Lotus Marketing Services Capabilities Presentation

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Lotus Marketing Services, integrated marketing services in Chicago capabilities presentation.

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  • Lotus Marketing Services Capabilities Presentation

    1. 1. Capabilities
    2. 2. Event Social DigitalMarketing Media Marketing
    3. 3. Event MarketingCreate custom events around your social audience Merge online and offline programs to create experiences for your desired audience
    4. 4. • Created the FIJI Water Urban Hunt a challenging and experience for social media power users• Half-day event in Chicago designed to raise awareness of FIJI Water on-premise accounts• The event reached 500K people via social media• Created 26K organic search results on Google• Participants won prizes upwards of $2,500
    5. 5. Custom EventSponsorship• Created the FIJI Water Urban Hunt a challenging and experience for social media power users• Half-day event in Chicago designed to raise awareness of FIJI Water on-premise accounts• The event reached 500K people via social media• Created 26K organic search results on Google• Participants won prizes upwards of $2,500
    6. 6. • TweetUps and MeetUps• Wine tastings• Seasonal events• Beauty and fashion events• Technology workshops
    7. 7. Branded Lifestyle Events• TweetUps and MeetUps• Wine tastings• Seasonal events• Beauty and fashion events• Technology workshops
    8. 8. • Customer events• Meetings and conferences• Sales incentive dinners• Post trade show events• Seasonal events• Full event production and staffing
    9. 9. B2B Events• Customer events• Meetings and conferences• Sales incentive dinners• Post trade show events• Seasonal events• Full event production and staffing
    10. 10. Event Social DigitalMarketing Media Marketing
    11. 11. Social Media Social media is an evolving medium with many moving parts We help your brand develop a voice online andwade through the murky waters of non-traditional communications
    12. 12. • Develop brand voice• Target the appropriate lines of communication• Manage the messaging• Monitor your brand and the space• Track results, analyze and report
    13. 13. Communicate in the Social Space• Develop brand voice• Target the appropriate lines of communication• Manage the messaging• Monitor your brand and the space• Track results, analyze and report
    14. 14. • Develop a cohesive social media strategy in line with current marketing initiatives• Competitive analysis• Initiate the plan• Create promotions around communication to build on existing efforts
    15. 15. Strategy• Develop a cohesive social media strategy in line with current marketing initiatives• Competitive analysis• Initiate the plan• Create promotions around communication to build on existing efforts
    16. 16. • Identify a list of bloggers that meet your marketing goals• Manage a relationship with those bloggers online• Create events and promotions to drive communication• Monitor the blogosphere for sentiment
    17. 17. Blogger Outreach• Identify a list of bloggers that meet your marketing goals• Manage a relationship with those bloggers online• Create events and promotions to drive communication• Monitor the blogosphere for sentiment
    18. 18. Event Social DigitalMarketing Media Marketing
    19. 19. Digital MarketingPartner with independent professionals to develop your digital marketing program Manage the process
    20. 20. • Create websites in content management system• Joomla or Wordpress customization• Work with existing creative• Partner with design professionals for new creative• Copywriting or proofreading• Budget friendly, sleek websites
    21. 21. WebDevelopment• Create websites in content management system• Joomla or Wordpress customization• Work with existing creative• Partner with design professionals for new creative• Copywriting or proofreading• Budget friendly, sleek websites
    22. 22. • Newsletter creation and management• Content strategy for web sites and social presence• Copywriting and proofreading• Ensure the copy on your site(s) are SEO friendly
    23. 23. Content Management• Newsletter creation and management• Content strategy for web sites and social presence• Copywriting and proofreading• Ensure the copy on your site(s) are SEO friendly
    24. 24. SEO PPC• Search Engine Optimization• Pay-per-click campaigns ‣ Facebook ads ‣ YouTube ads ‣ Google and Bing

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