i mei

1. 義美食品 I MEI

2. Contents
01
03
04
02
Introduction
Products
SWOT analysis
Conclusion

3. PART01
INTRODUCTION

4. I MEI was only a traditional
Taiwanese pastry shop
when it was founded.
Introduction01

5. Introduction01
The success of I MEI is that they always
put themselves in their customers’ shoes.

6. Introduction01
● Due to globalization, I MEI started to
export products all over the world.
● Their products are very popular in Korea.

7. PART02
PRODUCTS

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情况进行说明
02
I MEI Cream Puffs
Products

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情况进行说明
02
Gummy Chocolate Balls
Products

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情况进行说明
02
Crunchoco
Products

11. PART03
SWOT ANALYSIS

12. 02 SWOT analysis
S
Ｏ Ｔ
Ｗ
Strength
Opportunities
Weakness
Threats
• product diversification
• good quality
• good reputation
• Globalization
• Endorsement
• advertising
• Food safety issues
• Path
• competitor

13. PART04
CONCLUSION

14. Conclusion
● I MEI has to focus more on
appealing to western
markets.
● I MEI should innovate their
design.

15. THE END