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The document contains a Starbucks menu and discusses their strategy of offering "buy one get one free" promotions. It explains that this approach makes customers feel like they are getting a good deal, while also encouraging higher consumption and sales, unlike a straight 50% discount. The promotion takes advantage of customer psychology and profits Starbucks more than simply lowering prices. The document also includes information about Starbucks' staff system and benefits.
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Recent advances in marketing technology has paved the way to more efficient digital marketing. Search engine marketing, retargeting, real-time-bidding and social media advertising have all risen as the 'shining stars' of the digital advertising world. Regardless of all these new and growing marketing tools, one digital marketing tool is still keeping its position as the 'hero of customer retention' and that is email marketing.
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Even in today's era of eCommerce, one of the vital eCommerce marketing tools is email marketing. It helps eCommerce executives communicate with their customers. Whether it be a newsletter or a birthday celebration, emails help online stores reach their customers in a low cost fashion. Email is also a great acquisition channel. According to McKinsey&Company's study, email is almost 40 times better at acquiring new customers than Facebook and Twitter.
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Psychology helps you to understand what your users actually happy about. And happier users will bring you better margins.
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According to loss aversion theory, people most likely try to avoid a loss than gain a reward. In other words, loss aversion means that people will fight harder to prevent a loss than to gain a reward. Casinos are best places to observe this theory in the world as people gambling first lose at the games and then try to compensate for the losses.
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FoMO is basically anxiety that an exciting event may currently be happening elsewhere. You may already know that people value products or services that come in limited quantities or time.
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People are tend to return a favor if somebody do a favor to them. For instance, customers are more likely to give tips if they are offered after-dinner mints by waiters. In other words, offer something to your visitors for free so that they feel indebted to you.
Understanding user psychology can be your superpower to increase your CRO. Once you know what triggers action and influences human behavior, you can design much better converting experiences. Use the four tips shown above to start understanding user psychology and implementing it on your site.
Read more great content on the Invesp blog. You can also find more content and information on our YouTube channel.Connect with us on Google+ and twitter. You can also sign-up for our amazing new conversion tool absolutely Free! Visit FigPii for access to our new testing engine, heatmaps, exit intent pop-ups, unlimited resources, and other great features.
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FB-citylit
This document provides an overview of using Facebook for business purposes. It discusses creating a business page on Facebook, engaging audiences by posting different types of content like stories and questions, and measuring engagement. The key points are: create a business page instead of a personal profile; post quality content 1-4 times per week using different formats like text, links, images and video; engage audiences by asking questions and including calls to action; measure engagement using the Facebook Insights tool. The document also provides tips on coming up with content ideas and creating a content calendar.
Mcom 341-9 Communication
This document outlines key concepts related to communication, consumer behavior, and the consumer decision-making process. It discusses the human communication process and how it relates to advertising. It also describes various influences on consumer behavior, including motivations and levels of involvement. Additionally, it outlines the steps in the consumer purchase decision process, including need recognition, information search, evaluation, purchase, and post-purchase evaluation. Finally, it discusses concepts like perception, learning and persuasion, reference groups, and evaluative criteria that impact consumer decision making.
English And Marketing
Usage of English words is very essential for a successful and effective marketing strategy. Which words are neuro-psychological activators are very important to understand and analyse. In addition, the slogans of companies are also an important dimension to achieve the surprise. Without a catchy slogan, no company can flourish. Last but not the least, email appointments.
Data Mining / Cross-Selling
This document discusses strategies for cross-selling, which involves promoting additional products to customers based on their previous purchases. It provides eight ideas for improving cross-selling opportunities, such as letting natural opportunities arise and keeping suggestions relevant. It also stresses the importance of knowing customers well through data collection and CRM systems to increase loyalty and sales. Fear of risking the original sale or confusing customers are common reasons salespeople avoid cross-selling. Effective techniques include bundling products, offering various price points, and being observant of customer needs and behaviors.
4 Effective Sales Promotion Strategies To Win More Customers (Part - 1) - Bus...
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9 Reasons You Should be Using Facebook advertising
“Do Facebook ads work?”
Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business.
Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)
“I don’t have much to spend on advertising.”
Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.
WAFIC E-Marketing
The current principle of fitness business is attracting people
who are ready to start a program. But what about the 100’s
who are still thinking about starting a program? This session
will share HOW to launch an e-marketing strategy at your
business to gather information of people not quite ready to
start a program. Learn the CBA’s of e-marketing and the
steps to set this up the next very day!
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This document discusses Din Tai Fung, a Taiwanese restaurant chain known for its steamed dumplings and shrimp fried rice. It provides an introduction to the company and its cuisine, describes two popular dishes, and includes a SWOT analysis noting strengths like an open kitchen and strict employee training, as well as opportunities like being a Michelin-starred restaurant. The analysis also mentions potential weaknesses and threats such as competitors. The document concludes with a suggestion to provide more promotions and discounts.
G8 wang steak
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Magi Planet is a popcorn company founded in 2010 that makes hand-made popcorn instead of using popcorn machines. They implement quality control to ensure freshness and fully pop each kernel into a crispy mushroom shape. Their logo combines a popcorn with "Magi Planet" to represent the brand as unique, joyful, and vigorous like a planet. They offer a variety of popcorn flavors and have overseas branches but being a new company, they need to increase their brand popularity through online marketing and offer discounts to boost sales against competitors in the snack market. The conclusion recommends expanding product combinations to keep up with changing consumer tastes.
G5 eva air
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G4 asus
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This document discusses a brand that originated in 2007 focusing on high quality handmade ingredients and products made in a central kitchen. It analyzes the brand's strengths in tradition and quality, and weaknesses in potential replacement, and prospects for a new store location in Fremont.
G2 din tai fung1
Din Tai Fung started as a cooking oil retail shop in 1958 and opened its first restaurant in Taiwan in 1972. It has since become one of the top ten restaurants in the world and has received one Michelin star for five consecutive years since 2010. The document provides instructions for how to properly eat xiaolongbao or soup dumplings from Din Tai Fung, which involves pouring vinegar and soy sauce in a 3:1 ratio for dipping and puncturing the dumpling to release the delicious meaty broth.
G1 coco
This document discusses product characteristics and a SWOT analysis for three types of teas: mango green tea, taro milk tea, and pearl milk tea. It analyzes the strengths, weaknesses, opportunities, and threats of each product and concludes with a final analysis.
G7 yin chan
Yin-Chan International Development CO.,LTD is a company that imports and exports natural and healthy products like fruits from America, China, Japan, Korea, Canada, and Europe. They pick, sort, package, and preserve fruits using innovative technologies. Their products like dragon fruit and pineapple help prevent cancer and are grown in the best areas using grass cultivation. They have exclusive low temperature drying and small piece cutting technologies. Their strengths include beautiful packaging, online shopping, and no added preservatives. Opportunities exist to expand markets, but prices may be too high and competition is strong, posing threats.
G6 i mei
I MEI began as a traditional Taiwanese pastry shop but has since expanded globally through putting customers first and diversifying products. They are known for cream puffs, gummy chocolate balls, and Crunchoco snacks. While their quality and reputation are strengths, opportunities lie in further globalization and endorsement deals, though food safety and competitive threats must be addressed. Innovation and appealing to Western tastes will help further growth.
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The document summarizes a SWOT analysis for a bakery and cafe business. It discusses the company and products offered which include Bento Cake, Brown Sugar Bubble Milk, and French Brulee. For strengths, it notes being affordable, quick service, seasonal offerings, delivery, and good location. Weaknesses include inconsistent quality and staff attitudes, high rent and costs, and low customer loyalty. Opportunities include expanding overseas, growing coffee consumption, and the habit of afternoon tea. Threats include many competitors and increasing raw material prices. The conclusion recognizes cheap prices and good quality as advantages but also similar products to other businesses.
