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IP 101:Why Startups should
care about IP from Day One
Maximize Valuable Strategic Assets | Minimize Risk
Mention:
@traklight
@maryjuetten
Hashtag:
#PHXstartupweek
#ChaseBasecamp
#yesphx
#startuplife
Got intellectual property?
Why care…
100% of all companies have IP.
Capturing innovation
(and thus value) is hard.
Over 80% of a business’
value is in their IP.
IP theft costs US
companies $300 billion
annually
700K new startups
annually
vs.
20% protected IP
after 1st year
Exclude competition:
Attract investment (including crowdfunding);
Leverage and license.
When do you need
an IP strategy?
Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?
Patents
(Utility & Design)
What is IP?
Copyright ©
What is IP?
Trademarks
TM SM
What is IP?
Image courtesy: Shelby Asistio
®
Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
IP Misconceptions
IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Misconceptions
Trade secrets are the easiest to
protect because there is no
registration.
IP Misconceptions
You can copy anything
without a copyright ©
IP Misconceptions
You can copyright an idea.
IP Misconceptions
Domain = TM
IP Misconceptions
If I pay for it, I own it.
IP Misconceptions
Patents mean right
to make or sell.
IP Misconceptions
Software
Restaurant
Branding
Prototype
Name
Image courtesy: MG Siegler
Homepage
Questions????
Follow me @traklight
@maryjuetten
Disclaimer: This presentation is intended to be general information. Nothing in the pres...
IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]
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IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]

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Entity formation, contracts, IP, co-founder agreements, insurance and more are critical for maximizing value and minimizing startup risk. All startups have IP and it's more than 80% of your valuation!

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IP 101: Why Startups Should Care About IP from Day 1 [Phoenix Startup Week]

  1. 1. IP 101:Why Startups should care about IP from Day One Maximize Valuable Strategic Assets | Minimize Risk
  2. 2. Mention: @traklight @maryjuetten Hashtag: #PHXstartupweek #ChaseBasecamp #yesphx #startuplife
  3. 3. Got intellectual property? Why care… 100% of all companies have IP.
  4. 4. Capturing innovation (and thus value) is hard.
  5. 5. Over 80% of a business’ value is in their IP.
  6. 6. IP theft costs US companies $300 billion annually
  7. 7. 700K new startups annually vs. 20% protected IP after 1st year
  8. 8. Exclude competition: Attract investment (including crowdfunding); Leverage and license. When do you need an IP strategy?
  9. 9. Avoid IP loss, infringement, or business failure. When do you need an IP strategy?
  10. 10. Patents (Utility & Design) What is IP?
  11. 11. Copyright © What is IP?
  12. 12. Trademarks TM SM What is IP? Image courtesy: Shelby Asistio ®
  13. 13. Trade Secrets— unsung heroes What is IP? Image courtesy: Beverley Goodwin
  14. 14. IP Misconceptions
  15. 15. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconceptions
  16. 16. Trade secrets are the easiest to protect because there is no registration. IP Misconceptions
  17. 17. You can copy anything without a copyright © IP Misconceptions
  18. 18. You can copyright an idea. IP Misconceptions
  19. 19. Domain = TM IP Misconceptions
  20. 20. If I pay for it, I own it. IP Misconceptions
  21. 21. Patents mean right to make or sell. IP Misconceptions
  22. 22. Software
  23. 23. Restaurant
  24. 24. Branding
  25. 25. Prototype
  26. 26. Name Image courtesy: MG Siegler
  27. 27. Homepage
  28. 28. Questions????
  29. 29. Follow me @traklight @maryjuetten Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

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