1. INBOUND MARKETING 101
Presented by Jonathan Berthold
Rank Media Agency

2. • On average, inbound practices cost 62% percent less per lead than traditional
outbound practices
• 75% of inbound marketing channels cost less than any traditional outbound
channel
• Marketers that measure inbound ROI are 17 times more likely to see the same or
greater ROI over the previous year
• Marketers who emphasize blogging are 13 times more likely to have increased ROI
year over year
INBOUND MARKETING TRENDS
Sources:
HubSpot – State of Inbound Marketing: http://offers.hubspot.com/2014-state-of-inbound
HubSpot – 23 Reason Inbound Marketing Trumps Outbound Marketing: http://blog.hubspot.com/blog/tabid/6307/bid/28330/23-Reasons-
Inbound-Marketing-Trumps-Outbound-Marketing-Infographic.aspx

3. • Search Engine Optimization
• Pay Per Click Advertising
• Social Media Marketing
• Content Marketing
• Email Marketing
INBOUND MARKETING CHANNELS

4. JB’s Key
Takeaway

5. SEARCH ENGINE OPTIMIZATION

6. • 61% of global Internet users research products online
• 44% of online shoppers begin by using a search engine
• 75% of users never scroll past the first page of search results
• 33% of organic traffic goes to 1st search engine listing
SEARCH ENGINE OPTIMIZATION
Sources:
HubSport http://www.hubspot.com/marketing-statistics#Lead Generation
WebDam Solutions  http://www.webdamsolutions.com/2014-marketing-statistics-infographic/

7. • Cost-effective when executed strategically
• Provides a better overall user experience
• Search engines drive the most traffic
• Builds brand awareness and branding opportunities
• Capture mobile traffic with upcoming Google Mobile
Usability update
MAIN BENEFITS OF SEO

8. JB’s Key
Takeaway

9. PPC ADVERTISING

10. • Marketers spent $4 billion on click-to-call advertising in 2014
• Search advertising accounted for 51% of total Internet advertising
revenue in the first half of 2014
• Google continues to dominate with 84% of the world's paid search
market share
• Mobile now represents 20% of total search spending worldwide
PPC ADVERTISING
Sources:
eConsultancy http://econsultancy.com/blog/64144-global-paid-search-spend-increased-in-2013-stats
Search Engine Land: http://searchengineland.com/marketers-spent-4-billion-click-call-advertising-2014-report-214232,
http://searchengineland.com/5-incredibly-practical-reasons-ppc-2015-211611

11. • Google Shopping campaigns give ecommerce advertisers the
ability to advertise products directly
• Mobile search advertising is on the rise
• Generates immediate traffic that you can convert into leads/sales
• Complements SEO efforts
PPC ADVERTISING

12. JB’s Key
Takeaway

13. Social Media Marketing

14. • 93% of marketing professionals leverage social media for their
businesses
• 72% of all web users are active on social media platforms
• 71% of users access social media from mobile devices
• 70% of marketers have used Facebook to acquire customers
• 34% have generated leads from Twitter
SOCIAL MEDIA MARKETING
Sources:
Hubspot  http://www.hubspot.com/marketing-statistics#Lead Generation
Jeff Bullas  http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#XJWOB9DrEUeAJYWE.99

15. • Increases brand awareness
• Helps build active communities and brand advocates
• You can target niche audiences
• Social media can help generate leads and/or sales
• Sophisticated advertising platforms provide huge potential
SOCIAL MEDIA MARKETING

16. JB’s Key
Takeaway

17. CONTENT MARKETING

18. • 90% of CMOs believe that custom content has a positive effect on
audience attitudes
• 61% of people are more likely to buy from companies that produce
custom content
• Content marketing tactics are most often executed through the use
of: Articles (79%), Blogs (65%), Newsletters (63%), Case Studies (58%),
Whitepapers (51%),
CONTENT MARKETING
Sources:
Unbounce http://unbounce.com/content-marketing/content-marketing-stats/

19. • More branded content leads to increased exposure
• Engaging content breaks through clutter and allows your brand to
tell its own story
• Custom content can help you build subscribers
• Videos and press releases can generate a significant buzz
CONTENT MARKETING

20. JB’s Key
Takeaway

21. Email Marketing

22. • 74% of consumers prefer to receive commercial communications via
email
• Email marketing has an ROI of 4,300%
• 59% of companies are integrating email and social channels together
• 76% of email opens occur in the first two days after an email is sent
EMAIL MARKETING
Sources:
Hubspot http://blog.hubspot.com/marketing/email-marketing-stats-list

23. • Integral aspect in audience development – goes hand in hand
with social media marketing
• Strategic email remarketing can help you segment users into
different subscriber baskets
• You can continuously drive traffic back to your site with an
active newsletter
EMAIL MARKETING BENEFITS

24. JB’s Key
Takeaway

25. CONCLUSION