Magi Planet is a popcorn company founded in 2010 that makes hand-made popcorn instead of using popcorn machines. They implement quality control to ensure freshness and fully pop each kernel into a crispy mushroom shape. Their logo combines a popcorn with "Magi Planet" to represent the brand as unique, joyful, and vigorous like a planet. They offer a variety of popcorn flavors and have overseas branches but being a new company, they need to increase their brand popularity through online marketing and offer discounts to boost sales against competitors in the snack market. The conclusion recommends expanding product combinations to keep up with changing consumer tastes.
Corn cobs are where corn kernels derive. When a kernel is heated, the water inside turns to steam which causes it to explode. If the kernel is too dry, it will not pop, which would be why unpopped kernels are found at the bottom of a cooked batch.
Corn cobs are where corn kernels derive. When a kernel is heated, the water inside turns to steam which causes it to explode. If the kernel is too dry, it will not pop, which would be why unpopped kernels are found at the bottom of a cooked batch.
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3. ABOUT US
Magi Planet Popcorn is founded in 2010.
Hand-Made popcorns instead of popcorn machines.
Freshness
We implement stringent quality control to ensure
freshness.
Crispiness
Every kernel is fully popped to crispy mush-room
shaped popcorn.
4. Brand Story
Logo : Popcorn+Magi Planet
Popcorn: Being like an planet-unique, joyful , vigorous
Magi Planet: sweet ,spicy ,rich ,interesting ,fun
Everything is Possible: Infinitely creating new tastes
Expectation: Bringing warmth and crearing vitality
6. strength Weaknesses
1.Various selection.
2.Overseas branches.
3.High quality.
4.considerate staff.
5.Natural unique.
1. The establishment time is
short .
2. The physical stores are
mostly distributed in the
northern and central part of
the country.
3.Easy copy.
4. online marketing.
5. price is higher.
8. Conclusion
As the Magi Planet is a popcorn brand that has recently emerged, its popularity is
not enough yet , It is recommended to increase brand popularity by using online
advertising billboards, leaflets, website keyword marketing, etc.
It is recommended to use packaging diversity to allow consumers to mix and
match, and give consumers appropriate discounts to increase sales.
Consumers' preferences and tastes may change due to the constant introduction
of new product changes, It is recommended that the crisis be turned into a
turnaround, combining popcorn and different snacks, such as ice cream into new
products to cater to consumer preferences.
