12. Why does Starbucks love to hold a campaign about
buying one and get one free? Experts uncover "The
secret behind" ... The terrorist psychological warfare
• Have you ever thought why you should buy one and get
one free to sell as a selling point rather than directly
half-price?
• “BusinessWeek” compared the differences between
buying one and get one free and direct half-price.
• The article pointed out that if Starbucks directly
discount 50% off consumers will greatly reduce the
value of Starbucks.
• Gradually, consumers will be reluctant to spend.
• On the contrary, if Starbucks hold buy one and get one
free, consumers will have a feeling of taking advantage.
13. • Except for the Customer Psychology, another fact between
the two promotions is the Profit Effect.
• 50% off cannot make a man drink two cups of coffee in
one time.
So, it's barely to rise the consumption in this way.
• Not only that, but also the number of customer not be
doubled.
This marketing strategy will be more awful.
• In the other hand, buy one get one free could make
people promote it by their selves to have the effects of
promoting and advertising.
14. Why does Starbucks love to hold a campaign about
buying one and get one free? Experts uncover "The
secret behind" ... The terrorist psychological warfare
• Have you ever thought why you should buy one and get
one free to sell as a selling point rather than directly
half-price?
• “BusinessWeek” compared the differences between
buying one and get one free and direct half-price.
• The article pointed out that if Starbucks directly
discount 50% off consumers will greatly reduce the
value of Starbucks.
• Gradually, consumers will be reluctant to spend.
• On the contrary, if Starbucks hold buy one and get one
free, consumers will have a feeling of taking advantage.
Definition：A series of activities undertaken
to achieve a goal.
Synonym：Movement
Definition：Relating to the human
mind and feelings.
Synonym：Mental
Definition：To examine of look
for the difference between two
or more things.
Synonym：Equate
Definition：A reduction in the usual price.
Synonym：Reduction
Definition：Not willing to do something
and therefore slow to do it.
Synonym：Unwilling
Definition：Used to show that you think or feel
the opposite of what has just been stated.
Synonym：Opposite
15. • Except for the Customer Psychology, another fact between
the two promotions is the Profit Effect.
• 50% off cannot make a man drink two cups of coffee in
one time.
So, it's barely to rise the consumption in this way.
• Not only that, but also the number of customer not be
doubled.
This marketing strategy will be more awful.
• In the other hand, buy one get one free could make
people promote it by their selves to have the effects of
promoting and advertising.
Definition：Money that is earned in trade or
business after paying the costs of producing
and selling goods and services.
Synonym：Earnings
Definition：The act of using, eating, or
drinking something.
Synonym：Expenditure
Definition：A method worked out in advance
for achieving some objective.
Synonym：Plan
Definition：To encourage people to like, buy,
use, do, or support something.
Synonym：Advance
20. SWOT
High brand awareness
Product diversification
Low levels of employee turnover
Complete staff-training system and
excellent welfare for staff
Higher price
Insufficient seat
Uneven distribution of branches
Intense market competition
Engender fierce horizontal
competition after entering WTO
Conception of the third space
Improvement of standard of living
The development of overseas
investment market
S W
O T
