IP 101: Why Care about Intellectual Property: SCORE Webinar

Traklight.com
Traklight.comCEO & Founder at Traklight.com
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with
an attorney before making any intellectual property protection decisions.
@maryjuetten
@traklight
SCORE: AUGUST 13TH, 2015
IP 101: BUSINESS
WHY CARE ABOUT IP?
MAXIMIZE VALUE & MINIMIZE RISK
Business World
IP 101: Why Care about Intellectual Property: SCORE Webinar
Got intellectual
property? Why care…
100% of all companies have IP.
Capturing innovation
(and thus value) is hard.
Start on the right Trak
Do NOT start with creating a
campaign, pitch, or business
plan.
THIS APPLIES TO ALL FINANCING!
QUESTION
WHAT PERCENTAGE OF A NEW BUSINESS’
VALUE IS INTANGIBLE OR IP?
A. 100% B. 10% C. ~80% D. ~90%
Over 80% of a business’
value is in their IP.
IP theft costs US
companies $300 billion
annually
700K new startups
annually
vs.
20% protected IP
after 1st year
Exclude competition:
Attract investment (including crowdfunding);
Leverage and license.
When do you need
an IP strategy?
Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?
QUESTION
DO YOU BELIEVE YOU OR YOUR
COMPANY HAS IP?
Patents
(Utility & Design)
What is IP?
Copyright
©
What is IP?
Trademarks
What is IP?
Image courtesy: Shelby Asistio
™ ℠ ®
Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
QUESTION
FOR THOSE WHO DID NOT BELIEVE
THAT THEY OR THEIR COMPANY HAS IP,
WHAT ABOUT NOW?
Branding
Restaurant
Name
Image courtesy: MG Siegler
QUESTION
ARE YOUR BUSINESS NAME AND
PRODUCT (S) NAME REGISTERED YET AS
TRADEMARKS – STATE OR FEDERAL?
IP Misconceptions
IP is just for tech startups or
tech companies, and patents
are the only IP for inventors.
IP Misconceptions
Domain = TM
IP Misconceptions
Homepage
If I pay for it, I own it.
IP Misconceptions
Software
Patents mean right
to make or sell.
IP Misconceptions
Prototype
Trade secrets are the easiest
to protect because there is no
registration.
IP Misconceptions
You can copy anything
without a copyright ©
IP Misconceptions
QUESTION
IS IP PROTECTION SOLELY FOR PRODUCTS
OR SERVICES THAT YOUR BUSINESS
SELLS?
What: Business
Plan/Funding
Presentation
• Idea
• URL
• Name
• Know how
• Employees
• Contractors
QUESTION
CAN EVERYONE THINK OF ONE POTENTIAL
NEW PIECE OF IP TO INVENTORY?
Questions?
Use our Free Business Risk
Assessment
Mary Juetten
mejuetten@traklight.com
@traklight
Slides available on slideshare.net/Traklight
@maryjuetten
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with
an attorney before making any intellectual property protection decisions.
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IP 101: Why Care about Intellectual Property: SCORE Webinar

Editor's Notes

  1. Minimize Risk of losing valuable assets by not protecting or managing them because it seems too expensive or too much work Maximize Value: financial gain through investment, corporate deals, licensing, product development, and improved market position