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Protecting your business ideas including crowdfunding

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Protecting your business ideas including crowdfunding

  1. 1. PROTECTING YOUR IDEAS Mary Juetten, Founder & CEO"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
  2. 2. Got Intellectual Property? Why Care…• IP theft costs US companies $250billion annually• 100% of all companies have IP• 700K new startups annually vs. 20%protected IP after 1st year• IP is most valuable asset and not onyour Balance Sheet• Exclude competition; Attractinvestment (incl. crowdfunding);Leverage & license• Avoid IP loss, infringement, orbusiness failureDisclaimer: This is intended to be general information. Nothing in this presentation constituteslegal advice. Please consult with an attorney before making any intellectual property protectiondecisions.
  3. 3. What is IP?• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
  4. 4. IP Misconceptions• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors• Trade secrets are the easiest to protect because there is no registration.• You can copy anything without a copyright ©• You can copyright an idea.• Domain = TM• If I pay for it, I own it.• Patents means right to make or sell
  5. 5. Intellectual Property & Crowdfunding• REWARDS BASED:Kickstarter, Indiegogo, Rocket Hub  How itworks online!• EQUITY BASED:Not yet legal  Online Business PlanningRequired
  6. 6. Strategies to 1.ID IP 2.Protect IP✔ WHY WHO WHAT WHEN WHERE
  7. 7. WHO: IP Ownership Challenges• Multiple Inventors• Who you are? Employee of another company• Proper Assignment of IP Rights – personal versus company• Assume that Ownership automatically extends outside the US
  8. 8. WHAT: Business Plan/Funding Presentation• Idea• URL• Name• Know how• Employees• Contractors
  9. 9. WHEN: Key Dates to Remember• Date of Idea/Invention (First to Invent  First INVENTOR to file)• Date of Use• Date of Filing• Date of Conversion• Renewals
  10. 10. Strategies to Protect IPFiling:Patent/TM/Copyright $$$$$ORSecret $
  11. 11. Strategies to Protect IP• Do it Yourself: – USPTO.gov – Copyright.gov• Hire a Professional: – Attorney, Consultant, Legal Zoom, Rocket Lawyer• Secrets: – Notary, IP Vault, Copyright software
  12. 12. Case Studies IP Awareness Assessm ent 2/ 26/ 13 11:42 AM• Inventor• IP category Trademarks Website IP Strategies & Best Practices Trademarks Copyrights Design Patents ` Q5. Do you control and manage the proper use of your trademark by other users you have authorized? 1. Yes. 2. No. 3. Not sure.• Trade Secrets Software Utility Patents Using Technology of Others Next Licensing Technology to Others International IP Rights IP Asset Tracking Before starting the assessment, please note:• Save the link for this page as a favorite/bookmark on your browser. Restaurant In the “Internet Options” of your browser, deselect/uncheck history on exit. This will allow you to return and resume your assessment session in case you cannot finish it in one sitting. This will Important Notice also allow you to access your training materials and assessment results at your convenience. Please note that any information provided As you are answering the assessment questions, choose the answer that best applies to your here does not constitute legal advice, but is business or circumstances as an independent invento r or individual. Where applicable, cho ose all intended to increase your IP awareness. When filing an application for obtaining the responses that apply to your situation. specific IP rights, it is recommended that you Responses or data collected in the assessment are not stored or used by the USPTO or NIST MEP. obtain professional legal assistance. The IP Awareness Assessment contains links to• external websites. USPTO does not maintain Traklight! those external sites and is not responsible for the material found therein. Accessibility Federal Activities Inventory Department of Commerce Strategy Targeting Organized Privacy Policy Reform (FAIR) Act NoFEAR Act Report Piracy (STOP!) Terms of Use Notification and Federal Regulations.gov Careers Security Employee Antidiscrimination STOP!Fakes.gov Site Index and Retaliation (NoFEAR) Act Department of Commerce Contact Us Emergencies/Security Alerts Budget & Performance USA.gov USPTO Webmaster Information Quality Guidelines Freedom of Information Act This page is owned by Inventor Resources. Last Modified: February 26, 2013 http:/ / www.uspto.gov/ inventors/ assessm ent/ assessm ent.htm l Page 1 of 2
  13. 13. Be Prepared - Resources• CfPA, CfIRA• Crowdfundingroadmap.com Annual Oct 14th – 16th Convention & Bootcamp• Crowdfundcast.com – podcast• Getting Started with Crowdfunding Investing for Dummies in a Day• Crowfunding Hatchery• Traklight.com/IP Cloud – free resources
  14. 14. Strategies to 1.ID IP 2.Protect IP• Incubators & Accelerators• Mentors• SBDC• SCORE• Startup Arizona, America• Competitions – ACA Innovation Challenge• Resources – TrakLight.com - IP Cloud
  15. 15. Thank You IDENTIFY. PROTECT. SUCCEED. www.traklight.com Mary Juetten mejuetten@traklight.com @traklight

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