2. The most famous
chocolate house was
White chocolate House
in the fashionable St.
James street, opened in
1693 by Francis White
an Italian.
3. HISTORY OF CADBURY
• A one man business opened
in 1824 by JOHN CADBURY
in BULL STREET
BURMINGHAM .
• Now one of the world
largest chocolate producer.
• A solid chocolate for eating
was introduced by JOHN
CADBURY in 1849
5. CADBUARY SCHWEPPES
• Cadbury schweppes is the No.1 confectionery
and the third largest soft drinks company in
the world.
6. Cadbury India is the largest confectionery India
with over 70% market share.
The leading brands are Cadbury's diary
milk,temptations,perk and celebrations gift box
10. CHARACTERISTIC OF CADBURY
CHOCOLATE
• Quality has been the focus of the cadbury
business.
• They have worked to produce chocolate with
the taste, smoothness and snap.
11. STRATAGY OF CADBURY
• CREATE ROBUST AND SUSTAINABLE REGIONAL
POSITIONS IN THEIR CORE CATEGORIES OF
CONFECTIONERY AND BEVERAGES THROUGH
ORGANIC GROWTH, ACQUISITION AND
DISPOSAL
12. SOCIAL COMMITMENT
Cadbury India has a large factory in
Malanpur, one of the most under developed
district, in central India in1999. They
launched the cadbury community initiative
programme under the banner nutrition,
education, security and love.
13. Cadbury India is a fully owned subsidy of Kraft
Foods Inc. The combination of Kraft Foods and
Cadbury creates a global powerhouse in snacks,
confectionery and quick meals.
world's second largest food company
employ approximately 140,000 people and have
operations in more than 70 countries.
In India, Cadbury began its operations in 1948 by
importing chocolates. After 60 years of existence, it
today has five company-owned manufacturing
facilities at Thane, Induri (Pune) and Malanpur
(Gwalior), Bangalore and Baddi (HimachalPradesh)
and 4 sales offices (New Delhi, Mumbai, Kolkota
and Chennai). The corporate office is in Mumbai.
Cadbury Dairy Milk is considered the "gold
standard" for chocolates in India.
pioneered the development of cocoa cultivation
in India(1968).
CADBURY SCHWEPPES
16. INTERNATIONAL BRANDS OF CADBURY
CADBURY DIARY MILK
Dr.PEPPER
FLAKE
TREBOR BASSET
SNAPPLE
CLORETS
TRIDENT
17. chocolate- market leaders in chocolate
industry.
sugar confectionery- Dairy milk is the
leading brand in this category. Cadbury
own the brand “Halls”, which was
acquired as part of global acquisition in
2003. halls is the leading one in fresh
mint category.
food drinks- Cadbury bournvita is
leading brand
Segment
ation
18. FACTORS FOR SUCCESS..
Extensive distribution network
Creation of strong brands
Customization of products for India
Leveraging the India advantage.
Managerial talent.
Huge market potential.
20. Key Policies
Sustainable energy management policy.
Environment, health & safety policy.
HRET(human rights and ethical trade) policy.
Quality & food safety assurance.
21. SUSTAINABLE ENERGY MANAGEMENT
POLICY
•Establishing a sustainable energy management cell with key
deliverables.
•Closely monitoring and controlling energy consumption.
•Upgrading hardware and employing cleaner and efficient
technologies.
•Benchmarking continuously the performance against the best
in the world.
•Carrying out regular internal and external audits to identify
areas for improvement.
•Promoting awareness among all employees of Cadbury.
•Recognizing the efforts of employees and their family members
in energy conservation initiatives.
•Annually reviewing our energy performance to prioritize the
action plans.
22. ENVIRONMENT, HEALTH AND SAFETY POLICY
1. Conduct the business in compliance with environmental, health and
safety laws and with the global standards, and regularly assess the
compliance of the operations against these requirements.
2. Maintain and continually improve systems to manage the EHS
responsibilities, establishing and ensuring employee accountability for
EHS performance at all levels of the organisation.
3. Set clear targets for continual improvement in EHS performance and
monitor these targets to ensure that they are met.
4. Strive to prevent pollution and to minimise the environmental costs
and impacts of the global operations.
5. Provide a safe and healthy environment for the employees,
contractors and other visitors to our sites
23. 6. Assess and eliminate or control the EHS risks of new
and existing operations, and continually assess the
environmental performance of the products, seeking
ways to contribute positively to their performance.
7. Train and motivate the employees to understand
their EHS responsibilities and to participate actively in
the EHS programmes
8. Work with the supply chain and business partners
to improve the collective EHS performance, to protect
the ecosystems that provide the raw materials and to
minimize the impacts from transportation.
9. Communicate with the shareowners, employees,
customers and other interested parties by regularly
reporting on the EHS performance and maintaining an
open dialogue.
10. Review and update this policy regularly
24. HRET POLICY
Core labour rights & dignity at work
Health & safety in the work place
Fair remuneration
Diversity and respect for differences
Opportunity for development
25. QUALITY AND FOOD SAFETY ASSURANCE
1. Market high quality, superior value products that consistently
meet our specifications and comply with local regulatory
requirements, while continuously improving and exceeding our
consumers' expectations.
2. Guarantee that our customers and consumers come first by
actively listening and understanding their quality and value
expectations at the points of purchase and consumption.
3. Ensure that any representation of our company image,
including our products and trademarks, meet approved
standards, reinforce our commitment to quality and safeguard
the reputation of Cadbury.
4. Maintain a “right first time” culture that consistently
embraces quality and food safety, where everyone understands
their responsibilities and accountabilities.
5. Operate audited quality management systems that
continually improve processes to deliver this policy and our
standards.
26. 6. Assign clear management accountability for setting and
meeting measurable goals and targets for quality and food
safety.
7. Work with our supply chain and business partners to
assure compliance with our quality policy and systems,
ensuring quality throughout our supply chain.
8. Place continuous improvement at the heart of our
performance enabling us to deliver superior products and
service to our consumers and customers.
9. Create a passion for quality where success and
achievement are communicated, recognised and celebrated.
10. Review and update this policy ensuring it continues to
reflect our values and the expectations of consumers.
