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Traklight Montreal LES Chapter Crowdfunding Presentation

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PRACTICE
SAFE
CROWDFUNDING®
MARY JUETTEN @maryjuetten @traklight

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Mary Juetten
Founder & CEO Traklight
@traklight
@maryjuetten
mejuetten@traklight.com
• CEI Incubator Graduate
• Forbes, AB...

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Find your Crowd
Prepare, prepare, prepare
Read, read, read
*Applies for all fundraising
TOP THREE TIPS FOR
CROWDFUNDING*

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Traklight Montreal LES Chapter Crowdfunding Presentation

  1. 1. PRACTICE SAFE CROWDFUNDING® MARY JUETTEN @maryjuetten @traklight
  2. 2. Mary Juetten Founder & CEO Traklight @traklight @maryjuetten mejuetten@traklight.com • CEI Incubator Graduate • Forbes, ABA Legal Tech Today, StartupGrind Contributor • 30 years business experience • J.D., CPA, CA • CfIRA, CFPA since 2012 • MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker • SUCCESS Magazine Start Small, Win Big 2013 winner Slides available on slideshare.net/Traklight Additional resources – Traklight.com Resource page Free Business Risk Assessment
  3. 3. Find your Crowd Prepare, prepare, prepare Read, read, read *Applies for all fundraising TOP THREE TIPS FOR CROWDFUNDING*
  4. 4. Identify IP Protect IP Pick a Platform Build Social Capital Create a Pitch Fundraising Approach
  5. 5. Identify and Protect IP When? = Before you go public Why? = how it works online, business plan onlinebus
  6. 6. PpPick a Platform: Crow Crowdfunding Federal Securities Equity is not yet legal instead: 20ish states enacted | 20ish - Reg A+ (June 19,2015)S
  7. 7. Fundraising options
  8. 8. Pick a Platform: Rewards Based
  9. 9. PreSell | Market Validation
  10. 10. Rewards: Be Realistic No cap
  11. 11. Build Social Capital Success is directly related to social capital • Quality not quantity • Content is king • Start early
  12. 12. Ignorance Is NOT A Defense Be Careful: Video, Copy, Music, Photos, etc
  13. 13. Read, Read, Read Read license and permission to use
  14. 14. A Tale of 2 Campaigns Genetic Art - T shirts - Portraits Channels - Obsessed pet owner - Animal organizations Convert steel shipping containers into medical clinics - cooling/heating installed - most of medical equipment needs/electric and sink - durable, quickly installed Channels - General PR & Mother’s Day launch
  15. 15. Lessons Learned
  16. 16. 2nd attempt = success

Editor's Notes

  • Insert EGFS presenter.
  • Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
  • Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
  • Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
  • Just campaigns. DNA shirt doesn’t get to goal. G3box meets their goal. Lessons learned on a slide

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