B group1

2. RABBIT PEN

5. CONCLUSION
MARKETING STRATEGY
PRODUCT
COMPANY BACKGROUND
PRESENTATION TOPIC

6. M
The first stationery – pencil
Necessities for students
Made in Taiwan
To Promote The Original Products
Maintain High Quality
70 Years since 1947
EMORY
M EMORY
E SSENTIAL
M IT
O RIGINAL
R EAL
Y EARS

7. COMPANY BACKGROUND
MR. Ching Chuan, Tang
MR. Mao Hsin, Tang
MR. Mao Liang, Tang
MR. Yu Lan, Tang
Founded RABBIT in 1947

8. RELOCATED

9. Downard Trend Of Fewer Children
Number of
births(Million)
25
20
15
10
5
0
12
10
8
6
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Birth rate
(%)
20.3711
19.6484
19.2133
16.6473
23.4599
19.4939
21.1399
21.3093
20.7600
19.8348
8.89
8.54 8.53
7.19
8.55
10.08
8.35
9.03
9.08
8.83

10. Atomic pencils keyboard typing

11. transition
Factory Rabbit pencil
school

12. DIY

13. PRODUCT

14. PRODUCT

15. PRODUCT

16. PRODUCT

17. CREATIVITY
RETROART

18. MARKETINK STRATEGY

20. @RABBITPENCLINT