Marketing Communication Plan
Agenda1.   Social Media2.   Public Relations3.   Advertising4.   Promotions5.   Print Material6.   Cross Branding
Social Media-   Spread awareness through a number of social networks by    market segmentation, targeting location, demogr...
Social Media• Twitter, Weekly hash tag• Video, to create online commercials and upload on  Youtube.• Online Newsletter, Ma...
Social Media• Lowcarb.Nosugar App to be developed further:   – Will have each brand with product lines & products.   – Whe...
Public Relations• Online Press Release• Events• Healthy Campaign with sponsorships; diet centers,  fitness centers, corpor...
Advertising• Printed only recommend, dinning & food annual  magazine   •   Popular magazine, Bazzar
Promotions• Gift Baskets• Snack Box• Sponsor IKEA calendar, each month a brand• Stands   •   Placed in channel distributio...
Print Material• No need to print• Only print roll up   •   Place in channel distribution venue• QR Reader will be placed o...
Cross Branding• With top clients   •   Database Sharing   •   Activities
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Lowcarb.Nosugar Marketing Communication Plan

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Lowcarb.Nosugar Marketing Communication Plan

  1. 1. Marketing Communication Plan
  2. 2. Agenda1. Social Media2. Public Relations3. Advertising4. Promotions5. Print Material6. Cross Branding
  3. 3. Social Media- Spread awareness through a number of social networks by market segmentation, targeting location, demographics (age group, sex), likes & interests. Advertising on Facebook.- Through out the campaign will share with the audience; photos of products & brands, health benefits & nutrition facts, general well being, benefits of other foods (vegetables, fruits…etc), content both Arabic & English, Q&A, articles, video, press releases…etc. Including popular blogs both locally & regional.- Media elements to be utilized; Facebook, Twitter, Tumbler blog, website brand, products & media page, online brochure, Pinterest, Foursquare, instagram and other popular social networks. Each element will be communicated in both Arabic and English language.
  4. 4. Social Media• Twitter, Weekly hash tag• Video, to create online commercials and upload on Youtube.• Online Newsletter, Mailchimp.com to be developed• Website mobile version• E-commerce – To be developed
  5. 5. Social Media• Lowcarb.Nosugar App to be developed further: – Will have each brand with product lines & products. – Where to purchase by industry (pharmacy, restaurant…etc.) with address & contact info
  6. 6. Public Relations• Online Press Release• Events• Healthy Campaign with sponsorships; diet centers, fitness centers, corporates (social responsibility)
  7. 7. Advertising• Printed only recommend, dinning & food annual magazine • Popular magazine, Bazzar
  8. 8. Promotions• Gift Baskets• Snack Box• Sponsor IKEA calendar, each month a brand• Stands • Placed in channel distribution venue • Both Counter & Big Size • Already been implement, will have more with improvement
  9. 9. Print Material• No need to print• Only print roll up • Place in channel distribution venue• QR Reader will be placed on roll up, stands, & our store, to link consumers to: • Online brochure • Website • Social Media • Blog • And much more…
  10. 10. Cross Branding• With top clients • Database Sharing • Activities

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