SlideShare a Scribd company logo
1 of 17
Why i decided to choose certification programme in
digital marketing
Why I decided to pursue
certification in digital
marketing
• What is digital marketing?
• Why did I choose to do digital marketing course?
• What is the Importance of digital marketing?
• Benefits of digital marketing
• Career opportunities in digital marketing
• The growth of digital marketing in recent years
• Remunerations in digital Marketing
• Where to Join?
Introduction
What is digital marketing ?
Digital marketing is the marketing of
products or services
using digital technologies, mainly on
the Internet, but also including mobile
phones, display advertising, and any
other digital medium.
https://pixabay.com/
WHY I CHOOSE TO DO
DIGITAL MARKETING
COURSE?
• It is a trending profession which can
be learned with ease
• Can become an Entrepreneur or a
freelancer
• Can Embrace the family with
financial support.
https://pixabay.com/
IMPORTANCE OF DIGITAL
MARKETING
• Reaches people where they spend their
time and money
• Easy to scale and adapt And also aligns
with how People today shop.
• It is integrated marketing with mobile
technology.
https://pixabay.com/
https://www.pexels.com/photo/grocery-cart-with-
item-1005638/
https://images.pexels.com/photos/1305365/pexels
-photo-1305365
DigitalMarketing Traditionalmarketing
Digital marketing Traditional marketing
 Put the consumer in
control and provides
convenience.
• It Reduces the selling
cycle and cost of sales.
• Builds your brand And
provide targeted results.
 It’s a more passive form
of marketing, and there is
very little actual
engagement
 Advertising in the
newspaper, radio, and TV
can be very expensive
 Difficult to measure ROI
FAST TRACK
YOUR CAREER
IN DIGITAL
MARKETING
WITH
EMAIL,
COPYRIGHTING
,SEO,SEM,
DESIGN .
WHAT MATTERS
IS
MARKETING
QUALIFICATION
EXPERIENCE
SKILLSET
MATTERS
DEMAND FOR
DIGITAL
MARKETING
SKILLS DOUBLES
IN RECENT
YEARS
I.E 150% OF
DIGITAL
ANALYTICS
450% CONTENT
MARKETERS.
CONSTANTLY
CHANGING AS
TECHNOLOGY
DEVELOPS AND
CONSUMER
TASTE EVOLVES
CAREER OPPERCHUNITIES IN DIGITAL
PLATFORM
CAREER OPPORTUNITIES IN
DIGITAL MARKETING
• Digital marketing manager
• Content writers
• Social media marketing Expert or
specialist
22% OF THE
WORLDS TOTAL
POPULATION USES
FACEBOK
86%CONSUMERS
STATED THAT
SEARCH ENGINE
HELPED THEM
LEARN
SOMETHING NEW
AND IMPORTANT
44% ONLINE
SHOPPERS START
SHOPPING USING
SEARCH ENGINES
YOUTUBE
BECOMES THE
SECOND LARGEST
SEARCH ENGINE
61% WORLD WIDE
INTERNET USERS
SEARCH FOR
PRODUCTS
ONLINE
60% ORGANIC
CLICK
CONTRIBUTES TO
ORGANIC TOP 3
SEARCH RESULTS
22% OF THE
WORLDS TOTAL
POPULATION USES
FACEBOK
86%CONSUMERS
STATED THAT
SEARCH ENGINE
HELPED THEM
LEARN
SOMETHING NEW
AND IMPORTANT
44% ONLINE
SHOPPERS START
SHOPPING USING
SEARCH ENGINES
YOUTUBE
BECOMES THE
SECOND LARGEST
SEARCH ENGINE
61% WORLD WIDE
INTERNET USERS
SEARCH FOR
PRODUCTS
ONLINE
60% ORGANIC
CLICK
CONTRIBUTES TO
ORGANIC TOP 3
SEARCH RESULTS
WHY DIGITAL MARKETING IS THE FUTURE
GROWTH OF DIGITAL
MARKETING
• .Digital Marketing Industry is
worth $68 billion! Also,
according to research Last year,
advertising via mobile phones
and tablets rose 200 % to $6
billion.
• Above 2 lakh job opportunities
in India.
• India is, now, the 2nd largest
nation in terms of internet
population And also in use of
Facebook and You tube.
• A candidate with 2-3 years
experience in digital marketing is
earning 5 to 10 lakhs per annum
• Due to the increasing demand of
execs in digital sector, the salaries
are on a boom.
• When you’re working in a fruitful
industry growing at a fast pace but
facing a tremendous skills shortage
you can think of yourself as an asset–
and negotiate your salary
accordingly.
REMUNERATIONS IN DIGITAL MARKETING
https://pixabay.com/
WHERE TO JOIN
https://www.gecentres.org/
https://www.gecentres.org/hercall-
application
https://www.gecentres.org/in-gep-
program
“DIGITAL MARKETING EXPANDS YOUR
CUSTOMERS REACH, INCREASES ROI,
ALLOW YOUR BUSINESS TO BE FOUND
AND PLACES YOUR BRAND DIRECTLY
IN FRONT OF CUSTOMERS”
LOOKING FORWARD FOR YOUR PRESTIGIOUS FEEDBACK
THANK YOU

