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500 Startups | IP 101 | Traklight

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500 Startups | IP 101 | Traklight

  1. 1. 500 Startups IP 101: Why Care about IP as a Startup??? @maryjuetten @traklight Oct 21, 2014 Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an
  2. 2. Small Business World
  3. 3. Capturing innovation (and thus value) is hard.
  4. 4. Over 80% of a business’ value is in their IP.
  5. 5. Got intellectual property? Why care… 100% of all companies have IP.
  6. 6. IP theft costs US companies $250 billion annually
  7. 7. 700K new startups annually vs. 20% protected IP after 1st year
  8. 8. When do you need an IP strategy? Exclude competition: Attract investment (including crowdfunding); Leverage and license.
  9. 9. When do you need an IP strategy? Avoid IP loss, infringement, or business failure.
  10. 10. What is IP? Patents (Utility & Design)
  11. 11. What is IP? Copyright ©
  12. 12. What is IP? Trademarks Image courtesy: Shelby Asistio ™ ℠ ®
  13. 13. What is IP? Trade Secrets— unsung heroes Image courtesy: Beverley Goodwin
  14. 14. IP Misconceptions
  15. 15. IP Misconceptions IP is just for tech startups or tech companies, and patents are the only IP for inventors.
  16. 16. IP Misconceptions Trade secrets are the easiest to protect because there is no registration.
  17. 17. IP Misconceptions You can copy anything without a copyright ©
  18. 18. IP Misconceptions You can copyright an idea.
  19. 19. IP Misconceptions Domain = TM
  20. 20. IP Misconceptions If I pay for it, I own it.
  21. 21. IP Misconceptions Patents mean right to make or sell.
  22. 22. Branding
  23. 23. Restaurant
  24. 24. Name Image courtesy: MG Siegler
  25. 25. Software
  26. 26. Prototype
  27. 27. Homepage
  28. 28. Who: IP Ownership Challenges • Multiple inventors • Who are you? Employee of another company • Proper assignment of IP rights — personal vs company • Assume that ownership extends outside the US
  29. 29. When: Key Dates to Remember • Date of Idea/Inventions (First to Invent → First INVENTOR to file) • Date of Use • Date of Filing • Date of Conversion • Renewals
  30. 30. What: Business Plan/Funding Presentation • Idea • URL • Name • Know how • Employees • Contractors
  31. 31. Strategies to Protect IP Hire a Professional: - Attorney, Consultant, - LegalZoom, Rocketlawyer Do It Yourself: - USPTO.gov - copyright.gov Secrets: - Notary - IP Vault - Copyright software
  32. 32. Fundraising Approach Identify IP Protect IP Pick a Platform Build Social Capital Create a Pitch
  33. 33. Start on the right Trak Do NOT start with creating a campaign, pitch, or business plan. THIS APPLIES TO ALL FINANCING!
  34. 34. Read, Read, Read Check out CreativeCommons.org
  35. 35. Software Platform
  36. 36. Rewardli Deal www.rewardli.com/ offers/2408-traklight 25% off ID your IP®
  37. 37. Questions? www.traklight.com Take our Free Risk Quiz Mary Juetten mejuetten@traklight.com @traklight @maryjuetten Slides available on slideshare.net/Traklight

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