1. Task 2 How effectively is the combination of your main product and ancillary texts?

6. Creativity/Talent This is meaning is presented in the performance section of our video where they are both shot playing instruments, Marlene on the key board and William on guitar. When considering how we were going to sell our product the ‘Falkues’ to our target audience it was very clear that to do this successfully we need to present them with their instruments. This is because the playing of instruments is a skill and talent, and people believe that making your music is what makes and artists so organic. This is most certainly due to the fact that creating music and lyrics give a strong sense that their songs are personal to themselves and are references to real things and emotions. This concept is very important to the ‘Falkus’ as their start image is ‘all about the music’ their star image presents how they are most ambitious about their sound and communicating to their audience than everything else. To convey all of the above we need to create an interesting performance concept and layout to reflect this talent and above all else their creativity and originality. It was with this desire that we decided to create a strong concept which would project their talent and reflect their creativity and so we created the detailed textile collages. These collages represent their passion for art (having gone to art school) and creates a very effective uniqueness as it is a concept not explored or translated by any artists.