t.k.k. fried chicken

1. T.K.K. Fried Chicken

2. Content
• Background
• Management Philosophy
• Products
• Outlook
• SWOT
• Conclusion

3. BACKGROUND

4. Background
• TKK Concept
• TKK History

5. TKK Concept
• From civil servant
to chicken farmers
• Frustration
• Western-style fried
chicken
• Taiwan's first local
fast food chain

6. TKK History
• Pioneer
• Brand
Development
• Brand expansion

7. MANAGEMENT
PHILOSOPHY

8. Management Philosophy
 Human Resources
 Spirit
 Attitude

9. Human
Resources
People-oriented

10. Spirit
Insist on quality

11. Main Attitude
Doing the Right Things
vs.
Doing Things Right

12. Attitude
Self-expected
Continuous Innovation
Guaranteed Products
Quality Assurance
Attentive Service

13. Attitude
Social
Responsibility
Giving Back to Society

14. PRODUCTS

15. Kwa Kwa Bao
• Sticky rice wrapped in
golden fried chicken
skin.

16. French fries
• The French fries are made
from sweet potato are not
potato.

17. Fried chicken
• Fried chicken is covered
with thin fried chicken skin .
• Different from American
fried chicken
TKK
American style

18. OUTLOOK

19. Outlook
• Cooperative business operation.
• Keep insisting on choosing the best local
ingredients.
• Doing more right things to help
more people.

20. SWOT

21. SWOT
S W
 Taiwan’s first local fast food chain
 Exclusive recipes
 Insufficient diversity
 Poor publicity
O T
 Push out more discount sets
 Push out vegetarian meals
 Oversupply
 Rising health-conscious

22. Thanks for listening.