din tai fung

2. Content
Introduction of Din Tai Fung
The business model & philosophy
Featured food
Future prospects (SWOT)
Conclusion

3. INTRODUCTION

4. Introduction
• Known for its steamed dumplings
• First established in 1958
• Awarded a star rating by the food
authority Michelin

5. BUSINESS
PHILOSOPHY

6. • Provide the best to the customers
• Take care of their staffs

7. Business model
A brand from Taiwan

8. Business philosophy
quality

9. FEATURED
FOOD

10. Pork Xiaolongbao

11. Vegetable and Mushroom
Fried Rice

12. FUTURE
PROSPECTS

13. SWOT
Strength Weaknesses
• Strict staff training
• High reputation
• Open kitchen
• High price
• Long waiting time
• Little promotion
Opportunities Threats
• Provide food for vegetarians
• Glocalization
• Good brand image
• Industry competition
• Food culture
• Domestic market saturation

14. CONCLUSION

15. GROUP 2
10608204 劉沛斈 10608207 陳韻竹
10608220 李宇埕 10608231 楊庭語