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The document contains a Starbucks menu and discusses their strategy of offering "buy one get one free" promotions. It explains that this approach makes customers feel like they are getting a good deal, while also encouraging higher consumption and sales, unlike a straight 50% discount. The promotion takes advantage of customer psychology and profits Starbucks more than simply lowering prices. The document also includes information about Starbucks' staff system and benefits.
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Recent advances in marketing technology has paved the way to more efficient digital marketing. Search engine marketing, retargeting, real-time-bidding and social media advertising have all risen as the 'shining stars' of the digital advertising world. Regardless of all these new and growing marketing tools, one digital marketing tool is still keeping its position as the 'hero of customer retention' and that is email marketing.
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Even in today's era of eCommerce, one of the vital eCommerce marketing tools is email marketing. It helps eCommerce executives communicate with their customers. Whether it be a newsletter or a birthday celebration, emails help online stores reach their customers in a low cost fashion. Email is also a great acquisition channel. According to McKinsey&Company's study, email is almost 40 times better at acquiring new customers than Facebook and Twitter.
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Psychology helps you to understand what your users actually happy about. And happier users will bring you better margins.
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According to loss aversion theory, people most likely try to avoid a loss than gain a reward. In other words, loss aversion means that people will fight harder to prevent a loss than to gain a reward. Casinos are best places to observe this theory in the world as people gambling first lose at the games and then try to compensate for the losses.
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FoMO is basically anxiety that an exciting event may currently be happening elsewhere. You may already know that people value products or services that come in limited quantities or time.
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People are tend to return a favor if somebody do a favor to them. For instance, customers are more likely to give tips if they are offered after-dinner mints by waiters. In other words, offer something to your visitors for free so that they feel indebted to you.
Understanding user psychology can be your superpower to increase your CRO. Once you know what triggers action and influences human behavior, you can design much better converting experiences. Use the four tips shown above to start understanding user psychology and implementing it on your site.
Read more great content on the Invesp blog. You can also find more content and information on our YouTube channel.Connect with us on Google+ and twitter. You can also sign-up for our amazing new conversion tool absolutely Free! Visit FigPii for access to our new testing engine, heatmaps, exit intent pop-ups, unlimited resources, and other great features.
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G9 din tai fung2
This document discusses Din Tai Fung, a Taiwanese restaurant chain known for its steamed dumplings and shrimp fried rice. It provides an introduction to the company and its cuisine, describes two popular dishes, and includes a SWOT analysis noting strengths like an open kitchen and strict employee training, as well as opportunities like being a Michelin-starred restaurant. The analysis also mentions potential weaknesses and threats such as competitors. The document concludes with a suggestion to provide more promotions and discounts.
G8 wang steak
The company was established in 1993 and focuses on the catering business. It has grown to operate more than 20 food and beverage brands across more than 400 stores worldwide, making it one of Taiwan's largest restaurant groups. The company believes customers are benefactors, partners are family, manufacturers are noble, and its core values are service, innovation, and being agile.
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Magi Planet is a popcorn company founded in 2010 that makes hand-made popcorn instead of using popcorn machines. They implement quality control to ensure freshness and fully pop each kernel into a crispy mushroom shape. Their logo combines a popcorn with "Magi Planet" to represent the brand as unique, joyful, and vigorous like a planet. They offer a variety of popcorn flavors and have overseas branches but being a new company, they need to increase their brand popularity through online marketing and offer discounts to boost sales against competitors in the snack market. The conclusion recommends expanding product combinations to keep up with changing consumer tastes.
G5 eva air
This document provides information about a Star Alliance member airline. It was established in 1989 and has received honors from Skytrax in 2016 and 2019. The airline features Hello Kitty painted planes and amenities like pillows, tableware, and toiletries. It offers Asian foods like dumplings, fried rice, and noodles. Passengers can fly in luxurious and cozy seating, with state-of-the-art seats on some premium flights that include a dining selection, entertainment, and a comfortable private space.
G4 asus
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This document discusses a brand that originated in 2007 focusing on high quality handmade ingredients and products made in a central kitchen. It analyzes the brand's strengths in tradition and quality, and weaknesses in potential replacement, and prospects for a new store location in Fremont.
G2 din tai fung1
Din Tai Fung started as a cooking oil retail shop in 1958 and opened its first restaurant in Taiwan in 1972. It has since become one of the top ten restaurants in the world and has received one Michelin star for five consecutive years since 2010. The document provides instructions for how to properly eat xiaolongbao or soup dumplings from Din Tai Fung, which involves pouring vinegar and soy sauce in a 3:1 ratio for dipping and puncturing the dumpling to release the delicious meaty broth.
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This document discusses product characteristics and a SWOT analysis for three types of teas: mango green tea, taro milk tea, and pearl milk tea. It analyzes the strengths, weaknesses, opportunities, and threats of each product and concludes with a final analysis.
G7 yin chan
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G6 i mei
I MEI began as a traditional Taiwanese pastry shop but has since expanded globally through putting customers first and diversifying products. They are known for cream puffs, gummy chocolate balls, and Crunchoco snacks. While their quality and reputation are strengths, opportunities lie in further globalization and endorsement deals, though food safety and competitive threats must be addressed. Innovation and appealing to Western tastes will help further growth.
