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DIGITAL MEDIA STRATEGY
SOCIAL MEDIA
• Twitter
• Facebook
• Instagram
WEBSITE PRESENCE
• Overall appearance
• Categories
• Search Engine
STRATEGIES
• Advancing Technology
• Continuous Trends Increasing
STRATEGIES CONTINUED
• Keeping up with current market value as well as
competitors
• In the moment having up to date information t provide
for all consumers
MOBILE APP
• Usage
• Things to do
• Coupons
STRATEGIES
• Usage
• Interaction
• Benefits
• Consumer Satisfaction
BUDGET
• $5,000
• $3,000
• $7,000
MEASUREMENTS OF SUCCESS
• Sales
• Views of the site
• Rewards Program
CONCLUSION
• Marketing
• Sales
• Visual Appeal

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