Practicing Safe Crowdfunding starts with understanding the threats and risks of crowdfunding. Have you identified your intellectual property? Do you know if you have intellectual property? Mary Juetten provides the necessary steps to make sure you are safely crowdfunding and increasing your chances of success.

1. Mary Juetten, Founder & CEO
@traklight
@maryjuetten
#practicesafecf
LAUNCH - Feb 24, 2014
PRACTICE SAFE CROWDFUNDING™
"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

2. Entrepreneurs’ World

3. Innovation Capture is Hard

4. “

5. Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.

6. #practicesafecf
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH

7. What is IP?
•
•
•
•
Patents (utility & design)
Copyright ©
Trademark/Service mark TM SM ®
Trade secrets – unsung heroes
NO legal advice provided!

8. IP Misconceptions
• IP is just for Tech companies & Patents are the only
IP for inventors.
• You can copy anything without
a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.

9. 1: ID your IP
✔
WHY
WHO
WHAT
WHEN
WHERE
2: PROTECT IP

10. 3: PICK A PLATFORM
REWARDS BASED:
Kickstarter & Indiegogo  How it works online!
EQUITY BASED:
Not yet legal  Online Business Planning
OTHER:
Angel List, Lending Club, Intrastate:Georgia,
MicroVentures, Prosper

11. GET READY NOW
Same steps as other Financing Sources

12. REWARDS
CHOOSE THE BEST PLATFORM FOR
YOU:
• ALL OR NOTHING
• % BASED ON TYPE
• BE REALISTIC

13. 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com

14. CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
WAY BEFORE
Traklight blog

15. 5: CREATE PITCH
ONLINE
`
Campaign
Business Plan
Projections

16. Ignorance is NOT a Defense
Be Careful:
Video
Copy
Business Plans
Music

17. READ READ READ
Read License & Permission to Use

18. CODE: LAUNCH25
IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
TAKE OUR FREE RISK QUIZ
Slideshare: Traklight
Mary Juetten
mejuetten@traklight.com
@traklight @maryjuetten