What about linkedin a social business network with an high penetration in the Netherlands. Visitors that take part in this community will update their profile instantly while keeping their profile updated in the organizers database permanently asks for some smart incentives. Mayby you have some suggestions? …… mayby we can have contact after this presentation.
  • Finaly I would like you for flying evisit. I realize that I didn’t use detailed printsceens or other detailed figures for the sake of readability. But if your interested in evisit and viewing its features, please send me an email for a demo login To molmansapa@jaarbeursutrecht.nl Thank you.
  • UFI ICT Award 2010 - Jaarbeurs Utrecht

    1. 1. EVISIT UFI Focus Meeting Paris, April 30, 2010 Jaarbeurs Utrecht Bart Molmans Manager Exhibitions & Events e visit … … makes every encounter successful !
    2. 2. The exhibition… <ul><li>Online ticketing </li></ul>Onsite registration Floorplanning & design Information desk Inviting visitors Selection audience Onsite ticket sales Quite a job… Collecting profiles security E-mailings Validate and send entrance vouchers Decoration Hostesses And a lot more….
    3. 3. Our objectives… <ul><li>Enable organizers and exhibitors to maximize ROI by creating a web based, wireless and real time turn-key CRM solution . </li></ul><ul><li>Enable organizers and exhibitors to directly control and act on the entire MarCom and visitor logistical process </li></ul>Development based on years of experience!
    4. 4. What is evisit? <ul><ul><li>Evisit is the flight control centre for organizers and exhibitors </li></ul></ul><ul><ul><li>Before, during and after the flight </li></ul></ul><ul><ul><li>At lower costs per flight.. </li></ul></ul>
    5. 5. Benefits for organizers <ul><ul><li>Easy import existing database / profiles </li></ul></ul><ul><ul><li>Invitation & ticketing through multiple distribution and communication channels </li></ul></ul><ul><ul><li>Total & direct control in logistic process </li></ul></ul><ul><ul><li>Permanent access to data and extended selection </li></ul></ul><ul><ul><li>features </li></ul></ul>
    6. 6. Benefits for exhibitors <ul><li>Pre lead communication </li></ul><ul><li>Direct action in no-show </li></ul><ul><li>Direct follow-up leads </li></ul><ul><li>Enhancing profiles </li></ul><ul><li>real time </li></ul>
    7. 7. Benefits for visitors <ul><li>Easy registration and easy access </li></ul><ul><li>SMS alerts for workshops, conferences </li></ul><ul><li>Online feedback via mobile surveys </li></ul><ul><li>Additional services </li></ul><ul><li>Information on demand </li></ul>
    8. 8. Testimonials <ul><li>Mr. R. Koghee, Associate Director IDG. </li></ul><ul><li>Publisher and organizer Zoom Experience </li></ul><ul><li>“ The direct and permanent insight in visitor profiles leads to more sophisticated marketing actions and more grip on our budget” </li></ul><ul><li>Mr. Kronenberg: Director Cruiseship and event </li></ul><ul><li>centre “de Rotterdam” </li></ul><ul><li>“ For us evisit is a total CRM solution that was easy to implement </li></ul><ul><li>and is very userfriendly, not only for specialists but also for our </li></ul><ul><li>sales staff and customers.” </li></ul>
    9. 9. Flight control resumé <ul><li>24/7 accessible via secure portal. </li></ul><ul><li>Total process management by organizer </li></ul><ul><li>Direct execution of marketing and sales actions by organizer and exhibitors </li></ul><ul><li>No intermediair in customer contacts </li></ul><ul><li>Direct insight in financial results and statistics </li></ul><ul><li>Sky is the limit: data permanent accessible for further enhancement, selections and multiple editions. </li></ul>
    10. 10. 2010 and future developments <ul><li>VIP Alerts </li></ul><ul><li>Parking reservations & valid parking </li></ul><ul><li>Conference & event seating plan </li></ul><ul><li>Connectivity mobile network </li></ul><ul><li>Integration social media </li></ul><ul><li>Suggestions? </li></ul>
    11. 11. Thank you for flying evisit Questions? For demo login please mail to: molmansapa@jaarbeursutrecht.nl Qui rogat, non errat (who asks doesn’t linger)

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