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STARBUCKS
The best coffee
For the best you.
This is a menu.
Buy one get one free
Company Profile
company background
STARBUCKS’ LOGO
BROWNGreen
This is a menu.
Buy one get one free
Drinks & Food
Chocolate Cream Java Chip Frappuccino® Blended Beverage
Iced Caramel Macchiato
Iced Matcha & Espresso Fusion
Mixed Fruits Juice Smoothie
Roast Chicken Breast Sandwich Cheese & Pork Tenderloin Croissant
Berries & Oats Yogurt
Drinks & Food
Frappuccino Chilled Coffee
Chocolate or Caramel Pudding
Brown Sugar Soy Latte with soya mousse
Chestnut Mont Blanc Latte
Products
Products
Why does Starbucks love to hold a campaign about
buying one and get one free? Experts uncover "The
secret behind" ... The terrorist psychological warfare
• Have you ever thought why you should buy one and get
one free to sell as a selling point rather than directly
half-price?
• “BusinessWeek” compared the differences between
buying one and get one free and direct half-price.
• The article pointed out that if Starbucks directly
discount 50% off consumers will greatly reduce the
value of Starbucks.
• Gradually, consumers will be reluctant to spend.
• On the contrary, if Starbucks hold buy one and get one
free, consumers will have a feeling of taking advantage.
• Except for the Customer Psychology, another fact between
the two promotions is the Profit Effect.
• 50% off cannot make a man drink two cups of coffee in
one time.
So, it's barely to rise the consumption in this way.
• Not only that, but also the number of customer not be
doubled.
This marketing strategy will be more awful.
• In the other hand, buy one get one free could make
people promote it by their selves to have the effects of
promoting and advertising.
Why does Starbucks love to hold a campaign about
buying one and get one free? Experts uncover "The
secret behind" ... The terrorist psychological warfare
• Have you ever thought why you should buy one and get
one free to sell as a selling point rather than directly
half-price?
• “BusinessWeek” compared the differences between
buying one and get one free and direct half-price.
• The article pointed out that if Starbucks directly
discount 50% off consumers will greatly reduce the
value of Starbucks.
• Gradually, consumers will be reluctant to spend.
• On the contrary, if Starbucks hold buy one and get one
free, consumers will have a feeling of taking advantage.
Definition:A series of activities undertaken
to achieve a goal.
Synonym:Movement
Definition:Relating to the human
mind and feelings.
Synonym:Mental
Definition:To examine of look
for the difference between two
or more things.
Synonym:Equate
Definition:A reduction in the usual price.
Synonym:Reduction
Definition:Not willing to do something
and therefore slow to do it.
Synonym:Unwilling
Definition:Used to show that you think or feel
the opposite of what has just been stated.
Synonym:Opposite
• Except for the Customer Psychology, another fact between
the two promotions is the Profit Effect.
• 50% off cannot make a man drink two cups of coffee in
one time.
So, it's barely to rise the consumption in this way.
• Not only that, but also the number of customer not be
doubled.
This marketing strategy will be more awful.
• In the other hand, buy one get one free could make
people promote it by their selves to have the effects of
promoting and advertising.
Definition:Money that is earned in trade or
business after paying the costs of producing
and selling goods and services.
Synonym:Earnings
Definition:The act of using, eating, or
drinking something.
Synonym:Expenditure
Definition:A method worked out in advance
for achieving some objective.
Synonym:Plan
Definition:To encourage people to like, buy,
use, do, or support something.
Synonym:Advance
Staff system and benefits
Staff system and benefits
Staff system and benefits
We are family.
SWOT
 High brand awareness
 Product diversification
 Low levels of employee turnover
 Complete staff-training system and
excellent welfare for staff
 Higher price
 Insufficient seat
 Uneven distribution of branches
 Intense market competition
 Engender fierce horizontal
competition after entering WTO
 Conception of the third space
 Improvement of standard of living
 The development of overseas
investment market
S W
O T
Feedback
Excellent working environment
Great staff-welfare
Famous
THANKS FOR
YOUR LISTENING

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Group1

  • 2.
  • 3. This is a menu. Buy one get one free
  • 7. This is a menu. Buy one get one free
  • 8. Drinks & Food Chocolate Cream Java Chip Frappuccino® Blended Beverage Iced Caramel Macchiato Iced Matcha & Espresso Fusion Mixed Fruits Juice Smoothie Roast Chicken Breast Sandwich Cheese & Pork Tenderloin Croissant Berries & Oats Yogurt
  • 9. Drinks & Food Frappuccino Chilled Coffee Chocolate or Caramel Pudding Brown Sugar Soy Latte with soya mousse Chestnut Mont Blanc Latte
  • 12. Why does Starbucks love to hold a campaign about buying one and get one free? Experts uncover "The secret behind" ... The terrorist psychological warfare • Have you ever thought why you should buy one and get one free to sell as a selling point rather than directly half-price? • “BusinessWeek” compared the differences between buying one and get one free and direct half-price. • The article pointed out that if Starbucks directly discount 50% off consumers will greatly reduce the value of Starbucks. • Gradually, consumers will be reluctant to spend. • On the contrary, if Starbucks hold buy one and get one free, consumers will have a feeling of taking advantage.
  • 13. • Except for the Customer Psychology, another fact between the two promotions is the Profit Effect. • 50% off cannot make a man drink two cups of coffee in one time. So, it's barely to rise the consumption in this way. • Not only that, but also the number of customer not be doubled. This marketing strategy will be more awful. • In the other hand, buy one get one free could make people promote it by their selves to have the effects of promoting and advertising.
  • 14. Why does Starbucks love to hold a campaign about buying one and get one free? Experts uncover "The secret behind" ... The terrorist psychological warfare • Have you ever thought why you should buy one and get one free to sell as a selling point rather than directly half-price? • “BusinessWeek” compared the differences between buying one and get one free and direct half-price. • The article pointed out that if Starbucks directly discount 50% off consumers will greatly reduce the value of Starbucks. • Gradually, consumers will be reluctant to spend. • On the contrary, if Starbucks hold buy one and get one free, consumers will have a feeling of taking advantage. Definition:A series of activities undertaken to achieve a goal. Synonym:Movement Definition:Relating to the human mind and feelings. Synonym:Mental Definition:To examine of look for the difference between two or more things. Synonym:Equate Definition:A reduction in the usual price. Synonym:Reduction Definition:Not willing to do something and therefore slow to do it. Synonym:Unwilling Definition:Used to show that you think or feel the opposite of what has just been stated. Synonym:Opposite
  • 15. • Except for the Customer Psychology, another fact between the two promotions is the Profit Effect. • 50% off cannot make a man drink two cups of coffee in one time. So, it's barely to rise the consumption in this way. • Not only that, but also the number of customer not be doubled. This marketing strategy will be more awful. • In the other hand, buy one get one free could make people promote it by their selves to have the effects of promoting and advertising. Definition:Money that is earned in trade or business after paying the costs of producing and selling goods and services. Synonym:Earnings Definition:The act of using, eating, or drinking something. Synonym:Expenditure Definition:A method worked out in advance for achieving some objective. Synonym:Plan Definition:To encourage people to like, buy, use, do, or support something. Synonym:Advance
  • 16. Staff system and benefits
  • 17. Staff system and benefits
  • 18. Staff system and benefits
  • 20. SWOT  High brand awareness  Product diversification  Low levels of employee turnover  Complete staff-training system and excellent welfare for staff  Higher price  Insufficient seat  Uneven distribution of branches  Intense market competition  Engender fierce horizontal competition after entering WTO  Conception of the third space  Improvement of standard of living  The development of overseas investment market S W O T