mini-strategy and homepage (wireframe) for a company that sells energy vitamins to women over 50 years of age...work in progress...

1. Vitalizers
For Women 50+

2. FACT
• Women over 50 are at a crucial stage in their lives,
and it’s important to keep them energized.
• As we age, our bodies change, so we need to eat
and exercise changes.

3. What is
VITALIZER?
VITALIZER are energy vitamins and
supplements products, cherry-picked,
personalized and best suited to individual needs
and requirements.
Complete our short fitness questionnaire or
speak to our experts, and we'll recommend
supplements necessary to your diet.

4. Why
VITALIZER?
• The best energy vitamins have been adapted
and personalized to meet the needs of every
woman’s changing bodies.
• We want to help women to discover what
supplements keep you energized and work the
best for you and your bodies.

5. Approach – the conversion funnel
ATTENTION
INTEREST
DESIRE
ACTION
What is it?
I like it.
I want it.
I am getting it.

6. ATTENTION, Phase 1
to attract as many people as possible
Off the website:
• PPC ads
• Social media campaigns
• SEO
On the website:
• Questionnaire or test

7. ATTENTION, Phase 2
Big and Bright Hero Image on the homepage.
Call to Action “Power Up, Shop Now”.
Display of Featured Products.
Instant assessment of energy levels and fitness with a simple questionnaire or test.
The always attractive DISCOUNTS: 15% off at the start, sounds like a great deal.
The add-on & unique value of personalized VITALIZER products.
Live Chat with Experts!
Newsletter subscriptions for updates and deals.

8. INTEREST
Content richness is providing guides, interviews with
customers 50+ women, nutritionists, GPs and
medical researchers and more.
Limit scrollable in-page content to one type of
scrolling function. This is generally length, as this is
easier to look through.
Use carousels, in-page recommendations, and links
to other pages to incite browsing.
Paginate after certain amount of content within a
topic/subject matter.

9. DESIRE
EMPLOYING MORE TARGETED
SOCIAL ADS THAT LEAD TO
PAGES WITH CTA’S
HIGHLIGHTING HOW
VITALIZER PRODUCTS CAN
ALLEVIATE SPECIFIC
PROBLEMS
OFFER MORE DISCOUNT
SALES/PROMOTIONS
ARRANGE A DRIP CAMPAIGN,
OR AN AUTOMATED EMAIL
CAMPAIGN, WHICH CAN BE
SET OFF BY DIFFERENT
TRIGGERS AND SENT AT
STRATEGIC PERIODS
SEND PERSONALIZED EMAILS
WITH THE PROSPECTS’ NAMES
OR THEIR COMPANY NAMES

10. ACTION
“No!” to overstuffing navigation – keep it
simple! Finding any product/service should be a
seamless experience.
Products’ pages, each must have selection tools
that make it easier for customers to filter out
products by way of their particular needs.
More carefully placed CTAs promoting purchases
and campaigns, i.e. Shop by Need, Shop by
Nutrient, Power Up, Shop Now, etc.

11. VITALIZINGWOMEN.COM
Link to demo (work in progress): http://vitalizingwomen.aimaea.com/

12. The website, sitemap

13. The website, featured products

14. The website, discount & recommend

15. The website, chat with expert

16. The website, contact & subscribe

17. The website, FAQ

18. The website, energy & fitness test

19. The VITALIZER Timeline
Today
May Jun Jul
Project Approval
May 17
Online Campaign Ads
May 20
Online Campaign Social Media
Jun 3
Creative Demo
Jun 8
MVP Demo
Jun 20
MVP Demo #2
Jun 27
Sign Off
Jul 4
Go LIVE
Jul 7
May 16 May 20
Project Kick Off
May 20 Jun 3
Online Campaign, Phase 1 (PPC Ads)
Jun 3 Jun 10
Online Campaign, Phase 2 (Social Media)
May 30 Jun 3
Discovery
Jun 6 Jun 17
Creative
Jun 6 Jun 27
Development
Jun 20 Jul 1
Testing
Jun 27 Jul 1
Bugfixing
Jul 4 Jul 7
Go LIVE

20. THANK YOU!