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Intellectual Property 101: How to Leverage Intangible Value for Your Clients

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Intellectual Property (IP)
101
HOW TO LEVERAGE
INTANGIBLE VALUE FOR
YOUR CLIENTS

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Disclaimer: This presentation is intended to be general information. Nothing in the
presentation constitutes legal advice....

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Agenda
Review the four types of IP | Intangible Assets
How to identify and protect IP | Intangibles
Common IP Misconceptio...

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Intellectual Property 101: How to Leverage Intangible Value for Your Clients

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Small and medium businesses all have valuable intangibles and intellectual property. Learn about the four types of IP and how to identify, protect, and manage your client's IP to minimize risk and maximize value.

Small and medium businesses all have valuable intangibles and intellectual property. Learn about the four types of IP and how to identify, protect, and manage your client's IP to minimize risk and maximize value.

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Intellectual Property 101: How to Leverage Intangible Value for Your Clients

  1. 1. Intellectual Property (IP) 101 HOW TO LEVERAGE INTANGIBLE VALUE FOR YOUR CLIENTS
  2. 2. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. IP 101 MAXIMIZING CLIENT BUSINESS VALUE MAY 4, 2016
  3. 3. Agenda Review the four types of IP | Intangible Assets How to identify and protect IP | Intangibles Common IP Misconceptions IP Management Best Practices Methodology for Advising your Clients
  4. 4. Competing Daily Tasks
  5. 5. 4 Types of IP NAMES OUTSIDE CREATORS PRODUCT & SERVICES
  6. 6. Patents TM Copyright Trade Secrets Capturing & Retaining Innovation is Hard
  7. 7. Patents (Utility & Design) What is IP?
  8. 8. Homepage Protect Names – TM SM or ®
  9. 9. Name Image courtesy: MG Siegler
  10. 10. Copyright ©
  11. 11. Trade Secrets = Value Careful re BYOD Image courtesy: Beverley Goodwin
  12. 12. POLLING Q1 What percentage of companies have IP? - 50% - 100%
  13. 13. IP Misconceptions
  14. 14. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconception
  15. 15. Domain names = TM IP Misconception
  16. 16. If I pay for it, I own it or if you haven’t taken the steps to secure your IP, it does not mean “game over” IP Misconception
  17. 17. $$$$$$$$$$$ = Rebrand
  18. 18. Work for Hire – software & branding
  19. 19. You can copy anything without the © symbol IP Misconception
  20. 20. Patents mean right to make or sell. Just because you applied for a patent does not mean you’re first to invent. I IP Misconception
  21. 21. Prototype
  22. 22. Trade secrets are easy to protect IP Misconception
  23. 23. Restaurant
  24. 24. POLLING Q2 Does all IP require registration?
  25. 25. DON’T GET SUED OTHERS’ WORK SOCIAL MEDIA
  26. 26. Image courtesy: Shelby Asistio
  27. 27. Careful re Social Media & Celebrities
  28. 28. METHODOLOGY CANNOT SELL WHAT YOU DO NOT OWN
  29. 29. Exclude competition Attract investment (including crowdfunding) Leverage and license Avoid IP loss, infringement, or business failure When do your clients Need an IP strategy?
  30. 30. IP theft costs US companies $300 billion annually
  31. 31. 500K new startups monthly vs. 20% protected IP after 1st year
  32. 32. 80% of a business’ value is in their IP & Intangibles.
  33. 33. POLLING Q3 From 1994 to 2014, how many IP cases were filed on average in US District Courts? a) 2,000 b) 5,000 c) 9,000 d) 25,000
  34. 34. • Who are you? Employee of another company? • Personal vs. Company? • Outside the US? Ownership
  35. 35. READ contracts, licenses, and permission to use
  36. 36. Ignorance Is NOT A Defense
  37. 37. Identify IP Protect IP Pick a Platform Build Social Capital Create a Pitch Fundraising Approach
  38. 38. POLLING Q4 Do Trade Secrets need registration? Yes No
  39. 39. Traklight’s Software Platform
  40. 40. Traklight’s Software Platform
  41. 41. Traklight Pro Platform
  42. 42. 7 Things You Can Do Now 1. Make sure your identify and inventory your IP 2. Think of your IP in all relevant contracts 3. Develop and communicate your IP protection policies in y our company, make it part of your business 4. Get everyone committed, including your board & senior management 5. Use due diligence and other risk assessments to know w here you stand 6. Document and secure your IP in a verifiable way 7. Review your IP protection and proactively manage it
  43. 43. Available Resources BLOG – Traklight.com HBO’s SILICON VALLEY SCHOOLS STARTUPS EBOOK SLIDESHARE/TRAKLIGHT @maryjuetten @traklight Traklight Iron Mountain Whitepaper on IP Protection, Software Escrow Dummies Book and other resources contact escrow@ironmountain.com or @Jboruvka on Twitter plus Technology Escrow Blog @ ironmountain.com
  44. 44. QUESTIONS?

Editor's Notes

  • Insert IM IPM logo
  • Please fix formatting and font
  • Brand confusion – names are not enough.
  • Check out creative commons. Org for licensing.
  • Patent, contracts etc.
  • Under the radar is expensive
    Rebranding to save TM $
  • Please fix formatting and font
  • 9.5 -12 Million businesses Estimated to trade hands in the next 10-20 years
    70% of small businesses
    $10 Trillion in value
    35% of small business owners rely on exit for retirement
  • Add in IM IPM

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