Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
STEPS TO EFFECTIVE
5
E-MAIL PERSONALIZATION
Email has an ability many channels don’t :
creating valuable, personal touches
at scale.
David Newman
1
TYPES OF E-MAIL
CAMPAIGNS
Traditional transactional emails
Non-traditional transactional emails
Traditional marketing em...
Transactional E-mails:
Welcome emails
"We have received your order" emails
"We have shipped your order" emails
"You have a...
Non-traditional transactional emails:
"We see that you like category X, these are the items we picked for you from
categor...
Traditional marketing emails:
"We have picked 6 top-selling products and now sharing it with all of our
customers" emails:...
2
E-MAIL
MARKETING
SOLUTIONS
Email marketing mainly
consists of the act of
sending an email, keeping
track of unsubscribed
users and reporting the
emai...
3
PERSONALIZE
EMAILS AND
WIN BACK
YOUR
CUSTOMERS
3 PERSONALIZE EMAILS AND WIN BACK YOUR
CUSTOMERS
E-Commerce companies have been using this
tactic for a long time. They te...
4
HOW DO YOU
PERSONALIZE
EMAILS?
Email personalization is the art of keeping
the balance between the user's needs and
the eCommerce site's commercial prior...
When to send :
4 HOW DO YOU PERSONALIZE EMAILS?
Determines the right time to send the email ie. when
the user has viewed a...
Personalization starts with
the email subject line...
Using the recipient's name in the subject field is likely to improve...
Using personalized product
recommendations on e-mails
is a must...
It helps increase email conversions thus leads to incre...
5
WHAT'S IN IT
FOR YOU ?
5 WHAT'S IN IT FOR YOU ?
6X
personalized emails
deliver higher transaction rates.
E-mail
personalization
increases
custome...
48% of shoppers say they
purchase more when
marketers leverage their
interests and buying
behavior to personalize
the expe...
In order to retain customers and increase
their lifetime value, the E-Commerce site has
to offer a personalized experience...
2016 could be the perfect year to jump
into the bandwagon of e-mail
personalization.
Team Perzonalization
THANK YOU!
Looking for more interesting content on personalization?
Visit:
perzonalization.com/blog
@perzonalization
Upcoming SlideShare
Loading in …5
×

Email Marketing Hacks: 5 Steps To Effective Email Personalization

407 views

Published on

Recent advances in marketing technology has paved the way to more efficient digital marketing. Search engine marketing, retargeting, real-time-bidding and social media advertising have all risen as the 'shining stars' of the digital advertising world. Regardless of all these new and growing marketing tools, one digital marketing tool is still keeping its position as the 'hero of customer retention' and that is email marketing.

Even in today's era of eCommerce, one of the vital eCommerce marketing tools is email marketing. It helps eCommerce executives communicate with their customers. Whether it be a newsletter or a birthday celebration, emails help online stores reach their customers in a low cost fashion. Email is also a great acquisition channel. According to McKinsey&Company's study, email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Looking for interesting content on personalization? Visit Perzonalization Blog http://www.perzonalization.com/blog/

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Email Marketing Hacks: 5 Steps To Effective Email Personalization

