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Cash flow is king jordan hatch

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Cash flow is king jordan hatch

  1. 1. Cash Flow is King: How to AutomateCollections with Infusionsoft<br />Presented By:Jordan Hatch – Lead Trainer, InfusionsoftKyle Leavitt – President & Co-founder, Infused Systems<br />
  2. 2. Why YOU need to automate collections<br />Collections causes CHAOS<br />Collections chews up your time<br />Collections costs money<br />High A/R leads to weak financial statements<br />Collections is a necessary evil that cannot be ignored<br />Cash is KING in small business<br />You need more cash to invest in and grow your business<br />You need more cash to pay the bills<br />You need more cash to pay yourself<br />Who will benefit from this presentation?<br />If you sell anything to anyone then this is for YOU! <br />
  3. 3. Best practices for collections<br />Billing policies & procedures<br />Reducing collections starts before someone buys<br />When to charge finance charges & late fees<br />When to send someone to collections<br />Where do you draw the line?<br />Infusionsoft-specific best practices<br />Miscellaneous order settings<br />Order triggers<br />Credit card update feature<br />Extending functionality & automation<br />What you can do through the Infusionsoft API<br />CustomerHub---the ultimate collections system <br />
  4. 4. Email sent to notify customer<br />Credit card payment fails<br />Infusionsoft bills customer<br />Customer calls with billing info<br />Rep manually enters payment<br />Your company<br />Your client<br />Subscription billing process<br />
  5. 5. Email sent to notify customer<br />Credit card payment fails<br />Infusionsoft bills customer<br />Subscription billing process<br />Customer pays in CustomerHub<br />Payment sent to Infusionsoft<br />Your company<br />Your client<br />CustomerHub<br />
  6. 6. Incoming mail is processed<br />Invoice printed and mailed<br />Net 30 billing process<br />Check is cut and mailed<br />Incoming mail is processed<br />Rep manually enters payment<br />Your company<br />Your client<br />
  7. 7. Email sent to notify customer<br />Infusionsoft creates invoice<br />Payment sent to Infusionsoft<br />Customer pays in CustomerHub<br />Net 30 billing process<br />Your company<br />Your client<br />CustomerHub<br />
  8. 8. Basic collections campaign<br />Step 1: Email<br />Step 2: Letter<br />Step 3: Text message (SMS)<br />Step 4: Email<br />Step 5: Voice broadcast<br />Step 6: Send to collections<br />Immediate<br />Delay 3 days<br />Delay 10 days<br />Delay 15 days<br />Delay 20 days<br />Delay 30 days<br />Notify the customer regarding overdue account and instruct regarding payment<br />Notify the customer regarding overdue account outline deadline and penalties<br />Reference the previous notices and reaffirm deadline and penalties<br />Assess late fee and outline further consequences of non-payment<br />Final warning with instructions regarding payment<br />Send to collections company for further follow-up<br />
  9. 9. Free stuff to help you<br />PDF of all 3 campaigns that we covered<br />PDF of 10 Infusionsoft-ready email templates<br />Free 30-day trial of CustomerHub<br />Free done-for-you setup package for CustomerHub ($499 value)<br />Lock in $39/month price-for-life guarantee<br />
  10. 10. Question & Answer<br />Speak now or forever hold your peace!<br />

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