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Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice....
Mary Juetten
CEO Traklight
@traklight
@maryjuetten
mejuetten@traklight.com
• Founder Traklight.com
• Co-founder Evolve Law...
PETER THORSSON
BUSINESS DEVELOPMENT
Peter Thorsson leads business
development work for Palo Alto
software, maker of LivePl...
ASK Qs
Your client’s world
Competing Daily Tasks
AGENDA
1. Foundational
2. Identify & Inventory IP
3. IP Strategy
4.Financial Projections
5. Compare Actual to
Projections
...
Foundational
• Are you an employee of another
company
• Proper assignment of IP rights —
personal vs company
• Assume that...
People: Cofounders;
Contractors; Employees
Handshakes = Headaches
IP Ownership
Challenge
Multiple Inventors
Software Work for Hire
Fines, Penalties
(don’t forget interns)
Got intellectual proper
Why care…
100% o
companies
80% of a business’ value
is in their IP.
Copyright
©
A patent is not:
Trademark
A patent is not:
Image courtesy: Shelby Asistio
™ ℠ ®
Trade Secrets—
unsung heroes
Not always patents:
Image courtesy: Beverley Goodwin
Key Dates to
Remember
• Date of Idea/Inventions (First to
Invent → First INVENTOR to file)
• Date of Use
• Date of Filing
...
Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?
Exclude competition:
Attract investment...
Five IP Mis-steps
IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Mis-steps
Patents mean right
to make or sell.
IP Mis-steps
You can copy anything
without a copyright ©
IP Mis-steps
Domain = TM
IP Mis-steps
If I pay for it, I own it.
IP Mis-steps
Read, Read, Read
Read contracts, licenses, and
permission to use
Read, Read, Read
Check out CreativeCommons.org
Strategies to Protect IP
Secrets:
- Notary
- IP Vault
- Copyright software
Hire a Professional:
- Attorney, Consultant,
- ...
KPI TRACKING
Set goals with your clients, advise them
on how to achieve them, track financial
trends, and grow faster and ...
UNDERSTANDING KPIS
“WOULD YOU TELL ME, PLEASE, WHICH WAY I OUGHT TO GO FROM HERE?” SAID ALICE
“THAT DEPENDS A GOOD DEAL ON...
Businesses grow 30% faster
when they actively plan, track
against that plan, and adjust
for growth?*
*Cranfield University...
● Financial KPIs
○ Revenue
○ Expenses
○ Gross Margin
○ Net Profit
○ AR/AP
WHAT TO TRACK
● Track ACTUAL Financial KPIs against:
○ Planned Results
○ Previous Period
○ Same Period Last Year
● Analyze VARIANCE
○ ad...
Financial Goals
should always
be SMART
WHAT TO TRACK
Revenue
Breakdown by
stream
Expenses
Breakdown by
direct costs and
major expenses
WHAT TO TRACK
Operating Income
Revenue minus direct
cost and expenses
(except interest and
taxes)
Net profit
Revenue minus direct
costs ...
Accounts Receivable
A/R balance
Days to get paid (average)
Accounts Payable
A/P balance
Days to pay (average)
WHAT TO TRACK
Cash on Hand and Net Cash Flow
WHAT TO TRACK
LIVEPLAN
IS ONE SOLUTION
• Automated KPIs
• Integrated with QuickBooks and XERO
• Planned vs. Actual vs. Previous Period
•...
LIVEPLAN APP DEMO
GET TO KNOW LIVEPLAN
JOIN OUR PARTNER PROGRAM
• Receive a free LivePlan
account
• Gain access to our Garrett’s
bike shop d...
LIVEPLAN EXPERT ADVISOR CERTIFICATION
• Budgeting and Forecasting
• Cash Flow Management
• Business Planning
• Industry Be...
LIVEPLAN EXPERT ADVISOR CERTIFICATION
Attend our 2 hour certification course
Earn 2 CPE credits
Next course dates:
Wed. De...
