...

1. PRESENTED TO:
Avinash Gianchandani
PRESENTED BY
Iqra Shafiq (BB-27771)
S.Maheen Fatima (BB-27766)
S.Arsalan Qasim (BB-27772)
Ayesha Shaheen (BB-27767)
Faiza asif (BB-27895)

2. COMPANY PROFILE:

3. INTRODUCTION
 KFC is the world largest and most well known chicken
restaurantchains with more the 10 thousand locations wo
rldwide in 80 countries.
Full Form: “Kentucky Fried Chicken”
Founder: “Colonel Harland Sanders”
Founded: March 20, 1930; 87 years ago, North Corbin,
Kentucky.
Headquarter: 1441 Gardiner Louisville, Kentucky, US.
No. of location: 19,952 in 123 countries (2015).
Income : US $23 billions . (2015)
Employees: More then 200 thousand in all over the world.
Key people : David C . Novak (Yum! Brands chairmen and
CEO) , Roger Eaton ( Yum! Brands President )

4. HISTORY:
 1890: Harland Sanders is born just outside
Henryville, Indiana.
 1930: Harland Sanders opens his first restaurant in
the small front room of a gas station in Corbin,
Kentucky.
 1936: Kentucky Governor Ruby Laffoon makes
Harland Sanders an honorary Kentucky Colonel in
recognition of his contributions to the state's cuisine.
 1940: Birthdates of the Original Recipe.
 1952: He Colonel begins actively franchising his
chicken business by traveling from town to town and
cooking batches of chicken for restaurant owners and
employees.

5.  1957: Kentucky Fried Chicken first sold in buckets.
 1964: Kentucky Fried Chicken has more than 600
franchised outlets in the United States.
 1966-1976: An independent survey ranks the
Colonel as the world's second most recognizable
celebrity.
 1997:PepsiCo, Inc. announces the spin-off of its
quick service restaurants - KFC, Taco Bell and Pizza
Hut - into Tricon Global Restaurants, Inc.
 2002: The world's largest restaurant company,
changes its corporate name to YUM! Brands, Inc.
 2008: The Colonel has a new look! KFC updates
one of the most recognized, respected and beloved
brand icons with a new logo.

6. KFC IN PAKISTAN
KFC has a presence in eighteen
major cities of Pakistan
(Karachi, Lahore, Islamabad,
Rawalpindi, Gujranwala,
Sukkur, Muree etc.) with more
than 63 outlets national wide.
Its first outlet was in Gulshan-e-
Iqbal, Karachi in January 1997.

7. PRODUCTS IN
PAKISTAN
KFC Pakistan provides 100% Halal and Hygienic products to its customers. It
offers a variety of finger-licking products, some of which are as follows:
i. Crispy Fried Chicken
ii. Zinger
iii. Twister
iv. Hotshots
v. Chicken Burger
vi. Hot wings
vii. Rice and Spice
viii. Fish Zinger
ix. Nuggets
x. Corn on the Cob
xi. French Fries

8. PRODUCTS AND SERVICES
Product :
 Their all products are different from every product
 the packaging and other
products feature are different form other
 they change there products by introducing new products but
their main product the Kentucky fried chicken is the same.
Services :
 KFC offered free home delivery service at specific branches in
specifics cities.
 They take at 30 min for delivery and the minimum delivery
order should Rs.200.
 They also provided services to celebrate the birthdays of kids
at there home or in KFC restaurants.
 Now recently KFC also provide services of mobile unit of KFC.

9. DEPARTMENTS
Marketing Department
Finance Department
Operation Department
HRM Department
Quality Control Department

10. ORGANIZATION STRUCTURE
The current structure of the organization is two
departments in the Pepsi Company.
 David Nowak is the president of Kentucky Fried
Chicken.
 John Hill is the Financial Officer leader and
Colin Moore is the director of marketing.
 Peter Waller is the head of franchising, and
Olden Lee is human resources leader.
Kentucky Fried Chicken is part of PepsiCo
separation, which is PepsiCo and PepsiCo
Restaurants International global diet. These
departments are PepsiCo based in Dallas. (2010)

11. MANAGEMENT FUNCTION
KFC Management Functions KFC management is following
the “POLCA”
P = Planning
O = Organizing
L = Leading
C = Controlling
A = Assurance
 PLANING:
● KFC has Strategic planning to increase its market worth
value of the market and its market share. They work on a
well defined strategic planning for this.
● KFC has Operational Planning to launching of a new
product to change or innovate its product line for the
customers.

12.  ORGANIZING:
Second pillar
● Concerns with Organizational structure, segmentation and
targeting of customer.
● Organization structure differs on operational level and
cooperative level. The difference is due to working activities.
 Leading:
Third pillar
● Related with staff behavior towards employees, feedback by the
employees to managers and other top level offices and customers
issues.
● HR manager are responsible for the all related issues of
employees and customers
 Controlling:
Forth pillar.
● Related with the controlling the task and its evaluation that how
a manager control all inventory management, all employees
activities, assign tasks to employees and evaluate them with
desired goals and objectives.

13. MARKETING TARGETING
“Competing products in the minds of target
consumers”
 Kids
 Teens
 Family
 Budget consumer
Target market depends upon size and growth rate
of population, company resources and structural
attractiveness of market segment.KFC target the
Asia and east side because they observe that they
people are like the chicken products, so they enter
in the market due to the demand of their chicken
products & its special spices.

14. SWOT Analysis
Strengths:
 Strong Market Share (over 50%).
 Oldest and finest in Business.
 KFC has Competitive advantage in fast food industry because of its
quality and variety of products of chicken.
 Employees are its strength who stands strong with its organization.
 Product is their strength customers come here for product ignoring
the prices
Weakness:
 Presence of Multinational competitors in the market e.g. McDonalds.
 More work from same people if worker is not trained for that job.
 Over confidence on own product.
 Lack of knowledge about their customers.
 Lack of relationship buildings with employees.

15. Opportunities:
 Cheap and easy availability of labor
 Increase consumption of fast food has increased
the market size.
 All under one roof.
 Loyal customers
 New Leadership, Domestic markets and
Customer focus.
Threat:
 Rated 83 out of 100 in term of competitiveness.
 High political instability.
 Animal diseases like bird flu.
 85% annual employee turnover for fast –food
market.

16. MISSION & VISION
MISSION STATEMENT:
To sell Food in a Fast, Friendly environment that
appeals to pride conscious heath minded
consumer improve shareholder valve and deliver
sustainable growth year after year.
VISION STATEMENT:
Our passion as a restaurant company is to put a
yum on peoples faces around the world, satisfying
customer every time they eat our food and doing
it better than others. Restaurant company the
unique eating experience at each of our
restaurant make our costumer smile and inspire
their loyalty for life.

17. CONCLUSION
 KFC is a very strong for fast food restaurants
with more than 18000 restaurant all over the
world.
They being in maturity stage KFC has high
opportunities of producing new products and
deals.
 Finally, we can understand from the case that
every business organization should understand
the importance of ethics by culture regulatory
and ecological issues in different countries.

18. RECOMMANDATION
KFC should focus on the competitor
products.
KFC need to re-vamp its vegetarian
menu and add more option to it.
The fried chicken categories already
has more option and varieties
compared to the vegetarian section.
 KFC should focus on the market surveys for
the knowledge of customers
Need to train their staff better in
handling of the cook food.

19. THANK YOU SO
MUCH FOR THE
TIME AND
ATTENTION! 