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IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]

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IP 101:Why Startups should
care about IP from Day One
Maximize Valuable Strategic Assets | Minimize Risk

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Mention:
@traklight
@maryjuetten
Hashtag:
#PHXstartupweek
#ChaseBasecamp
#yesphx
#startuplife

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Got intellectual property?
Why care…
100% of all companies have IP.

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IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]

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Entity formation, contracts, IP, co-founder agreements, insurance and more are critical for maximizing value and minimizing startup risk. All startups have IP and it's more than 80% of your valuation!

Entity formation, contracts, IP, co-founder agreements, insurance and more are critical for maximizing value and minimizing startup risk. All startups have IP and it's more than 80% of your valuation!

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IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]

  1. 1. IP 101:Why Startups should care about IP from Day One Maximize Valuable Strategic Assets | Minimize Risk
  2. 2. Mention: @traklight @maryjuetten Hashtag: #PHXstartupweek #ChaseBasecamp #yesphx #startuplife
  3. 3. Got intellectual property? Why care… 100% of all companies have IP.
  4. 4. Capturing innovation (and thus value) is hard.
  5. 5. Over 80% of a business’ value is in their IP.
  6. 6. IP theft costs US companies $300 billion annually
  7. 7. 700K new startups annually vs. 20% protected IP after 1st year
  8. 8. Exclude competition: Attract investment (including crowdfunding); Leverage and license. When do you need an IP strategy?
  9. 9. Avoid IP loss, infringement, or business failure. When do you need an IP strategy?
  10. 10. Patents (Utility & Design) What is IP?
  11. 11. Copyright © What is IP?
  12. 12. Trademarks TM SM What is IP? Image courtesy: Shelby Asistio ®
  13. 13. Trade Secrets— unsung heroes What is IP? Image courtesy: Beverley Goodwin
  14. 14. IP Misconceptions
  15. 15. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconceptions
  16. 16. Trade secrets are the easiest to protect because there is no registration. IP Misconceptions
  17. 17. You can copy anything without a copyright © IP Misconceptions
  18. 18. You can copyright an idea. IP Misconceptions
  19. 19. Domain = TM IP Misconceptions
  20. 20. If I pay for it, I own it. IP Misconceptions
  21. 21. Patents mean right to make or sell. IP Misconceptions
  22. 22. Software
  23. 23. Restaurant
  24. 24. Branding
  25. 25. Prototype
  26. 26. Name Image courtesy: MG Siegler
  27. 27. Homepage
  28. 28. Questions????
  29. 29. Follow me @traklight @maryjuetten Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

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