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Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice....
IP 101: BUSINESS
WHY CARE ABOUT IP?
MAXIMIZE VALUE & MINIMIZE RISK
Business World
Got intellectual
property? Why care…
100% of all companies have IP.
Capturing innovation
(and thus value) is hard.
Start on the right Trak
Do NOT start with creating a
campaign, pitch, or business
plan.
THIS APPLIES TO ALL FINANCING!
QUESTION
WHAT PERCENTAGE OF A NEW BUSINESS’
VALUE IS INTANGIBLE OR IP?
A. 100% B. 10% C. ~80% D. ~90%
Over 80% of a business’
value is in their IP.
IP theft costs US
companies $300 billion
annually
700K new startups
annually
vs.
20% protected IP
after 1st year
Exclude competition:
Attract investment (including crowdfunding);
Leverage and license.
When do you need
an IP strategy?
Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?
QUESTION
DO YOU BELIEVE YOU OR YOUR
COMPANY HAS IP?
Patents
(Utility & Design)
What is IP?
Copyright
©
What is IP?
Trademarks
What is IP?
Image courtesy: Shelby Asistio
™ ℠ ®
Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
QUESTION
FOR THOSE WHO DID NOT BELIEVE
THAT THEY OR THEIR COMPANY HAS IP,
WHAT ABOUT NOW?
Branding
Restaurant
Name
Image courtesy: MG Siegler
QUESTION
ARE YOUR BUSINESS NAME AND
PRODUCT (S) NAME REGISTERED YET AS
TRADEMARKS – STATE OR FEDERAL?
IP Misconceptions
IP is just for tech startups or
tech companies, and patents
are the only IP for inventors.
IP Misconceptions
Domain = TM
IP Misconceptions
Homepage
If I pay for it, I own it.
IP Misconceptions
Software
Patents mean right
to make or sell.
IP Misconceptions
Prototype
Trade secrets are the easiest
to protect because there is no
registration.
IP Misconceptions
You can copy anything
without a copyright ©
IP Misconceptions
QUESTION
IS IP PROTECTION SOLELY FOR PRODUCTS
OR SERVICES THAT YOUR BUSINESS
SELLS?
What: Business
Plan/Funding
Presentation
• Idea
• URL
• Name
• Know how
• Employees
• Contractors
QUESTION
CAN EVERYONE THINK OF ONE POTENTIAL
NEW PIECE OF IP TO INVENTORY?
Questions?
Use our Free Business Risk
Assessment
Mary Juetten
mejuetten@traklight.com
@traklight
Slides available on slide...
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice....
IP 101: Why Care about Intellectual Property: SCORE Webinar
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IP 101: Why Care about Intellectual Property: SCORE Webinar

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You have a great idea and turned it into a business, but if that intellectual property (IP) isn’t a part of your business strategy, you’re not only putting your ideas at risk, you’re also risking investment opportunities.

In this SCORE LIVE webinar, Mary Juetten, a JD and CPA, and the founder of Traklight.com, will break down what "intellectual property" is and why businesses must safeguard it.

Startups need to care about their IP from the beginning! Not just for tech startups—100% of businesses have IP.
Shed your misconceptions about IP, and start understanding what it is and how it relates to you and the value of your startup.
Don’t risk the success of your business to ignorance. Educate yourself, and thrive!
Learn how putting your ideas and IP to work for you now will save you time and money in the long run.

Published in: Business
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IP 101: Why Care about Intellectual Property: SCORE Webinar

  1. 1. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. @maryjuetten @traklight SCORE: AUGUST 13TH, 2015
  2. 2. IP 101: BUSINESS WHY CARE ABOUT IP? MAXIMIZE VALUE & MINIMIZE RISK
  3. 3. Business World
  4. 4. Got intellectual property? Why care… 100% of all companies have IP.
  5. 5. Capturing innovation (and thus value) is hard.
  6. 6. Start on the right Trak Do NOT start with creating a campaign, pitch, or business plan. THIS APPLIES TO ALL FINANCING!
  7. 7. QUESTION WHAT PERCENTAGE OF A NEW BUSINESS’ VALUE IS INTANGIBLE OR IP? A. 100% B. 10% C. ~80% D. ~90%
  8. 8. Over 80% of a business’ value is in their IP.
  9. 9. IP theft costs US companies $300 billion annually
  10. 10. 700K new startups annually vs. 20% protected IP after 1st year
  11. 11. Exclude competition: Attract investment (including crowdfunding); Leverage and license. When do you need an IP strategy?
  12. 12. Avoid IP loss, infringement, or business failure. When do you need an IP strategy?
  13. 13. QUESTION DO YOU BELIEVE YOU OR YOUR COMPANY HAS IP?
  14. 14. Patents (Utility & Design) What is IP?
  15. 15. Copyright © What is IP?
  16. 16. Trademarks What is IP? Image courtesy: Shelby Asistio ™ ℠ ®
  17. 17. Trade Secrets— unsung heroes What is IP? Image courtesy: Beverley Goodwin
  18. 18. QUESTION FOR THOSE WHO DID NOT BELIEVE THAT THEY OR THEIR COMPANY HAS IP, WHAT ABOUT NOW?
  19. 19. Branding
  20. 20. Restaurant
  21. 21. Name Image courtesy: MG Siegler
  22. 22. QUESTION ARE YOUR BUSINESS NAME AND PRODUCT (S) NAME REGISTERED YET AS TRADEMARKS – STATE OR FEDERAL?
  23. 23. IP Misconceptions
  24. 24. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconceptions
  25. 25. Domain = TM IP Misconceptions
  26. 26. Homepage
  27. 27. If I pay for it, I own it. IP Misconceptions
  28. 28. Software
  29. 29. Patents mean right to make or sell. IP Misconceptions
  30. 30. Prototype
  31. 31. Trade secrets are the easiest to protect because there is no registration. IP Misconceptions
  32. 32. You can copy anything without a copyright © IP Misconceptions
  33. 33. QUESTION IS IP PROTECTION SOLELY FOR PRODUCTS OR SERVICES THAT YOUR BUSINESS SELLS?
  34. 34. What: Business Plan/Funding Presentation • Idea • URL • Name • Know how • Employees • Contractors
  35. 35. QUESTION CAN EVERYONE THINK OF ONE POTENTIAL NEW PIECE OF IP TO INVENTORY?
  36. 36. Questions? Use our Free Business Risk Assessment Mary Juetten mejuetten@traklight.com @traklight Slides available on slideshare.net/Traklight @maryjuetten
  37. 37. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

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