LIVEPLAN EXPERT ADVISOR CERTIFICATION
Qualifications for the directory listing:
1. Be a certified Expert Advisor
2. Have t...
Traklight’s Software Platform
Traklight’s Software Platform
Traklight’s Software Platform
Traklight’s Dashboard
Traklight’s Dashboard
Traklight’s Snapshot Report
Traklight’s Strategy Report
Traklight’s IP Inventory
Traklight’s Vaults
Traklight’s Vaults
Custom Portals
www.traklight.com
Free Business Risk Assessment
mejuetten@traklight.com
@traklight
Slides available on slideshare.net/Trak...
Minimize Your Client's Risk: From IP to Cash Flow
Minimize Your Client's Risk: From IP to Cash Flow
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Minimize Your Client's Risk: From IP to Cash Flow

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Most businesses are unaware of the legal issues businesses can face at the outset. Often it is simple mistakes or omitted steps that jeopardize a company's future. Areas covered during this webinar include: foundational decisions, financial projections, intellectual property, record-keeping, fundraising preparation, employee versus contractor decisions, and entity types.

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Minimize Your Client's Risk: From IP to Cash Flow

  1. 1. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. Minimize Your Client’s Risk FROM INTELLECTUAL PROPERTY (IP) TO CASH FLOW December 8th, 2015
  2. 2. Mary Juetten CEO Traklight @traklight @maryjuetten mejuetten@traklight.com • Founder Traklight.com • Co-founder Evolve Law • Forbes, ABA LegalTech Contributor • 30 years business experience • J.D., CPA, CA • MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker • SUCCESS Magazine Start Small, Win Big 2013 winner
  3. 3. PETER THORSSON BUSINESS DEVELOPMENT Peter Thorsson leads business development work for Palo Alto software, maker of LivePlan, where he crafts strategic partnerships that help entrepreneurs succeed.
  4. 4. ASK Qs
  5. 5. Your client’s world
  6. 6. Competing Daily Tasks
  7. 7. AGENDA 1. Foundational 2. Identify & Inventory IP 3. IP Strategy 4.Financial Projections 5. Compare Actual to Projections 6. Track Over Time
  8. 8. Foundational • Are you an employee of another company • Proper assignment of IP rights — personal vs company • Assume that ownership extends outside the US
  9. 9. People: Cofounders; Contractors; Employees
  10. 10. Handshakes = Headaches
  11. 11. IP Ownership Challenge Multiple Inventors
  12. 12. Software Work for Hire
  13. 13. Fines, Penalties (don’t forget interns)
  14. 14. Got intellectual proper Why care… 100% o companies
  15. 15. 80% of a business’ value is in their IP.
  16. 16. Copyright © A patent is not:
  17. 17. Trademark A patent is not: Image courtesy: Shelby Asistio ™ ℠ ®
  18. 18. Trade Secrets— unsung heroes Not always patents: Image courtesy: Beverley Goodwin
  19. 19. Key Dates to Remember • Date of Idea/Inventions (First to Invent → First INVENTOR to file) • Date of Use • Date of Filing • Date of Conversion • Renewals
  20. 20. Avoid IP loss, infringement, or business failure. When do you need an IP strategy? Exclude competition: Attract investment; and
  21. 21. Five IP Mis-steps
  22. 22. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Mis-steps
  23. 23. Patents mean right to make or sell. IP Mis-steps
  24. 24. You can copy anything without a copyright © IP Mis-steps
  25. 25. Domain = TM IP Mis-steps
  26. 26. If I pay for it, I own it. IP Mis-steps
  27. 27. Read, Read, Read Read contracts, licenses, and permission to use
  28. 28. Read, Read, Read Check out CreativeCommons.org
  29. 29. Strategies to Protect IP Secrets: - Notary - IP Vault - Copyright software Hire a Professional: - Attorney, Consultant, - LegalZoom, Rocketlawyer Do It Yourself: - USPTO.gov - copyright.gov
  30. 30. KPI TRACKING Set goals with your clients, advise them on how to achieve them, track financial trends, and grow faster and more strategically…
  31. 31. UNDERSTANDING KPIS “WOULD YOU TELL ME, PLEASE, WHICH WAY I OUGHT TO GO FROM HERE?” SAID ALICE “THAT DEPENDS A GOOD DEAL ON WHERE YOU WANT TO GET TO,” SAID THE CAT. “I DON’T MUCH CARE WHERE–” SAID ALICE. “THEN IT DOESN’T MATTER WHICH WAY YOU GO,” SAID THE CAT. Lewis Carroll. In Alice’s Adventures in Wonderland In other words, if you do not have a plan for where you want your business to get to, performance measurement does not matter much!
