2. The conjuring print analysis
The conjuring uses print advertisement in conventional
forms such as film posters for example. This is effective
because the film becomes more and more well done and
offers the chance for below the line advertising as the
public can share and relate with there thoughts on the
film. The conjuring also used its trailer as a conventional
form of advertisement. This portrayed the narrative as a
captivating and scary film which informed horror fans of
certain elements of the film they may want to see. The
conjuring also used billboards, and advertisements in
magazines and newspapers, including critically
acclaimed quotes. This gave the target audience more
insight as they can evaluate the trusted opinions of
critics.
3. film poster 1
This film poster is the most seen and
iconic film poster published to
advertise ‘the conjuring’ the gaunt like
tree and the hanging rope has been
placed outside the house to hint at the
narrative to the audience. The rope
could also be described as an enigma.
This is because the audience are un
aware why it is there or who was
hanged. This may intrigue the
audience even more and make them
want to see the film. In addition to this
the foggy nature of the picture adds to
the sinister aspect of the tree and the
rope.
There is a shadow of a person under
the tree. This also adds to the enigma.
It makes the audience want to know
who's shadow it is. Which may intrigue
them to see the film.
4. Film poster 2
• This film poster is also quite iconic
for the conjuring. This is because the
doll links to the film Annabelle who
are the same makers of the
conjuring. This adds more identity to
the creators, making there new films
more well known. The eyrie
background and colour scheme
gives the poster a sinister nature
and would put the audience on edge.
This poster also creates an enigma
as you cannot see the identity of the
character sitting in the chair. This
may also intrigue the audience to
see the film so they may find out the
identity of the hidden character. The
font is the same as all the other
posters. This gives the film more
identity and will make it more well
known as it becomes more and more
recognisable.
5. Film poster 3
• This poster can also be described as
enigma. This is because the audience
can clearly see her facial expression
displays fear and anxiety. This would
leave the audience to wonder what
has made her so scared. Therefore
this may intrigue the target audience
to see the film in order to find out. The
fact that the protagonist of the poster
is holding a match in darkness shows
the audience that she is a
disadvantage. This helps the audience
to build a relationship with the
characters as they would feel
sympathy for the character. The
poster also says the film was based
on a true story. This makes the
audience more worried and intrigued
because it could be seen as a real life
problem.
7. Social networking
• The conjuring used
conventional ways of
advertising such as
distributing newsfeeds and
pages on Facebook and
Twitter. This helped with the
advertising of the film
because these social
networking sites are so
popular. In addition to this it
conforms to the audience
theory. The fact that members
of Facebook and twitter can
mutually post about a film
means that the identity will be
more well known.
8. Broadcasting
The conjuring Trailer was broadcasted onto YouTube and was shown at
the cinema before other similar film. This is effective because these
films have the same target audiences, an example of this is sinister.
The conjuring trailer was put on before this film in cinema which made
advertising a lot easier. In addition YouTube I so widely used and
videos can be charged very easily. This means the film is easily
encouraged below the line marketing. The trailer itself was very
intense and leaves the audience on enigma as they never see the
antagonist. This could intrigue the audience even more.