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This document discusses a company called BARD that designs and manufactures personalized products. It outlines BARD's company background, product features including best fit designs, image design, and reliable manufacturing. The marketing strategy discusses using image design, printing, OEM, hand drawn design and tailoring at booths and entrances. It concludes by restating BARD's focus on best fit, amazing, reliable and designed products.
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https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdaneChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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Group1
- 1. STARBUCKS The best coffee For the best you.
- 3. This is a menu. Buy one get one free
- 7. This is a menu. Buy one get one free
- 8. Drinks & Food Chocolate Cream Java Chip Frappuccino® Blended Beverage Iced Caramel Macchiato Iced Matcha & Espresso Fusion Mixed Fruits Juice Smoothie Roast Chicken Breast Sandwich Cheese & Pork Tenderloin Croissant Berries & Oats Yogurt
- 9. Drinks & Food Frappuccino Chilled Coffee Chocolate or Caramel Pudding Brown Sugar Soy Latte with soya mousse Chestnut Mont Blanc Latte
- 10. Products
- 11. Products
- 12. Why does Starbucks love to hold a campaign about buying one and get one free? Experts uncover "The secret behind" ... The terrorist psychological warfare • Have you ever thought why you should buy one and get one free to sell as a selling point rather than directly half-price? • “BusinessWeek” compared the differences between buying one and get one free and direct half-price. • The article pointed out that if Starbucks directly discount 50% off consumers will greatly reduce the value of Starbucks. • Gradually, consumers will be reluctant to spend. • On the contrary, if Starbucks hold buy one and get one free, consumers will have a feeling of taking advantage.
- 13. • Except for the Customer Psychology, another fact between the two promotions is the Profit Effect. • 50% off cannot make a man drink two cups of coffee in one time. So, it's barely to rise the consumption in this way. • Not only that, but also the number of customer not be doubled. This marketing strategy will be more awful. • In the other hand, buy one get one free could make people promote it by their selves to have the effects of promoting and advertising.
- 14. Why does Starbucks love to hold a campaign about buying one and get one free? Experts uncover "The secret behind" ... The terrorist psychological warfare • Have you ever thought why you should buy one and get one free to sell as a selling point rather than directly half-price? • “BusinessWeek” compared the differences between buying one and get one free and direct half-price. • The article pointed out that if Starbucks directly discount 50% off consumers will greatly reduce the value of Starbucks. • Gradually, consumers will be reluctant to spend. • On the contrary, if Starbucks hold buy one and get one free, consumers will have a feeling of taking advantage. Definition：A series of activities undertaken to achieve a goal. Synonym：Movement Definition：Relating to the human mind and feelings. Synonym：Mental Definition：To examine of look for the difference between two or more things. Synonym：Equate Definition：A reduction in the usual price. Synonym：Reduction Definition：Not willing to do something and therefore slow to do it. Synonym：Unwilling Definition：Used to show that you think or feel the opposite of what has just been stated. Synonym：Opposite
- 15. • Except for the Customer Psychology, another fact between the two promotions is the Profit Effect. • 50% off cannot make a man drink two cups of coffee in one time. So, it's barely to rise the consumption in this way. • Not only that, but also the number of customer not be doubled. This marketing strategy will be more awful. • In the other hand, buy one get one free could make people promote it by their selves to have the effects of promoting and advertising. Definition：Money that is earned in trade or business after paying the costs of producing and selling goods and services. Synonym：Earnings Definition：The act of using, eating, or drinking something. Synonym：Expenditure Definition：A method worked out in advance for achieving some objective. Synonym：Plan Definition：To encourage people to like, buy, use, do, or support something. Synonym：Advance
- 16. Staff system and benefits
- 17. Staff system and benefits
- 18. Staff system and benefits
- 19. We are family.
- 20. SWOT High brand awareness Product diversification Low levels of employee turnover Complete staff-training system and excellent welfare for staff Higher price Insufficient seat Uneven distribution of branches Intense market competition Engender fierce horizontal competition after entering WTO Conception of the third space Improvement of standard of living The development of overseas investment market S W O T
- 21. Feedback Excellent working environment Great staff-welfare Famous