  32. 32. Businesses grow 30% faster when they actively plan, track against that plan, and adjust for growth?* *Cranfield University Research Study DID YOU KNOW
  33. 33. ● Financial KPIs ○ Revenue ○ Expenses ○ Gross Margin ○ Net Profit ○ AR/AP WHAT TO TRACK
  34. 34. ● Track ACTUAL Financial KPIs against: ○ Planned Results ○ Previous Period ○ Same Period Last Year ● Analyze VARIANCE ○ adjust, learn, grow WHAT TO TRACK
  35. 35. Financial Goals should always be SMART WHAT TO TRACK
  36. 36. Revenue Breakdown by stream Expenses Breakdown by direct costs and major expenses WHAT TO TRACK
  37. 37. Operating Income Revenue minus direct cost and expenses (except interest and taxes) Net profit Revenue minus direct costs and all expenses WHAT TO TRACK
  38. 38. Accounts Receivable A/R balance Days to get paid (average) Accounts Payable A/P balance Days to pay (average) WHAT TO TRACK
  39. 39. Cash on Hand and Net Cash Flow WHAT TO TRACK
  40. 40. LIVEPLAN IS ONE SOLUTION • Automated KPIs • Integrated with QuickBooks and XERO • Planned vs. Actual vs. Previous Period • Reports for relevant time periods instantly • Strategic financial management made easy
  41. 41. LIVEPLAN APP DEMO
  42. 42. GET TO KNOW LIVEPLAN JOIN OUR PARTNER PROGRAM • Receive a free LivePlan account • Gain access to our Garrett’s bike shop demo account • Receive special volume pricing options • Sign up today: www.liveplan. com/accountants
  43. 43. LIVEPLAN EXPERT ADVISOR CERTIFICATION • Budgeting and Forecasting • Cash Flow Management • Business Planning • Industry Benchmarking • Financial KPI Dashboard Confidently offer the proactive advising services your clients want and need:
  44. 44. LIVEPLAN EXPERT ADVISOR CERTIFICATION Attend our 2 hour certification course Earn 2 CPE credits Next course dates: Wed. Dec. 9th, 2015 Wed. Jan. 13th 2016 12am Eastern; 11am Central; 10am Mountain; 9am Pacific Prerequisites required to become certified: 1. See a demo of LivePlan 2. Sync & map an accounting file in LivePlan 3. Build a budget & forecast in your LivePlan account For a Limited Time: FREE CERTIFICATION!
  45. 45. LIVEPLAN EXPERT ADVISOR CERTIFICATION Qualifications for the directory listing: 1. Be a certified Expert Advisor 2. Have three clients using LivePlan Have your firm promoted to all of our LivePlan small business users seeking financial advice on how to grow their business. Get included in our Expert Advisor Directory
  46. 46. Traklight’s Software Platform
  47. 47. Traklight’s Software Platform
  48. 48. Traklight’s Software Platform
  49. 49. Traklight’s Dashboard
  50. 50. Traklight’s Dashboard
  51. 51. Traklight’s Snapshot Report
  52. 52. Traklight’s Strategy Report
  53. 53. Traklight’s IP Inventory
  54. 54. Traklight’s Vaults
  55. 55. Traklight’s Vaults
  56. 56. Custom Portals
  57. 57. www.traklight.com Free Business Risk Assessment mejuetten@traklight.com @traklight Slides available on slideshare.net/Traklight @maryjuetten

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