Traklight slides LES July 7th - Ready Set ... Not Yet!
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Crowdfunding update for LES Emerging Ventures.
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Traklight slides LES July 7th - Ready Set ... Not Yet!
- 1. "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Ready, Set … Not Yet! Mary Juetten, Founder & CEO @maryjuetten @traklight July 7, 2014 LES: Silicon Valley Chapter
- 2. L OVERVIEW REWARDS BASED: Indiegogo, Kickstarter, Rocket Hub & 1500+ more EQUITY BASED (non-accredited): Debt or Security OTHER (accredited): Angel List, Lending Club, Prosper, MicroVentures
- 3. A Tale of Two Campaigns 2
- 4. What they do. • Genetic Art – Ts – Portraits • Channels – Obsessed pet owner – Animal organizations • Convert Steel shipping containers into medical clinics • Cooling/Heating installed • Most of medical equipment needs/electric and sink • Durable • Quickly Installed
- 5. Seriously?... Try again? • Lessons learned • New plan of action • New cause • New business opportunity
- 6. The new plan. • Pre-Selling • HEAVY PR – Social Presence – Local media • Partnering • Get it in writing • New rewards structure • SCHEDULE
- 7. Results?!
- 8. IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH CROWDFUNDING APPROACH
- 9. Got Intellectual Property? Why Care… • IP theft costs $250 billion annually • 100% of all companies have IP • Intangible assets are often more than 75% of company values; startups more than 90% Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
- 10. STEP 4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity social icon: creative nerds, iconarchive.com
- 12. ISSUER : JOBS Act 1. Registration & Incorporation in US 2. Names – Directors, Officers, >20% SH 3. Business Description & BUSINESS PLAN 4. Prior years Tax Returns 5. Financial Statements 6. Use of Proceeds 7. Offering Details & Progress Updates 8. Share price & methodology (VALUATION) 9. Ownership & capital 10. Capital (existing, offering & differences)
- 13. SEC RULES: 585 PAGES
- 15. Equity/Debt Status Ready, Set, Not Yet! SEC Rule comment ended Feb 3rd, 2014 Intrastate live in several states Photo credit – Richard Winchell
- 16. RULES – FORM C Disclosure 1. Registration & Incorporation in US 2. Names – Directors, Officers, >20% SH 3. Business Description ONLY 4. Prior years Tax Returns 5. Financial Statements ONGOING & ANNUAL REPORTS 6. Use of Proceeds 7. Offering Details & Progress Updates 8. Share price & methodology (VALUATION) 9. Ownership & capital 10. Capital (existing, offering & differences)
- 17. GAAP Financial Statements < $100K – CEO $100K to < $500K Review $500K = AUDIT by non-PCAOB but licensed Certified Professional Accountant (CPA) Firm Not the same CPA as preparations
- 18. Devil in the Details $XM Valuation/ $X per share price/ Total $XK Use of Proceeds MAKE SELL OPERATE $XK Now $XK $YK $ZK $XK Next $XK $YK $ZK $XK Then $XK $YK $ZK $
- 20. JOBS ACT 2.0????? Financial Statements ONGOING & ANNUAL REPORTS Audit relaxed Total raised to $3m #releasetherules
- 21. Questions? Mary Juetten mejuetten@traklight.com @traklight @maryjuetten www.traklight.com TAKE OUR FREE RISK QUIZ http://hub.am/1n6zjlJ
Editor's Notes
- Quality not quantify
- Registration & Incorporation in the U.S. Name, legal status, address, website, etc. 2. Names of directors, officers, and 20% stockholders 3. A description of the business and the anticipated business plan of the issuer 4. Prior year tax returns 5. Financial statements 6. Description of intended use of raised capital & proceeds 7. Target offering amount, deadline, and regular progress updates through the life of the offering 8. Share price and methodology for determining the price 9. Description of the ownership and capital structure of the issuer, including a lot of detail about the terms of the securities being sold 10. Terms of any other outstanding securities of the company, including a summary