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The document summarizes a SWOT analysis for a bakery and cafe business. It discusses the company and products offered which include Bento Cake, Brown Sugar Bubble Milk, and French Brulee. For strengths, it notes being affordable, quick service, seasonal offerings, delivery, and good location. Weaknesses include inconsistent quality and staff attitudes, high rent and costs, and low customer loyalty. Opportunities include expanding overseas, growing coffee consumption, and the habit of afternoon tea. Threats include many competitors and increasing raw material prices. The conclusion recognizes cheap prices and good quality as advantages but also similar products to other businesses.
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This document discusses a company that produces LCD screens, water kettles, and rice cookers. It analyzes the company's strengths, weaknesses, opportunities, and threats. While the company is famous in Taiwan and has its own technology skills, it lacks cooperation with foreign companies and others have better screen technology. The conclusion is that the company is one of Taiwan's biggest appliance makers but would benefit from more international partnerships.
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This document discusses a company called BARD that designs and manufactures personalized products. It outlines BARD's company background, product features including best fit designs, image design, and reliable manufacturing. The marketing strategy discusses using image design, printing, OEM, hand drawn design and tailoring at booths and entrances. It concludes by restating BARD's focus on best fit, amazing, reliable and designed products.
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Green energy has several benefits including reducing environmental impact, being renewable, and creating jobs. It includes energy sources like solar, wind, hydro, geothermal, ocean, and biomass. Each source has different applications - solar can be used for swimming pools, thermal power generation, and cooking while hydro and wind are used for power generation. However, green energy development faces limitations such as lower density of solar energy requiring large land areas, geothermal only being available near tectonic zones, uncertainty around ocean energy efficiency, and biomass being dependent on weather conditions.
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Group1
- 1. STARBUCKS The best coffee For the best you.
- 3. This is a menu. Buy one get one free
- 7. This is a menu. Buy one get one free
- 8. Drinks & Food Chocolate Cream Java Chip Frappuccino® Blended Beverage Iced Caramel Macchiato Iced Matcha & Espresso Fusion Mixed Fruits Juice Smoothie Roast Chicken Breast Sandwich Cheese & Pork Tenderloin Croissant Berries & Oats Yogurt
- 9. Drinks & Food Frappuccino Chilled Coffee Chocolate or Caramel Pudding Brown Sugar Soy Latte with soya mousse Chestnut Mont Blanc Latte
- 10. Products
- 11. Products
- 12. Why does Starbucks love to hold a campaign about buying one and get one free? Experts uncover "The secret behind" ... The terrorist psychological warfare • Have you ever thought why you should buy one and get one free to sell as a selling point rather than directly half-price? • “BusinessWeek” compared the differences between buying one and get one free and direct half-price. • The article pointed out that if Starbucks directly discount 50% off consumers will greatly reduce the value of Starbucks. • Gradually, consumers will be reluctant to spend. • On the contrary, if Starbucks hold buy one and get one free, consumers will have a feeling of taking advantage.
- 13. • Except for the Customer Psychology, another fact between the two promotions is the Profit Effect. • 50% off cannot make a man drink two cups of coffee in one time. So, it's barely to rise the consumption in this way. • Not only that, but also the number of customer not be doubled. This marketing strategy will be more awful. • In the other hand, buy one get one free could make people promote it by their selves to have the effects of promoting and advertising.
- 14. Why does Starbucks love to hold a campaign about buying one and get one free? Experts uncover "The secret behind" ... The terrorist psychological warfare • Have you ever thought why you should buy one and get one free to sell as a selling point rather than directly half-price? • “BusinessWeek” compared the differences between buying one and get one free and direct half-price. • The article pointed out that if Starbucks directly discount 50% off consumers will greatly reduce the value of Starbucks. • Gradually, consumers will be reluctant to spend. • On the contrary, if Starbucks hold buy one and get one free, consumers will have a feeling of taking advantage. Definition：A series of activities undertaken to achieve a goal. Synonym：Movement Definition：Relating to the human mind and feelings. Synonym：Mental Definition：To examine of look for the difference between two or more things. Synonym：Equate Definition：A reduction in the usual price. Synonym：Reduction Definition：Not willing to do something and therefore slow to do it. Synonym：Unwilling Definition：Used to show that you think or feel the opposite of what has just been stated. Synonym：Opposite
- 15. • Except for the Customer Psychology, another fact between the two promotions is the Profit Effect. • 50% off cannot make a man drink two cups of coffee in one time. So, it's barely to rise the consumption in this way. • Not only that, but also the number of customer not be doubled. This marketing strategy will be more awful. • In the other hand, buy one get one free could make people promote it by their selves to have the effects of promoting and advertising. Definition：Money that is earned in trade or business after paying the costs of producing and selling goods and services. Synonym：Earnings Definition：The act of using, eating, or drinking something. Synonym：Expenditure Definition：A method worked out in advance for achieving some objective. Synonym：Plan Definition：To encourage people to like, buy, use, do, or support something. Synonym：Advance
- 16. Staff system and benefits
- 17. Staff system and benefits
- 18. Staff system and benefits
- 19. We are family.
- 20. SWOT High brand awareness Product diversification Low levels of employee turnover Complete staff-training system and excellent welfare for staff Higher price Insufficient seat Uneven distribution of branches Intense market competition Engender fierce horizontal competition after entering WTO Conception of the third space Improvement of standard of living The development of overseas investment market S W O T
- 21. Feedback Excellent working environment Great staff-welfare Famous