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Recent advances in marketing technology has paved the way to more efficient digital marketing. Search engine marketing, retargeting, real-time-bidding and social media advertising have all risen as the 'shining stars' of the digital advertising world. Regardless of all these new and growing marketing tools, one digital marketing tool is still keeping its position as the 'hero of customer retention' and that is email marketing.
Even in today's era of eCommerce, one of the vital eCommerce marketing tools is email marketing. It helps eCommerce executives communicate with their customers. Whether it be a newsletter or a birthday celebration, emails help online stores reach their customers in a low cost fashion. Email is also a great acquisition channel. According to McKinsey&Company's study, email is almost 40 times better at acquiring new customers than Facebook and Twitter.
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