Overview of Patagonias company and the Digital strategies that accompany it.

1. Patagonia: Digital
Strategy
BY ALEX RANG

2. Patagonias growing success
 Net worth of 1 Billion dollars
 They market their views not so much the product

3. Main Webpage
• The Main Hub of Patagonias Digital Marketing

4. “The Cleanest Line”
• The Heart and Soul of the
company.

5. Webpage on Mobile Devices
• Well Designed, fits the page and easy to use.
• Works like a well oiled machine

6. Patagonias use of Social Media
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• Pinterest

7. The Face of Inbound Marketing
 Advertising is Patagonias last priority.
 Everything the customer needs is at
their finger tips.
 They have created a community people
want to be a part of.

8. Improvements
 Mobile browsing design
 Publicizing key traits of the company

9. Big Idea
Utilizing Greek Life philanthropy and steering it in the right direction

10. Conclusion