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Hacking the Conversation

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Market research is long been a costly proposition. Not as much anymore thanks to social media. Jason Falls's deck on mining conversational data for consumer insights.

Published in: Marketing

Hacking the Conversation

  1. 1. Discovering Consumer Insights from Social Media Data Jason Falls | Social Media Rockstar Event | September 16, 2015 Hacking The Conversation
  2. 2. ELASTICITY + HACKING THE CONVERSATION What happens when you assume?
  3. 3. ELASTICITY + HACKING THE CONVERSATION
  4. 4. Conversations are happening right now! ELASTICITY + HACKING THE CONVERSATION
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  6. 6. ELASTICITY + HACKING THE CONVERSATION What research is used to improve Experience Product Messaging
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  15. 15. ELASTICITY + HACKING THE CONVERSATION Four ideas to help Brand Audience Topics Why? Brand Competitors Product Population Customers Segments Category Interests Issues Why? Why? Why? Why? Why?
  16. 16. ELASTICITY + HACKING THE CONVERSATION Keep assuming?
  17. 17. Jason Falls Elasticity @JasonFalls goelastic.com jasonfalls.com Get the slides! www.slideshare.net/elasticity Contact Info ELASTICITY + THERE IS NO FRESH BROCCOLI

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