More Related Content

What's hot

What's hot (20)

Vioale digital marketing proposal 2
Vioale digital marketing proposal 2Vioale digital marketing proposal 2
Vioale digital marketing proposal 2
 
Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019
 
DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
 
DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
 
Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019Scope of Digital Marketing in 2019
Scope of Digital Marketing in 2019
 
Target presentation
Target presentationTarget presentation
Target presentation
 
Digital marketing Presentation
Digital marketing PresentationDigital marketing Presentation
Digital marketing Presentation
 
Trends and future of digital marketing
Trends and future of digital marketingTrends and future of digital marketing
Trends and future of digital marketing
 
Sự khác biệt giữa Data driven marketing với Marketing
Sự khác biệt giữa Data driven marketing với MarketingSự khác biệt giữa Data driven marketing với Marketing
Sự khác biệt giữa Data driven marketing với Marketing
 
Digital Marketing for Fashion Retailers
Digital Marketing for Fashion RetailersDigital Marketing for Fashion Retailers
Digital Marketing for Fashion Retailers
 
Digital Marketing in Bangladesh
 Digital Marketing in Bangladesh Digital Marketing in Bangladesh
Digital Marketing in Bangladesh
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Data driven marketing
Data driven marketingData driven marketing
Data driven marketing
 
Digital Marketing MBA 2nd Year Marketing Specialisation Unit-2 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit-2 AKTUDigital Marketing MBA 2nd Year Marketing Specialisation Unit-2 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit-2 AKTU
 
Mobile Content Marketing
Mobile Content MarketingMobile Content Marketing
Mobile Content Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Technology in Wine Tourism: What's Working Now
Technology in Wine Tourism: What's  Working NowTechnology in Wine Tourism: What's  Working Now
Technology in Wine Tourism: What's Working Now
 
Social media case study of Strepsils Campaign - Ab Montu Bolega
Social media case study of Strepsils Campaign - Ab Montu BolegaSocial media case study of Strepsils Campaign - Ab Montu Bolega
Social media case study of Strepsils Campaign - Ab Montu Bolega
 
E buy.com
E buy.comE buy.com
E buy.com
 
Nadm
NadmNadm
Nadm
 

Similar to Digital marketing certification (1)

digitalmarketingpresentation-160924133631.pptx
digitalmarketingpresentation-160924133631.pptxdigitalmarketingpresentation-160924133631.pptx
digitalmarketingpresentation-160924133631.pptx
SanthoshKumar16527
 

Similar to Digital marketing certification (1) (20)

What Is Digital Marketing (2).pptx
What Is Digital Marketing (2).pptxWhat Is Digital Marketing (2).pptx
What Is Digital Marketing (2).pptx
 
Multi-channel Digital Marketing Success Recipe
Multi-channel Digital Marketing Success RecipeMulti-channel Digital Marketing Success Recipe
Multi-channel Digital Marketing Success Recipe
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Best Digital Marketing Institute in Gurgaon
Best Digital Marketing Institute in GurgaonBest Digital Marketing Institute in Gurgaon
Best Digital Marketing Institute in Gurgaon
 
digital marketing.pptx
digital marketing.pptxdigital marketing.pptx
digital marketing.pptx
 
Digital marketing business through social media
Digital marketing business through social mediaDigital marketing business through social media
Digital marketing business through social media
 
The Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig PresentationThe Fundamentals of Digital Marketing - PUP Taguig Presentation
The Fundamentals of Digital Marketing - PUP Taguig Presentation
 
marketing strategy workshop - what you need to market your digital project ea...
marketing strategy workshop - what you need to market your digital project ea...marketing strategy workshop - what you need to market your digital project ea...
marketing strategy workshop - what you need to market your digital project ea...
 
Digital marketing trends
Digital marketing trendsDigital marketing trends
Digital marketing trends
 
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
 
digital marketing module 1
digital marketing module 1 digital marketing module 1
digital marketing module 1
 
digitalmarketingpresentation-160924133631.pptx
digitalmarketingpresentation-160924133631.pptxdigitalmarketingpresentation-160924133631.pptx
digitalmarketingpresentation-160924133631.pptx
 
e Marketing
e Marketinge Marketing
e Marketing
 
A Report On Digital Marketing.pdf
A Report On Digital Marketing.pdfA Report On Digital Marketing.pdf
A Report On Digital Marketing.pdf
 
Digital Marketing Career Scope
Digital Marketing Career ScopeDigital Marketing Career Scope
Digital Marketing Career Scope
 
How to Get More Opt-ins
How to Get More Opt-insHow to Get More Opt-ins
How to Get More Opt-ins
 
Building a strong brand: an Interactive workshop
Building a strong brand: an Interactive workshopBuilding a strong brand: an Interactive workshop
Building a strong brand: an Interactive workshop
 
