1. Assignment45– Targetaudience – Psychographics
Michael Ivan,LiamHowse,LiamCT, Mykola S
Our targetaudience isinthe regionof 15-21, thisis because popmusicisverymodernandactive
whichkids-teenagerslike.
Personality The personalityof thistarget
audience canvary.As we
mostlyhave kidsinour target
audience,Ibelieve thatmost
of themwill be immature and
veryplayful.Howeverwhen
becomingateenager,they
become more mature and
more understanding.
(Compare toreal artistsTA)
Real artiststendto be more
mature as theywant to
appeal more to the mass
audience andappeal like a
goodperson.
Values The valuesof kidscomes
downto how theywere
broughtup withtheir
parents.If the parents
broughtthemup withvalues
thenthe kidswill have them,
howeverif not,thentheywill
not have it.Howeverby
teenage yearsassocietywe
expectthemtohave been
taught propervalues.
Againcomparingto real
artists,theywill tryto do
everythingintheirpowerto
show that theyhave good
valuesanda good
personality,thiswill allow
themto become role models
for kids.
Attitudes The attitudesof the kidscan
be veryplayful andimmature
at times.Howeverwhenthey
groupup theytendto
become more mature and
will notplayaroundas much
and will listen.
Comparingtoreal artists
withinourage range,I
believethattheylike tobe
playful butalsoseemvery
mature,thisagaingiveskids
the ideaof wantingtobe like
themand setan example.
Interests From a youngage,I believe
that videogamesare a big
interestof manykids,and
evenforteenagers,Ithink
thisisthe mostobviousand
biggestones,otherinterests
come downto the person
themselves.
Comparingtoreal artists,this
can vary on the artists
themselves.Howeveritdoes
seemtobe a re-occuring
patternof videogames
appealingtoyounger
audiences.
Social Group In myresearch,I foundthat
it’smainlythe secondary
groupthat wouldbe targeted
by our music,thisisbecause
teenagerstendtolistento
musicmore.
For real artists,itdependson
how big theyare.If theyare
verywell known,thenthey
will wanttotarget a global
audience,howeverif not
thena more regionaudience.
Location The locationof our target
audience wouldmostlybe
aroundthe local area,thisis
because Idon’tthinkour
songwouldreach
internationally.
The locationof artists can
vary fromwhere theycome
fromand where theymove
to.
2. Assignment45– Targetaudience – Psychographics
Michael Ivan,LiamHowse,LiamCT, Mykola S
Type of person I believethe type of person
that our targetaudience
wouldbe mainstreamer.This
isbecause our target
audience isexposedtoa lot
of mainstreammusic,
therefore theywouldbe
more likelytobe a
mainstreamer.
Againthismore dependson
the artist themselves,
dependingonwhatthey
come up as an artist.If they
become verybigthenthey
are likelytobecome
mainstream, howeverif not
thentheymightstruggle.