  1. 1. STEPS TO EFFECTIVE 5 E-MAIL PERSONALIZATION
  2. 2. Email has an ability many channels don’t : creating valuable, personal touches at scale. David Newman
  3. 3. 1 TYPES OF E-MAIL CAMPAIGNS Traditional transactional emails Non-traditional transactional emails Traditional marketing emails
  4. 4. Transactional E-mails: Welcome emails "We have received your order" emails "We have shipped your order" emails "You have an item in your cart" type of reminder emails 1 TYPES OF E-MAIL CAMPAIGNS
  5. 5. Non-traditional transactional emails: "We see that you like category X, these are the items we picked for you from category X" emails "We see that you like product Y, here is your 10% discount for product Y" emails "Your favourite product has expired, why not try one of these products" emails 1 TYPES OF E-MAIL CAMPAIGNS
  6. 6. Traditional marketing emails: "We have picked 6 top-selling products and now sharing it with all of our customers" emails: These are the bulk newsletters which are sent by nearly all of the online stores, right now. 1 TYPES OF E-MAIL CAMPAIGNS
  7. 7. 2 E-MAIL MARKETING SOLUTIONS
  8. 8. Email marketing mainly consists of the act of sending an email, keeping track of unsubscribed users and reporting the email performance. 2 E-MAIL MARKETING SOLUTIONS There are many successful email marketing companies that help eCommerce companies and many distinguished brands reach their users via email.
  9. 9. 3 PERSONALIZE EMAILS AND WIN BACK YOUR CUSTOMERS
  10. 10. 3 PERSONALIZE EMAILS AND WIN BACK YOUR CUSTOMERS E-Commerce companies have been using this tactic for a long time. They tend to send the same newsletter to each and every user regardless of the user's specific preferences and activity. Thanks to marketing technology solutions; this point of view has started to change. Nowadays eCommerce executives are discovering tools that will help them personalize emails and increase email conversions. Email marketing has long been recognised as sharing content with a bulk emailing list.
  11. 11. 4 HOW DO YOU PERSONALIZE EMAILS?
  12. 12. Email personalization is the art of keeping the balance between the user's needs and the eCommerce site's commercial priorities. Over-personalization can lead to drastic results therefore personalization needs to be handled with care! 4 HOW DO YOU PERSONALIZE EMAILS?
  13. 13. When to send : 4 HOW DO YOU PERSONALIZE EMAILS? Determines the right time to send the email ie. when the user has viewed a product but did not purchase. Whom to send : The type of actions that a user makes determines his/her likelihood to be included in the email list ie. if the user has shown an interest in a certain type of shoes, then he may be inclined to buy those shoes when they are on sale. What to send : After determining when to send and whom to send the email to, it all comes down to choosing the content to feature in the email. This may be a visual content (like ads, banners) or a product content (certain products that the user may like).
  14. 14. Personalization starts with the email subject line... Using the recipient's name in the subject field is likely to improve the email open rate. A personal message in the subject line can also pay off. After the user opens the email, personalized content pays off. In this case, predictive personalization may be applied based on the user's purchase history/clickstream behaviour or personalization may be done based on the user's context. The time of the day, the user's location, the temperature etc. determines the user's context. 4 HOW DO YOU PERSONALIZE EMAILS?
  15. 15. Using personalized product recommendations on e-mails is a must... It helps increase email conversions thus leads to increased customer loyalty. The user is shown products that she's likely to purchase. Rather than putting the user into static macro-segments and sending the same content to each and every user in these macro-segments, predictive personalization approach focuses on the individual and tries to predict the user's next purchase by analysing her history. This in turn is translated into personalized product recommendations on emails. 4 HOW DO YOU PERSONALIZE EMAILS?
  16. 16. 5 WHAT'S IN IT FOR YOU ?
  17. 17. 5 WHAT'S IN IT FOR YOU ? 6X personalized emails deliver higher transaction rates. E-mail personalization increases customer lifetime value.
  18. 18. 48% of shoppers say they purchase more when marketers leverage their interests and buying behavior to personalize the experience across channels. 5 WHAT'S IN IT FOR YOU ?
  19. 19. In order to retain customers and increase their lifetime value, the E-Commerce site has to offer a personalized experience to its customers. With all the analytical tools in place, it is now easy to predict what a user is looking for and what kind of products she is likely to purchase. Today's digital savy online shopper is looking for personalized shopping experiences. 5 WHAT'S IN IT FOR YOU ?
  20. 20. 2016 could be the perfect year to jump into the bandwagon of e-mail personalization. Team Perzonalization
  21. 21. THANK YOU! Looking for more interesting content on personalization? Visit: perzonalization.com/blog @perzonalization

×