DIGITAL MARKETING PROPOSAL BY SAKET
DIGITAL MARKETING PROPOSAL BY SAKET DIGITAL MARKETING PROPOSAL BY SAKET
DIGITAL MARKETING PROPOSAL BY SAKET
 
Digital marketing by pankaj kumar
Digital marketing by pankaj kumarDigital marketing by pankaj kumar
Digital marketing by pankaj kumar
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)
 

Recently uploaded

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 

Digital marketing certification (1)

  • 1. Why i decided to choose certification programme in digital marketing Why I decided to pursue certification in digital marketing
  • 2. • What is digital marketing? • Why did I choose to do digital marketing course? • What is the Importance of digital marketing? • Benefits of digital marketing
  • 3. • Career opportunities in digital marketing • The growth of digital marketing in recent years • Remunerations in digital Marketing • Where to Join?
  • 4. Introduction What is digital marketing ? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. https://pixabay.com/
  • 5. WHY I CHOOSE TO DO DIGITAL MARKETING COURSE? • It is a trending profession which can be learned with ease • Can become an Entrepreneur or a freelancer • Can Embrace the family with financial support. https://pixabay.com/
  • 6. IMPORTANCE OF DIGITAL MARKETING • Reaches people where they spend their time and money • Easy to scale and adapt And also aligns with how People today shop. • It is integrated marketing with mobile technology. https://pixabay.com/
  • 8. Digital marketing Traditional marketing  Put the consumer in control and provides convenience. • It Reduces the selling cycle and cost of sales. • Builds your brand And provide targeted results.  It’s a more passive form of marketing, and there is very little actual engagement  Advertising in the newspaper, radio, and TV can be very expensive  Difficult to measure ROI
  • 9. FAST TRACK YOUR CAREER IN DIGITAL MARKETING WITH EMAIL, COPYRIGHTING ,SEO,SEM, DESIGN . WHAT MATTERS IS MARKETING QUALIFICATION EXPERIENCE SKILLSET MATTERS DEMAND FOR DIGITAL MARKETING SKILLS DOUBLES IN RECENT YEARS I.E 150% OF DIGITAL ANALYTICS 450% CONTENT MARKETERS. CONSTANTLY CHANGING AS TECHNOLOGY DEVELOPS AND CONSUMER TASTE EVOLVES CAREER OPPERCHUNITIES IN DIGITAL PLATFORM
  • 10. CAREER OPPORTUNITIES IN DIGITAL MARKETING • Digital marketing manager • Content writers • Social media marketing Expert or specialist
  • 11. 22% OF THE WORLDS TOTAL POPULATION USES FACEBOK 86%CONSUMERS STATED THAT SEARCH ENGINE HELPED THEM LEARN SOMETHING NEW AND IMPORTANT 44% ONLINE SHOPPERS START SHOPPING USING SEARCH ENGINES YOUTUBE BECOMES THE SECOND LARGEST SEARCH ENGINE 61% WORLD WIDE INTERNET USERS SEARCH FOR PRODUCTS ONLINE 60% ORGANIC CLICK CONTRIBUTES TO ORGANIC TOP 3 SEARCH RESULTS 22% OF THE WORLDS TOTAL POPULATION USES FACEBOK 86%CONSUMERS STATED THAT SEARCH ENGINE HELPED THEM LEARN SOMETHING NEW AND IMPORTANT 44% ONLINE SHOPPERS START SHOPPING USING SEARCH ENGINES YOUTUBE BECOMES THE SECOND LARGEST SEARCH ENGINE 61% WORLD WIDE INTERNET USERS SEARCH FOR PRODUCTS ONLINE 60% ORGANIC CLICK CONTRIBUTES TO ORGANIC TOP 3 SEARCH RESULTS WHY DIGITAL MARKETING IS THE FUTURE
  • 12. GROWTH OF DIGITAL MARKETING • .Digital Marketing Industry is worth $68 billion! Also, according to research Last year, advertising via mobile phones and tablets rose 200 % to $6 billion. • Above 2 lakh job opportunities in India. • India is, now, the 2nd largest nation in terms of internet population And also in use of Facebook and You tube.
  • 13. • A candidate with 2-3 years experience in digital marketing is earning 5 to 10 lakhs per annum • Due to the increasing demand of execs in digital sector, the salaries are on a boom. • When you’re working in a fruitful industry growing at a fast pace but facing a tremendous skills shortage you can think of yourself as an asset– and negotiate your salary accordingly. REMUNERATIONS IN DIGITAL MARKETING https://pixabay.com/
  • 15. “DIGITAL MARKETING EXPANDS YOUR CUSTOMERS REACH, INCREASES ROI, ALLOW YOUR BUSINESS TO BE FOUND AND PLACES YOUR BRAND DIRECTLY IN FRONT OF CUSTOMERS”
  • 16. LOOKING FORWARD FOR YOUR PRESTIGIOUS FEEDBACK